Arezoo Eghbali

Managed full Shopify CMS, product listings, merchandising, UX improvements, and internal search optimization. Executed on-page SEO updates (titles, meta tags, schema, alt tags) and improved organic visibility. Created & optimized landing pages, bundle offers, A/B tests, and CRO improvements increasing conversion rate. Supported Google Ads & Meta Ads campaigns (audience setup, pixel tracking, remarketing, UTM tags). Developed content calendars, coordinated product campaigns, and created media briefs for creative teams. Monitored website KPIs: CTR, bounce rate, ATC, CVR, RPV, ROAS, and made data-driven improvements. Handled full e-commerce operations: order flow, stock allocation, refunds, delivery, customer issues & fraud checks. Performed QA/UAT testing , reported bugs, validated new features, and coordinated with IS/IT development teams. Updated marketplace listings (Noon, Amazon, Mall Platforms) including pricing, promotions, and stock. Conducted competitor benchmarking, market resea

Led full website redesign improving UX, speed scores, mobile responsiveness & navigation flow. Managed WooCommerce store: product uploads, checkout optimization, plugins, payments, CRM automation. Implemented technical SEO improvements (page speed, redirects, indexing, XML sitemaps, structured data). Elevated engagement by 35% through social media integration, content strategy & targeted email nurturing. Managed promotions, merchandising, inventory coordination & seasonal campaigns aligned with marketing calendar. Analyzed funnel performance (Landing → Product → Cart → Checkout), reducing drop-offs significantly. Monitored Google Analytics, GA4 dashboards, Search Console, Meta insights & campaign performance metrics.