Hi, I’m Unique Iwuanoruo. I’m a Social Media Manager with 3+ years of hands-on experience managing and growing brand presence across Instagram, Facebook, LinkedIn, and TikTok. I excel in organic content strategy, Canva-based content creation, community engagement, and performance tracking using platform insights. I’m growth-minded, detail-oriented, and eager to continue developing advanced skills in paid social advertising and performance marketing.\n\nI enjoy identifying trends, refining brand voice, and collaborating cross-functionally to deliver results. I’m passionate about turning data into strategic content decisions and building meaningful connections with audiences across industries.

Unique Iwuanoruo

Hi, I’m Unique Iwuanoruo. I’m a Social Media Manager with 3+ years of hands-on experience managing and growing brand presence across Instagram, Facebook, LinkedIn, and TikTok. I excel in organic content strategy, Canva-based content creation, community engagement, and performance tracking using platform insights. I’m growth-minded, detail-oriented, and eager to continue developing advanced skills in paid social advertising and performance marketing.\n\nI enjoy identifying trends, refining brand voice, and collaborating cross-functionally to deliver results. I’m passionate about turning data into strategic content decisions and building meaningful connections with audiences across industries.

Available to hire

Hi, I’m Unique Iwuanoruo. I’m a Social Media Manager with 3+ years of hands-on experience managing and growing brand presence across Instagram, Facebook, LinkedIn, and TikTok. I excel in organic content strategy, Canva-based content creation, community engagement, and performance tracking using platform insights. I’m growth-minded, detail-oriented, and eager to continue developing advanced skills in paid social advertising and performance marketing.\n\nI enjoy identifying trends, refining brand voice, and collaborating cross-functionally to deliver results. I’m passionate about turning data into strategic content decisions and building meaningful connections with audiences across industries.

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Work Experience

Social Media Lead / Content Strategist at Independent Project Nigeria
November 1, 2023 - Present
Led content ideation and creative direction for short-form social media content to support organic audience growth and boost engagement by 35% on Instagram. Identified and adapted relevant social media trends, contributing to new followers, improved reach and interaction across platforms. Coordinated content execution and posting schedules to maintain consistent brand presence. Supported performance review by tracking engagement metrics and identifying content patterns that informed strategy adjustments.
Social Media Manager Intern at Paperless Env Nigeria
December 1, 2023 - April 1, 2024
Developed and executed organic social media strategies that contributed to a 50% increase in engagement across managed platform. Created original, shareable content using Canva for Instagram, LinkedIn, and X. Monitored social media performance metrics and prepared reports to support content optimization decisions. Actively engaged with the online community through comments, messages, and interactions, strengthening audience relationships. Supported A/B testing initiatives to assess content and campaign effectiveness (non-budget owning).
Volunteer Social Media Assistant at University of Ibadan
February 1, 2022 - February 1, 2023
Created infographics, images, and video content to support consistent posting schedules. Reviewed and revised content to ensure clarity, accuracy, and alignment with brand and institutional guidelines. Contributed content ideas aligned with audience interests and organizational goals. Stayed up-to-date with social media trends and applied relevant insights to content creation.

Education

MBBS at University of Ibadan
January 1, 2019 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet