I am a results-driven digital marketing, e-commerce and SEO specialist with 5+ years of experience managing online platforms, driving revenue growth, optimizing websites, and leading social media campaigns. I thrive in cross-functional teams and enjoy turning data into actionable improvements that enhance user experience and conversion rates. My background spans Shopify/WooCommerce/WordPress stores, technical SEO, content strategy, analytics, and paid advertising, enabling me to drive cohesive brand experiences across channels.

Arezoo Eghbali

I am a results-driven digital marketing, e-commerce and SEO specialist with 5+ years of experience managing online platforms, driving revenue growth, optimizing websites, and leading social media campaigns. I thrive in cross-functional teams and enjoy turning data into actionable improvements that enhance user experience and conversion rates. My background spans Shopify/WooCommerce/WordPress stores, technical SEO, content strategy, analytics, and paid advertising, enabling me to drive cohesive brand experiences across channels.

Available to hire

I am a results-driven digital marketing, e-commerce and SEO specialist with 5+ years of experience managing online platforms, driving revenue growth, optimizing websites, and leading social media campaigns. I thrive in cross-functional teams and enjoy turning data into actionable improvements that enhance user experience and conversion rates. My background spans Shopify/WooCommerce/WordPress stores, technical SEO, content strategy, analytics, and paid advertising, enabling me to drive cohesive brand experiences across channels.

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Language

English
Fluent
Persian
Fluent

Work Experience

E-commerce Specialist at Aghajani Handicrafts
September 1, 2024 - September 1, 2025
Managed full Shopify CMS, product listings, merchandising, UX improvements, and internal search optimization. Executed on-page SEO updates (titles, meta tags, schema, alt tags) and improved organic visibility. Created & optimized landing pages, bundle offers, A/B tests, and CRO improvements increasing conversion rate. Supported Google Ads & Meta Ads campaigns (audience setup, pixel tracking, remarketing, UTM tags). Developed content calendars, coordinated product campaigns, and created media briefs for creative teams. Monitored website KPIs: CTR, bounce rate, ATC, CVR, RPV, ROAS, and made data-driven improvements. Handled full e-commerce operations: order flow, stock allocation, refunds, delivery, customer issues & fraud checks. Performed QA/UAT testing , reported bugs, validated new features, and coordinated with IS/IT development teams. Updated marketplace listings (Noon, Amazon, Mall Platforms) including pricing, promotions, and stock. Conducted competitor benchmarking, market resea
Senior Webmaster & E-Commerce Manager at Trend Shop
February 1, 2022 - August 1, 2024
Led full website redesign improving UX, speed scores, mobile responsiveness & navigation flow. Managed WooCommerce store: product uploads, checkout optimization, plugins, payments, CRM automation. Implemented technical SEO improvements (page speed, redirects, indexing, XML sitemaps, structured data). Elevated engagement by 35% through social media integration, content strategy & targeted email nurturing. Managed promotions, merchandising, inventory coordination & seasonal campaigns aligned with marketing calendar. Analyzed funnel performance (Landing → Product → Cart → Checkout), reducing drop-offs significantly. Monitored Google Analytics, GA4 dashboards, Search Console, Meta insights & campaign performance metrics.

Education

BSc Software Engineering at Safahan University
September 1, 2016 - January 5, 2026
BSc Software Engineering at Safahan University, Iran
September 1, 2016 - January 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Other