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I am a Senior Performance Marketing & Social Media Specialist with 9 years of digital experience in performance marketing, social strategy, and full funnel management. I've generated over $100k in monthly ad spend while providing insights and strategies to deliver measurable results. My goal is to drive traffic, acquire new customers, and strengthen brand presence.…

Monika Telkedzhieva

Marketing Strategist, Digital Marketer, Performance Marketer, +3

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I am a Senior Performance Marketing & Social Media Specialist with 9 years of digital experience in performance marketing, social strategy, and full funnel management. I've generated over $100k in monthly ad spend while providing insights and strategies to deliver measurable results. My goal is to drive traffic, acquire new customers, and strengthen brand presence.…

Available to hire

I am a Senior Performance Marketing & Social Media Specialist with 9 years of digital experience in performance marketing, social strategy, and full funnel management. I’ve generated over $100k in monthly ad spend while providing insights and strategies to deliver measurable results. My goal is to drive traffic, acquire new customers, and strengthen brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Bulgarian

Fluent

Work Experience

Performance Marketing Partner (Freelance) at Konversa

May 1, 2018 - Present

Led paid social performance strategy with a focus on customer acquisition and revenue growth across Meta platforms. Managed monthly ad budgets exceeding $70,000, delivering consistent ROAS across multiple product categories. Built and scaled full-funnel advertising strategies for eCommerce and lead generation. Executed continuous A/B testing across creatives, copy, audiences, and placements to improve efficiency. Optimized campaigns in real time using performance metrics, customer behavior, and funnel insights. Reported performance and growth opportunities to brand managers, marketing teams, and business owners.

Founder & Performance Marketing Lead at Advantage Point

May 1, 2018 - Present

Founded Advantage Point to help online businesses scale profitably through performance-driven marketing strategies. Led strategy and execution for startups and 8‑figure brands across Meta, Google, LinkedIn, and TikTok. Designed and implemented full-funnel growth strategies, from acquisition to retention. Oversaw creative testing, audience development, and campaign scaling across global markets. Delivered actionable performance insights through advanced reporting and attribution models.

Digital Marketing Specialist at Advent Group

October 1, 2017 - May 1, 2018

Created, managed, and optimized CPC campaigns across Facebook, Google Ads, RTB, Instagram, Twitter, and LinkedIn. Coordinated campaign strategy with international project managers and directors. Researched and proposed new digital acquisition channels. Prepared detailed performance reports and insights. Collaborated with social media and SEO teams to strengthen online presence and landing page performance.

Social Media Strategist at WiiN LTD

November 1, 2016 - September 1, 2017

Developed and executed B2C and B2B social media strategies for startups and established brands. Conducted social media audits and competitive analysis. Managed content publishing, community growth, and engagement. Led lead-generation campaigns supported by analytics and optimization.

Consumer Engagement Executive – Marketing Department at Philip Morris International

April 1, 2014 - March 1, 2016

Planned and executed regional marketing activities to maximize ROI and consumer engagement. Increased brand awareness through multi-channel consumer touchpoints. Monitored competitor activity and market trends within the FMCG sector. Prepared weekly and monthly market performance reports. Managed and coordinated 3 teams, ensuring compliance with quality standards. Supported team development, motivation, and operational excellence.

Performance Marketing Partner at Kornversa

January 1, 2022 - Present

Focused on developing performance marketing strategies and executing comprehensive digital advertising campaigns across various channels to drive growth and enhance client performance.

Advantage Point at Advantage Point Digital

January 1, 2018 - January 1, 2022

Served as a performance marketer, leveraging data analytics to optimize campaigns for clients, ensuring maximum return on investment through precision targeting and effective budget management.

Performance Marketing Partner at Konversa

January 1, 2023 - Present

Led performance marketing efforts, strategically aligning digital initiatives to overall business goals. Focused on optimizing ROI and customer acquisition through data-driven approaches.

Performance Marketing Manager at Advantage Point

January 1, 2018 - December 31, 2022

Managed digital marketing campaigns, analyzing data to improve performance and drive growth. Developed and implemented strategies for customer engagement.