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I am a Digital Marketing Manager and consultant with 19+ years of experience delivering data-driven digital strategy across finance, retail, travel and B2B brands. I specialise in PPC, Paid Social, Display, Affiliate, ASO and online marketplaces, and thrive in fast-paced, results-driven environments. I excel at leading teams, advising stakeholders, and translating commercial objectives into scalable, performance-led digital solutions. I work both independently and collaboratively, building clarity from complexity and nurturing strong, results-focused partnerships.…I am a Digital Marketing Manager and consultant with 19+ years of experience delivering data-driven digital strategy across finance, retail, travel and B2B brands. I specialise in PPC, Paid Social, Display, Affiliate, ASO and online marketplaces, and thrive in fast-paced, results-driven environments. I excel at leading teams, advising stakeholders, and translating commercial objectives into scalable, performance-led digital solutions. I work both independently and collaboratively, building clarity from complexity and nurturing strong, results-focused partnerships.

Lillian Walker

PRO

Digital Marketer, PPC Manager

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I am a Digital Marketing Manager and consultant with 19+ years of experience delivering data-driven digital strategy across finance, retail, travel and B2B brands. I specialise in PPC, Paid Social, Display, Affiliate, ASO and online marketplaces, and thrive in fast-paced, results-driven environments. I excel at leading teams, advising stakeholders, and translating commercial objectives into scalable, performance-led digital solutions. I work both independently and collaboratively, building clarity from complexity and nurturing strong, results-focused partnerships.…I am a Digital Marketing Manager and consultant with 19+ years of experience delivering data-driven digital strategy across finance, retail, travel and B2B brands. I specialise in PPC, Paid Social, Display, Affiliate, ASO and online marketplaces, and thrive in fast-paced, results-driven environments. I excel at leading teams, advising stakeholders, and translating commercial objectives into scalable, performance-led digital solutions. I work both independently and collaboratively, building clarity from complexity and nurturing strong, results-focused partnerships.

Next availability:

January 26, 2026

Manchester, United Kingdom

I am a Digital Marketing Manager and consultant with 19+ years of experience delivering data-driven digital strategy across finance, retail, travel and B2B brands. I specialise in PPC, Paid Social, Display, Affiliate, ASO and online marketplaces, and thrive in fast-paced, results-driven environments.

I excel at leading teams, advising stakeholders, and translating commercial objectives into scalable, performance-led digital solutions. I work both independently and collaboratively, building clarity from complexity and nurturing strong, results-focused partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Freelance Digital Marketing Consultant at Self-Employed

May 1, 2024 - Present

Planned and briefed multi-channel campaigns across Google Search, Display, Video, and Remarketing; led client reviews with senior stakeholders; managed end-to-end campaign lifecycles; produced actionable performance reports and advised on budget allocation for scalable growth. Also led Social Media planning and execution across Meta, YouTube and TikTok for diverse clients.

Senior Paid Media Lead at Virgin Media O2 Ltd

April 1, 2023 - April 1, 2024

Formulated and executed paid media strategy across PPC, Paid Social and Display; achieved and surpassed traffic and order targets while optimizing cost per acquisition. Led keyword research, campaign builds, bid strategy, budget allocation, creative briefing, A/B testing, and audience targeting. Developed weekly/monthly reporting with Analytics and collaborated with personalization/data science teams to identify first-party audience segments.

Marketing Acquisition Manager at PrettyLittleThing.com

May 1, 2015 - April 1, 2022

Led PPC strategic planning, analysis, and daily campaign management to achieve ROI and revenue targets; established and grew in-house PPC team; expanded campaigns across 7 territories; managed SA360, Marin bidding software, and Google Shopping campaigns; oversaw external SEO and YouTube advertising; managed app store presence (ASO) and online marketplaces including eBay; partnered with key business areas to align objectives and reported to stakeholders.

Digital Marketing Manager at Ecomnova Ltd

June 1, 2014 - May 1, 2015

Led PPC and email campaigns across three brands; achieved ROI targets; managed yearly PPC forecasting and budget allocation; implemented list-building and transactional email strategies; reported to Directors and managed a Digital Marketing Executive.

PPC Manager at JD Sports Fashion PLC

November 1, 2012 - June 1, 2014

Transitioned PPC activity in-house; oversaw UK and international campaigns; led a team of three; managed mobile and enhanced campaigns; conducted A/B testing; collaborated with SEO to integrate strategies; provided analysis and reporting to senior management.

PPC Manager at Leads2Trade

June 1, 2012 - November 1, 2012

Implemented in-house PPC campaigns to recruit customer leads and suppliers; led email acquisition campaigns; executed paid social strategies; aligned online PPC with sales objectives.

PPC Manager at MoneySupermarket.com

January 1, 2010 - March 1, 2012

Managed large budgets and PPC volumes; developed and managed a leading-edge PPC strategy; conducted keyword research, ad copy testing, and landing page optimization; forecasted and managed bidding with third-party tools; trained PPC Executive and reported to the business.

EMEA eChannel Marketing Manager (Contractor position) at Bank of America

November 1, 2008 - December 1, 2009

Managed and developed EMEA online acquisition channels including PPC, Display and Online Partnerships; ROI-driven planning and campaign execution; managed relationships with external partners and agencies; monitored campaign results and managed creative development.

Digital Marketing Manager at Quba New Media

March 1, 2008 - November 1, 2008

Planned, managed, and optimized PPC, Display & Display planning; oversaw SEO; implemented bid and budget management; client reporting and exercises; maintained internal and external client relationships; established standard processes and reporting.

Digital Media Manager at Pavilion Communications Ltd

September 1, 2007 - March 1, 2008

Managed UK and International PPC campaigns; executed online display advertising; ensured budget efficiency and campaign optimization; prepared PPC proposals and client reporting; leveraged Nielsen Netview and AdRelevance for insights.

Online Account Manager at Bigmouthmedia

May 1, 2006 - August 1, 2007

Implemented and managed PPC campaigns across Google Adwords, Yahoo, MSN & MIVA; coordinated affiliate and online display activities; project managed tracking solutions; regular client communications and strategy delivery.

Online Marketing Co-ordinator at Littlewoods Shop Direct

November 1, 2004 - May 1, 2006

Planned and supported online marketing campaigns; contributed to PPC, display, and cross-channel initiatives; prepared strategy deliverables and monthly reports; supported client communications and cross-functional collaboration.