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I'm a Senior Product Designer and Design Lead with over 20 years of experience designing and leading complex digital products across enterprise and B2B environments in EMEA. Repeatedly engaged by global organisations to lead high-stakes product initiatives at moments of scale, transformation, or delivery risk. I own end-to-end design decisions, align user needs with business goals, and enable engineering teams to ship faster through clear systems, strategy, and direction. In my design workflow I use AI to accelerate user research and validate ideas early, which helps keep projects on track and lowers delivery risks. By applying AI to analyse complex data and build prototypes quickly, I enable stakeholders to make faster decisions without losing architectural quality.…I'm a Senior Product Designer and Design Lead with over 20 years of experience designing and leading complex digital products across enterprise and B2B environments in EMEA. Repeatedly engaged by global organisations to lead high-stakes product initiatives at moments of scale, transformation, or delivery risk. I own end-to-end design decisions, align user needs with business goals, and enable engineering teams to ship faster through clear systems, strategy, and direction. In my design workflow I use AI to accelerate user research and validate ideas early, which helps keep projects on track and lowers delivery risks. By applying AI to analyse complex data and build prototypes quickly, I enable stakeholders to make faster decisions without losing architectural quality.

Almir Atlic

Product Designer, Designer, UX Designer, +3

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I'm a Senior Product Designer and Design Lead with over 20 years of experience designing and leading complex digital products across enterprise and B2B environments in EMEA. Repeatedly engaged by global organisations to lead high-stakes product initiatives at moments of scale, transformation, or delivery risk. I own end-to-end design decisions, align user needs with business goals, and enable engineering teams to ship faster through clear systems, strategy, and direction. In my design workflow I use AI to accelerate user research and validate ideas early, which helps keep projects on track and lowers delivery risks. By applying AI to analyse complex data and build prototypes quickly, I enable stakeholders to make faster decisions without losing architectural quality.…I'm a Senior Product Designer and Design Lead with over 20 years of experience designing and leading complex digital products across enterprise and B2B environments in EMEA. Repeatedly engaged by global organisations to lead high-stakes product initiatives at moments of scale, transformation, or delivery risk. I own end-to-end design decisions, align user needs with business goals, and enable engineering teams to ship faster through clear systems, strategy, and direction. In my design workflow I use AI to accelerate user research and validate ideas early, which helps keep projects on track and lowers delivery risks. By applying AI to analyse complex data and build prototypes quickly, I enable stakeholders to make faster decisions without losing architectural quality.

Available to hire

I’m a Senior Product Designer and Design Lead with over 20 years of experience designing and leading complex digital products across enterprise and B2B environments in EMEA. Repeatedly engaged by global organisations to lead high-stakes product initiatives at moments of scale, transformation, or delivery risk. I own end-to-end design decisions, align user needs with business goals, and enable engineering teams to ship faster through clear systems, strategy, and direction.

In my design workflow I use AI to accelerate user research and validate ideas early, which helps keep projects on track and lowers delivery risks. By applying AI to analyse complex data and build prototypes quickly, I enable stakeholders to make faster decisions without losing architectural quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Bosnian

Advanced

Serbian

Advanced

Croatian

Advanced

Work Experience

Senior Product Designer / Design Lead at Independent Consultant (EMEA)

January 1, 2005 - Present

Led end-to-end product design across enterprise platforms, SaaS products, and complex internal systems. Set strategy, unblocked delivery, and defined scalable design foundations used across web, iOS, and Android. Partnered with product leadership, engineering, and stakeholders to align user needs with business goals and help teams ship faster.

UX/UI Lead Designer at Navisite / Accenture

May 1, 2022 - November 1, 2024

Led UX/UI design across enterprise and client-facing platforms within a large consultancy. Owned design direction and quality across multiple client projects, built and scaled Figma design systems that reduced development time by about 15%, and guided CSS and implementation to preserve design intent. Mentored a team of designers and established critique practices. Outcomes included reducing customer support calls by 27% and achieving a System Usability Scale (SUS) of 82 with 90% task success.

UX Design Lead at Dell

November 1, 2020 - May 1, 2022

Led UX design for high-volume B2B ordering and configuration systems; owned UX direction for complex purchasing workflows; led a distributed UX team; introduced structured discovery practices; improved usability and efficiency of large-scale ordering flows to support business fulfilment goals.

Conceptual UX / UI Designer at BNP Paribas Fortis

January 1, 2018 - November 1, 2019

Led user-centered design initiatives across financial and insurance products; conducted research and competitive analysis to identify growth and performance opportunities; directed the Hello Bank mobile credit card application and other core financial products; mentored junior designers to raise craft quality.

UX Designer Lead at European Commission

August 1, 2017 - January 1, 2018

Managed a team of six designers to redesign the primary web platform. Consolidated several separate platforms into one central hub by defining user journeys, information architecture (IA), and UI framework.

UX Design Lead at Shell

December 1, 2015 - July 1, 2017

Directed the design of a Salesforce-based B2B e-commerce portal for Shell Chemicals. Built the UX architecture and navigation models to handle complex customer workflows and worked with distributed engineering teams to ensure quality and alignment with design intent.

UX Design Lead at Bosch Automotive

April 1, 2013 - December 1, 2015

Directed and designed three major diagnostic software platforms for Bosch and OEMs. Managed design of software and mobile apps used by technicians and OEMs; drove user-centered design across global brands and stakeholders.

Various Roles at Early Career (Summary) – London

January 1, 1999 - January 1, 2005

Early career across agencies and product teams; delivered digital products for Chanel, Givenchy, Rolex, Armani, Vogue, Mercedes-Benz, BT.

Senior Product Designer / Design Lead at Independent Consultant

January 1, 2005 - Present

Senior Product Designer and Design Lead delivering end-to-end product design for enterprise platforms, SaaS products and complex internal systems across the EMEA region. Set strategy, unblock delivery, align stakeholders, and establish scalable design foundations. Acted as a senior design partner to product leadership and boards, presenting findings and recommendations to support roadmap decisions. Led AI-enabled discovery and prototyping to accelerate decision making while preserving architectural quality. Representative engagements include work for Nokia, BP, Unilever, Hallmark, PayPal, UN, Yoo by Philippe Starck and Carl Cox.

Conceptual UX / UI Designer at BNP Paribas Fortis Brussels

January 1, 2018 - November 1, 2019

Led user-centered design initiatives across financial and insurance products. Conducted research and competitive analysis to identify growth and performance opportunities. Worked closely with marketing and product teams to increase adoption and sales through improved UX. Directed the design for the Hello Bank mobile credit card application and other core financial and insurance products. Mentored junior and mid-weight designers to improve their craft.

UX Designer Lead at Shell

December 1, 2015 - July 1, 2017

Directed the design of a Salesforce-based B2B e-commerce portal specifically for Shell Chemicals. Built the UX architecture and navigation models required to handle complex customer workflows within the portal. Worked closely with distributed engineering teams to ensure the final product met high quality and technical standards.

UX Designer Lead at Bosch Automotive

April 1, 2013 - December 1, 2015

Directed three major diagnostic software platforms: the core Bosch Automotive system, and a custom solution for Jaguar Land Rover and Ford. Managed the design of software and mobile applications used daily by automotive technicians and OEMs. Drove user-centered design practices across multiple global brands and stakeholders.

Various Roles at London (Agency work)

January 1, 1999 - January 1, 2005

Early career: built a foundation in web, UX, and product design. Delivered digital products for brands including Chanel, Givenchy, Rolex, Armani, Vogue, Mercedes-Benz and BT.