Digital Marketing Specialist with 4+ years of experience in retail and real estate, combining creative vision with data-driven strategy. Proven track record in managing and optimizing multi-channel campaigns, including digital advertising, content creation, and performance marketing. Skilled in developing and executing strategies that drive engagement, brand growth, and measurable results. Collaborative team player with a positive, proactive mindset, capable of delivering results both independently and cross-functionally.

Merlijn van Nijkerken

PRO

Digital Marketing Specialist with 4+ years of experience in retail and real estate, combining creative vision with data-driven strategy. Proven track record in managing and optimizing multi-channel campaigns, including digital advertising, content creation, and performance marketing. Skilled in developing and executing strategies that drive engagement, brand growth, and measurable results. Collaborative team player with a positive, proactive mindset, capable of delivering results both independently and cross-functionally.

Available to hire

Digital Marketing Specialist with 4+ years of experience in retail and real estate, combining creative vision with data-driven strategy. Proven track record in managing and optimizing multi-channel campaigns, including digital advertising, content creation, and performance marketing. Skilled in developing and executing strategies that drive engagement, brand growth, and measurable results. Collaborative team player with a positive, proactive mindset, capable of delivering results both independently and cross-functionally.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Dutch
Fluent
English
Fluent

Work Experience

Digital Marketing Specialist at Hearst Magazines Netherlands
October 1, 2022 - November 1, 2024
Digital Marketing Specialist with 4+ years of experience in retail and real estate, combining creative vision with data-driven strategy. Proven track record in managing and optimizing multi-channel campaigns, including digital advertising, content creation, and performance marketing. Skilled in developing and executing strategies that drive engagement, brand growth, and measurable results. Collaborativ e team player with a positive, pro-active mindset, capable of delivering results both independently and cross-functionally.
Digital Campaign Manager at OSRE
May 1, 2021 - September 30, 2022
Executed high-performing campaigns across Paid Search, Paid Social, and Programmatic Display channels in the real estate sector. Skilled in creating conversion-focused ad creatives aligned with campaign objectives and optimizing performance through data-driven analysis. Proficient in monitoring KPIs, conducting in-depth reporting, and applying insights to continuously enhance results and maximize ROI.
Growth Hacking Trainee at The Talent Institute
November 1, 2020 - May 1, 2021
Gained hands-on experience in full-stack, data-driven growth marketing. Applied Lean Startup methodology, experiment design & A/B testing, Google Analytics, UX/UI best practices, social advertising, and email marketing to drive measurable growth. Collaborated with editorial, creative, and commercial teams to develop cohesive, high-impact digital campaigns.
Production Assistant at 1stAveMachine New York City
February 1, 2017 - August 31, 2017
1stAveMachine is an award-winning media production company renowned for crafting compelling video, digital, and experiential content with global impact. During my time at 1stAveMachine, I supported the production of short films, projects, and campaigns for high-profile clients, including eBay, GAP, Google, Dunkin' Donuts, and Elizabeth Arden. These projects were published and recognized globally, contributing to the brand’s strong industry presence.

Education

Bachelor of Arts - Creative Business (Media & Entertainment Management) at In Holland University, Amsterdam
September 1, 2015 - May 1, 2020

Qualifications

GA4 Certification
November 30, 0002 - January 6, 2026
Facebook Ads
November 30, 2021 - January 6, 2021
CXL course
Google Ads
January 1, 2021 - January 31, 2021
CXL course

Industry Experience

Media & Entertainment, Retail, Real Estate & Construction