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I am a public relations professional with a robust track record across agency and freelance settings, delivering strategic communications solutions for individuals and brands. I excel in influencer management, media relations, social media strategy, community engagement, event execution, and cross-functional project management. I drive results in high-pressure, deadline-driven environments through data-led insights and clear strategic direction. I have a proven ability to secure top-tier media coverage, foster journalist and stakeholder relationships, and deliver high-impact campaigns that build brand equity and engagement. I specialise in positioning emerging brands for long-term growth through thoughtful, culturally attuned storytelling and execution. I thrive on collaborative, cross-disciplinary teams and enjoy translating complex topics into compelling narratives that resonate with diverse audiences and drive measurable impact.…I am a public relations professional with a robust track record across agency and freelance settings, delivering strategic communications solutions for individuals and brands. I excel in influencer management, media relations, social media strategy, community engagement, event execution, and cross-functional project management. I drive results in high-pressure, deadline-driven environments through data-led insights and clear strategic direction. I have a proven ability to secure top-tier media coverage, foster journalist and stakeholder relationships, and deliver high-impact campaigns that build brand equity and engagement. I specialise in positioning emerging brands for long-term growth through thoughtful, culturally attuned storytelling and execution. I thrive on collaborative, cross-disciplinary teams and enjoy translating complex topics into compelling narratives that resonate with diverse audiences and drive measurable impact.

Tunmike Akinpelu

PR Freelancer, Brand Strategist, Marketing Strategist, +2

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I am a public relations professional with a robust track record across agency and freelance settings, delivering strategic communications solutions for individuals and brands. I excel in influencer management, media relations, social media strategy, community engagement, event execution, and cross-functional project management. I drive results in high-pressure, deadline-driven environments through data-led insights and clear strategic direction. I have a proven ability to secure top-tier media coverage, foster journalist and stakeholder relationships, and deliver high-impact campaigns that build brand equity and engagement. I specialise in positioning emerging brands for long-term growth through thoughtful, culturally attuned storytelling and execution. I thrive on collaborative, cross-disciplinary teams and enjoy translating complex topics into compelling narratives that resonate with diverse audiences and drive measurable impact.…I am a public relations professional with a robust track record across agency and freelance settings, delivering strategic communications solutions for individuals and brands. I excel in influencer management, media relations, social media strategy, community engagement, event execution, and cross-functional project management. I drive results in high-pressure, deadline-driven environments through data-led insights and clear strategic direction. I have a proven ability to secure top-tier media coverage, foster journalist and stakeholder relationships, and deliver high-impact campaigns that build brand equity and engagement. I specialise in positioning emerging brands for long-term growth through thoughtful, culturally attuned storytelling and execution. I thrive on collaborative, cross-disciplinary teams and enjoy translating complex topics into compelling narratives that resonate with diverse audiences and drive measurable impact.

Available to hire

I am a public relations professional with a robust track record across agency and freelance settings, delivering strategic communications solutions for individuals and brands. I excel in influencer management, media relations, social media strategy, community engagement, event execution, and cross-functional project management. I drive results in high-pressure, deadline-driven environments through data-led insights and clear strategic direction. I have a proven ability to secure top-tier media coverage, foster journalist and stakeholder relationships, and deliver high-impact campaigns that build brand equity and engagement.

I specialise in positioning emerging brands for long-term growth through thoughtful, culturally attuned storytelling and execution. I thrive on collaborative, cross-disciplinary teams and enjoy translating complex topics into compelling narratives that resonate with diverse audiences and drive measurable impact.

Skills

Copywriting

Brand Identity

Corporate Video

Experience Level

Copywriting

Expert

Brand Identity

Expert

Corporate Video

Expert

Language

English

Fluent

Work Experience

Senior Account Executive (Consumer) at Red Consultancy

August 1, 2025 - Present

Led McDonald's consumer-space initiatives spanning grassroots campaigns, quality projects, large-brand campaigns, and new menu launches (Festive Menu return of Big Tasty, Elf on the Shelf, Grinch Meal; McDonald’s MONOPOLY; Happy Meal x Playmobil). Directed influencer activity aligned with PR and brand objectives to drive reach, engagement and cultural relevance. Managed influencers end-to-end (identification, outreach, negotiations, contracts, briefings, content approvals, live monitoring, reporting). Tracked KPIs (reach, impressions, engagement, sentiment, content quality) and fed insights into campaign reporting and optimisation. Coordinated timelines across multiple workstreams to land content in line with embargoes and wider launches. Delivered 267 media pieces for MONOPOLY (27 national), and 200+ for World Menu Heist (20 national). Planned and produced high-impact brand events with influencer attendance, budgets, logistics, and on-site execution. Authored press materials, influe

Senior Account Executive (Contract) at Ketchum UK

August 1, 2025 - August 1, 2025

Managed day-to-day activity across high-profile beauty accounts (Herbal Essences, Aussie Hair, Olay). Built and maintained media and influencer relationships to secure ongoing coverage and partnerships. Coordinated end-to-end influencer gifting programmes (outreach, box curation, dispatch, content capture). Oversaw multiple projects with tight timelines and stakeholders. Identified influencer partnership opportunities (co-branded products, collaborations) and supported office operations and event logistics.

Entertainment Senior Account Executive at M&C Saatchi Sport and Entertainment

July 1, 2023 - April 1, 2025

Key accounts included Absolut Vodka, Ballantine’s Whisky, Red Bull, Barclaycard Music, The Gates Foundation, The Night League. Led media strategy for Red Bull Culture Clash 2025, securing 100+ placements across social and tier-one outlets. Served as primary liaison between internal teams and clients, delivering core communications materials, wrap reports and campaign coverage books. Managed budgets and cultivated media relationships to secure standout coverage (Hello Magazine, Wonderland, Hypebae, Verge, Evening Standard). Authored Thought Leadership pieces for PR Week and Little Black Book. Drove influencer recommendations and data-driven insights to guide talent and social strategy. Orchestrated end-to-end events and guest-list management for brand activations (Absolut Warhol Exhibition, Absolut Hunni Launch) with 200+ guests and 13.8M+ social reach across 42 earned media hits. Key contributor to the Ballantine’s x Boiler Room True Music 10 campaign, delivering large-scale events

Communications Analyst at Milltown Partners

September 1, 2022 - May 1, 2023

Built corporate communications foundations across in-house and agency settings. Secured prominent coverage with UK national titles and leading outlets (FT, Time, Business Insider). Developed subject-matter expertise in AI, fintech, and retail, shaping messaging and campaigns. Enhanced executives' digital presence via LinkedIn, owned content, and website updates. Produced press materials, FAQs, media briefings, and internal communications. Contributed to crisis communications and strategic materials for global teams, maintaining proactive problem-solving and high-quality output under pressure.

Brand and Communications Strategist (FTC) at Tolani Baj (Private Client)

July 1, 2020 - August 1, 2020

Delivered over 5000% organic growth across Twitter, YouTube, and Instagram in under seven weeks for a Big Brother Nigeria contestant. Led dynamic digital campaigns to raise brand awareness, secure press coverage, and drive audience engagement. Owned client social channels, community management (four active channels and multiple WhatsApp groups with 400+ superfans), content creation, and real-time analytics. Executed paid media strategies across TikTok and Instagram, optimizing reach and engagement. Managed budgets to ensure cost-efficient activity and measurable impact.

Brand and Communications Strategist (FTC) at EMG Entertainment

October 1, 2019 - February 1, 2020

Led content and campaign strategy delivering a 50% uplift in social followers, engagement, and event attendance. Managed daily paid media campaigns across Facebook, Instagram and TikTok, leveraging data-driven insights. Wrote comprehensive communication plans and project overviews, aligning internal teams and client stakeholders. Built partnerships with influencers and brands, secured prime placements on radio (Kiss FM, The Beat 99FM), and produced visually compelling TikTok and Instagram content to strengthen client storytelling.

Legal Associate Lvl 2 at Dentons ACAS - Law

October 1, 2018 - August 1, 2021

Company Secretary for multiple corporate clients, drafting board and shareholder communications, maintaining statutory books, and ensuring CAC filings. Advised startups and multinationals on regulatory compliance and governance for incorporation and ongoing operations. Provided specialist advice on data protection, securities regulation, and anti-corruption compliance, prepared regulatory disclosures to SEC and NSE, and supported corporate structuring and capital initiatives. Contributed to Entertainment Practice with contracts, licenses, and IP-related memoranda; delivered updates on trademarks and copyright protections.