I lead campaigns end-to-end, manage talent partnerships, and always strive to bring a proactive, creative and data-driven approach to all areas of my work. I plan and execute platform-specific social media campaigns, creating engaging text, visuals, and video content to drive audience growth and engagement. I monitor performance metrics and compile clear reports to evaluate campaign effectiveness and inform ongoing optimization. I stay ahead of social media trends and platform updates, proactively adapting content to maximize reach and relevance. I collaborate effectively with teams, creators, and talent. I'm the kind of person who can't stand not knowing how things work — being curious and learning as I go has always been my passion, and it keeps life and work endlessly interesting. When I'm not working, you'll find me hiking with my dog, starting a new creative project, writing my book, swimming in beautiful lochs, and enjoying my vibrant rural community.…I lead campaigns end-to-end, manage talent partnerships, and always strive to bring a proactive, creative and data-driven approach to all areas of my work. I plan and execute platform-specific social media campaigns, creating engaging text, visuals, and video content to drive audience growth and engagement. I monitor performance metrics and compile clear reports to evaluate campaign effectiveness and inform ongoing optimization. I stay ahead of social media trends and platform updates, proactively adapting content to maximize reach and relevance. I collaborate effectively with teams, creators, and talent. I'm the kind of person who can't stand not knowing how things work — being curious and learning as I go has always been my passion, and it keeps life and work endlessly interesting. When I'm not working, you'll find me hiking with my dog, starting a new creative project, writing my book, swimming in beautiful lochs, and enjoying my vibrant rural community.WWWW…