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I'm Yvonne Buckingham, MSc Chartered Marketer. I'm a strategic, creative, and commercially driven Head of Brand, Communications and Marketing with over 20 years’ experience shaping brands, building reputations, and leading integrated marketing strategies across hospitality, health, and wellbeing sectors. I transform brand presence through insight-led storytelling, digital innovation, and cross-channel campaigns to drive engagement, loyalty, and growth. I balance strategy with delivery, thrive on turning complexity into clarity, motivate teams, and deliver measurable results across diverse audiences and services.…I'm Yvonne Buckingham, MSc Chartered Marketer. I'm a strategic, creative, and commercially driven Head of Brand, Communications and Marketing with over 20 years’ experience shaping brands, building reputations, and leading integrated marketing strategies across hospitality, health, and wellbeing sectors. I transform brand presence through insight-led storytelling, digital innovation, and cross-channel campaigns to drive engagement, loyalty, and growth. I balance strategy with delivery, thrive on turning complexity into clarity, motivate teams, and deliver measurable results across diverse audiences and services.

Yvonne Buckingham

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I'm Yvonne Buckingham, MSc Chartered Marketer. I'm a strategic, creative, and commercially driven Head of Brand, Communications and Marketing with over 20 years’ experience shaping brands, building reputations, and leading integrated marketing strategies across hospitality, health, and wellbeing sectors. I transform brand presence through insight-led storytelling, digital innovation, and cross-channel campaigns to drive engagement, loyalty, and growth. I balance strategy with delivery, thrive on turning complexity into clarity, motivate teams, and deliver measurable results across diverse audiences and services.…I'm Yvonne Buckingham, MSc Chartered Marketer. I'm a strategic, creative, and commercially driven Head of Brand, Communications and Marketing with over 20 years’ experience shaping brands, building reputations, and leading integrated marketing strategies across hospitality, health, and wellbeing sectors. I transform brand presence through insight-led storytelling, digital innovation, and cross-channel campaigns to drive engagement, loyalty, and growth. I balance strategy with delivery, thrive on turning complexity into clarity, motivate teams, and deliver measurable results across diverse audiences and services.

Available to hire

I’m Yvonne Buckingham, MSc Chartered Marketer. I’m a strategic, creative, and commercially driven Head of Brand, Communications and Marketing with over 20 years’ experience shaping brands, building reputations, and leading integrated marketing strategies across hospitality, health, and wellbeing sectors.

I transform brand presence through insight-led storytelling, digital innovation, and cross-channel campaigns to drive engagement, loyalty, and growth. I balance strategy with delivery, thrive on turning complexity into clarity, motivate teams, and deliver measurable results across diverse audiences and services.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager (Fixed Term Contract) at Health is One

March 1, 2024 - Present

Developed and delivered the organisation’s first brand strategy, establishing a consistent identity and clear strategic direction. Led the launch of three service websites, improving user experience and messaging across the organisation. Managed PR, brand, and digital agencies, ensuring campaigns supported both brand awareness and service growth. Worked with agencies on organic social media and regional PR activity, increasing visibility and engagement. Established key partnerships and external stakeholder relationships, representing the organisation and strengthening its profile. Provided strategic leadership on marketing infrastructure, measurement, and frameworks to support future growth, despite operating without a dedicated team.

Head of Brand and Campaigns at Pizza Hut Restaurants UK

February 1, 2024 - July 1, 2024

Oversaw brand consistency across operations, agencies and global teams, ensuring full alignment to brand identity. Led end-to-end campaign strategy and performance, managing media agencies and optimising programmatic spend. Delivered on-budget, high-impact campaigns that improved brand metrics and customer engagement. Managed national social media content and governance, ensuring tone and storytelling supported the brand strategy.

Director of Commercial at Bluestone National Park Resort

June 1, 2022 - January 31, 2024

Delivered commercial strategy achieving annual occupancy and revenue targets. Led cross-functional teams in marketing, sales, and product to drive ROI-focused activity. Owned budget, pricing and forecasting, ensuring decisions supported growth and brand value. Partnered with Operations and Communications Directors to embed data-led decision-making and brand alignment.

Director of Communications at Bluestone National Park Resort

March 1, 2021 - June 30, 2022

Developed and delivered the corporate communications strategy, strengthening reputation and stakeholder trust. Led PR and content teams to achieve significant positive media coverage and engagement growth. Protected brand reputation through proactive and crisis communications during pandemic recovery. Owned internal communications, improving employee engagement and organisational alignment.

Head of Sales and Marketing at Bluestone National Park Resort

January 1, 2003 - March 31, 2021

Drove sustained year-on-year revenue growth through targeted brand and digital campaigns. Introduced brand guidelines and storytelling frameworks, ensuring consistent guest experience. Led the development of promotional campaigns that boosted awareness and bookings. Managed creative and media agencies, achieving strong ROI on marketing spend.

PA to Founders, CEO and Commercial Director at Bluestone National Park Resort

January 1, 2001 - January 31, 2003

Provided high-level administrative and strategic support, acting as a key liaison for internal and external stakeholders. Supported preparation of commercial reports and board presentations during early business growth.