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Hi, I’m Adri Muhammad. I design user-centered websites and digital products that align business goals, brand identity, and user needs. I lead end-to-end web projects from strategy and UX/UI design through no-code development and deployment. I collaborate closely with founders and teams to translate ideas into scalable products, optimize onboarding and engagement, and craft multi-asset portfolios and cross-selling flows. My work spans freelance design, fintech product design at Ajaib, and AI/conversation platforms at Kata.ai, always balancing aesthetics with measurable outcomes.…Hi, I’m Adri Muhammad. I design user-centered websites and digital products that align business goals, brand identity, and user needs. I lead end-to-end web projects from strategy and UX/UI design through no-code development and deployment. I collaborate closely with founders and teams to translate ideas into scalable products, optimize onboarding and engagement, and craft multi-asset portfolios and cross-selling flows. My work spans freelance design, fintech product design at Ajaib, and AI/conversation platforms at Kata.ai, always balancing aesthetics with measurable outcomes.

Adri Muhammad

Product Designer, UX Designer, Web Designer, +2

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Hi, I’m Adri Muhammad. I design user-centered websites and digital products that align business goals, brand identity, and user needs. I lead end-to-end web projects from strategy and UX/UI design through no-code development and deployment. I collaborate closely with founders and teams to translate ideas into scalable products, optimize onboarding and engagement, and craft multi-asset portfolios and cross-selling flows. My work spans freelance design, fintech product design at Ajaib, and AI/conversation platforms at Kata.ai, always balancing aesthetics with measurable outcomes.…Hi, I’m Adri Muhammad. I design user-centered websites and digital products that align business goals, brand identity, and user needs. I lead end-to-end web projects from strategy and UX/UI design through no-code development and deployment. I collaborate closely with founders and teams to translate ideas into scalable products, optimize onboarding and engagement, and craft multi-asset portfolios and cross-selling flows. My work spans freelance design, fintech product design at Ajaib, and AI/conversation platforms at Kata.ai, always balancing aesthetics with measurable outcomes.

Available to hire

Hi, I’m Adri Muhammad. I design user-centered websites and digital products that align business goals, brand identity, and user needs. I lead end-to-end web projects from strategy and UX/UI design through no-code development and deployment.

I collaborate closely with founders and teams to translate ideas into scalable products, optimize onboarding and engagement, and craft multi-asset portfolios and cross-selling flows. My work spans freelance design, fintech product design at Ajaib, and AI/conversation platforms at Kata.ai, always balancing aesthetics with measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Intermediate

Work Experience

Web Designer / No-Code Developer at Freelance

January 1, 2018 - Present

Design and develop user-centered websites; lead end-to-end web projects from strategy and UX/UI design to no-code development and deployment; help clients improve clarity, usability, and conversion through structured layouts and thoughtful interactions; collaborate with founders and stakeholders to translate ideas into scalable digital products.

Senior Product Designer at Ajaib

June 1, 2021 - Present

Managed user engagement strategies across touchpoints, optimizing acquisition channels to drive activity and new investor onboarding. Collaborated with onboarding and payments teams to convert new users into investors. Enhanced UX by refining search, market pages, news, and homepage for better discovery. Designed a multi-asset management portfolio system and supported cross-selling initiatives. Collaborated with engineering on asset components, design system, and UI light/dark mode for Android and iOS.

Senior Product Designer at Kata.ai

August 1, 2018 - June 1, 2021

Collaborated with PMs and engineers to build Conversational AI Platform (Chatbot builder, CRM tool, marketing-automation tool). Designed Conversational Flow apps, NL management app, and Chatbot Analytics Dashboard. Contributed to Aksa ra Design System with frontend team. Worked on kata.ai’s website alongside marketing. Designed Omnichannel app, a multi-channel conversation manager.

UX Designer at TunaiKita

May 1, 2018 - July 1, 2018

Designed TunaiKita app for iOS.

Design & Front-End Engineer at Noid+

October 1, 2016 - January 1, 2018

Design and maintain mobile/web applications for client's digital marketing activities; collaborated with stakeholders and engineers to oversee the mobile/web app from ideation through post-development.

Front-End Engineer at 82cart.com

July 1, 2015 - July 1, 2016

Built reusable front-end code for eCommerce web applications; utilized SCSS and JQuery; solved CSS-related issues.

Web Developer / Designer at DGtraffic

September 1, 2013 - October 1, 2014

Generated HTML/CSS from visual graphics and collaborated with engineers on complex dynamic websites; developed visual assets including grid layouts, illustrations, iconography, and object styles.

Product Designer at Kata.ai

August 1, 2018 - June 1, 2021

Collaborated with PMs and engineers to build Conversational AI platform (chatbot builder, CRM tool, marketing-automation tool). Designed Conversational Flow apps, NL management apps, and Analytics Dashboard. Built Akasa Design System alongside frontend engineering team. Contributed on Kata.ai’s website with marketing team. Designed Omni-channel app, a multi-channel conversation manager.

UX Designer at Noid+

October 1, 2016 - January 1, 2018

Design and maintain mobile/web applications for client's digital marketing activities; worked closely with stakeholders and engineers from ideation through post-development.

Designer / Front-end (DGtraffic) at DGtraffic

September 1, 2013 - October 1, 2014

Generate HTML/CSS from visual elements; develop visual assets including grid layouts, illustrations, iconography, and object styles in collaboration with engineers.