I’m a Creative & Marketing Manager from Londonderry, Northern Ireland, with a love for building brands, telling stories and bringing ideas to life. Over the past decade, I’ve shaped the identities of multiple brands, created campaigns that resonate with people and developed work that feels considered and consistent. To me, good marketing carries a sense of honesty and emotion, it should feel real, relatable and shaped by understanding. My background blends creativity and curiosity, from crafting visuals to guiding brands from concept to fully formed experiences. I enjoy listening, imagining, designing and refining until something meaningful takes shape. Outside of work, I’m Michaela’s husband and dad to our son Mozah, roles that shape my perspective just as much as my professional experience. I’m happiest when I’m creating—whether that’s a design project, a DIY build or growing something in the garden.

Ben White

I’m a Creative & Marketing Manager from Londonderry, Northern Ireland, with a love for building brands, telling stories and bringing ideas to life. Over the past decade, I’ve shaped the identities of multiple brands, created campaigns that resonate with people and developed work that feels considered and consistent. To me, good marketing carries a sense of honesty and emotion, it should feel real, relatable and shaped by understanding. My background blends creativity and curiosity, from crafting visuals to guiding brands from concept to fully formed experiences. I enjoy listening, imagining, designing and refining until something meaningful takes shape. Outside of work, I’m Michaela’s husband and dad to our son Mozah, roles that shape my perspective just as much as my professional experience. I’m happiest when I’m creating—whether that’s a design project, a DIY build or growing something in the garden.

Available to hire

I’m a Creative & Marketing Manager from Londonderry, Northern Ireland, with a love for building brands, telling stories and bringing ideas to life. Over the past decade, I’ve shaped the identities of multiple brands, created campaigns that resonate with people and developed work that feels considered and consistent.

To me, good marketing carries a sense of honesty and emotion, it should feel real, relatable and shaped by understanding. My background blends creativity and curiosity, from crafting visuals to guiding brands from concept to fully formed experiences. I enjoy listening, imagining, designing and refining until something meaningful takes shape. Outside of work, I’m Michaela’s husband and dad to our son Mozah, roles that shape my perspective just as much as my professional experience. I’m happiest when I’m creating—whether that’s a design project, a DIY build or growing something in the garden.

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Work Experience

Marketing Manager / Creative Director at Trimline Group
January 1, 2015 - Present
Lead the marketing function for a £20m+ tiling solutions organisation, driving brand development, campaign execution, content creation and customer engagement across eight in-house brands. Responsibilities span brand identity, website development, digital marketing, exhibitions, photography and video, market research and strategic planning. Managed budgeting, KPI reporting and cross-functional collaboration; supported new product development and go-to-market strategy.
Sales & Customer Service at Quantum Group
August 1, 2013 - December 31, 2014
Delivered exceptional customer service, managed brand accounts and supported sales objectives; oversaw warehousing operations including Goods In and Dispatch and coordinated restocking to optimise inventory.
Sales and Estimating at Ascot Signage
August 1, 2011 - August 31, 2013
Completed project tenders, prepared accurate estimates and secured work for the sales team. Managed the production of Health and Safety documentation and developed Operation and Maintenance (O&M) guides to support clients.
Sales & Estimating at Ascot Signage
August 1, 2011 - August 31, 2013
Completed project tenders, prepared accurate estimates and secured work for the sales team; managed Health and Safety documentation and prepared Operation and Maintenance guides for on-site projects.

Education

GCSEs, AS Levels, ISM Diploma, City and Guilds at Moyola Valley
September 1, 2009 - June 1, 2014
GCSE Levels - English, Maths, History, Geography, Science Citizenship, Spanish at Moyola Valley
September 1, 2009 - June 1, 2014
AS Levels - Business Studies, Accounts at Moyola Valley
September 1, 2013 - June 1, 2014

Qualifications

ISM Diploma - Sales & Marketing
January 11, 2030 - January 6, 2026
City and Guilds - Professional Cookery
January 11, 2030 - January 6, 2026

Industry Experience

Real Estate & Construction, Manufacturing, Media & Entertainment, Retail, Professional Services
    Birchwood Gourmet - Brand, Identity & Graphic Design
    My work for Birchwood Gourmet focused on a full brand refresh, revitalising the logo and overall identity to help the brand stand out in a highly competitive sector. The goal was to create a unique and memorable brand appearance that reinforced the company’s values while giving it the flexibility to expand into new food markets. The new identity introduced a witty, character-led approach, centred around the ‘distinguished cow’ marque, designed to be part of a broader family of illustrated animals or foods representing different product ranges. I applied the refreshed brand across all packaging, including boxes, wax paper, labels, and sauce jars, creating a premium visual style that aligned with its positioning as a high-quality brand sold through independent butchers. branding graphicdesigner illustrator designer
    Avezzi - Brand, Identity & Brochure Design.
    My work on Avezzi involved creating a new brand and identity designed to position the company firmly within the premium market. I aimed to evoke vitality, movement and a sense of modern living, reflecting a brand that enhances the spaces it inhabits. With a competitive landscape in mind, I developed a distinctive marque built around the “AV” form, subtly referencing hot and cold indicators as a clever nod to the bathroom sector. The marque was designed to function as part of a broader product family, adaptable across brassware, sanitaryware, furniture, and additional ranges. Alongside the brand identity, I produced the brochure, pitch decks, and website skins, ensuring a consistent and aspirational look and feel across all communications. branding graphicdesigner designer logo