NILOUFAR ARZANI

Content Strategist & Visual Content Creator at Freelance (Marmad & Toops.uk)

Led content strategy and campaigns for Marmad and Toops.uk, achieving 2x engagement and +60% retention. Wrote conversion-focused social and email copy, increasing bookings and online sales by 20–30%. Consulted on brand voice, visual identity, and campaign planning for 10+ small businesses. Planned and optimised paid campaigns across Meta Ads (dark ads + boosted posts), TikTok Business Manager, and TikTok Shop, managing budgets from £2/day to £100/day. Achieved up to 5% conversion rate through testing, scaling, and performance-based creative iteration. Implemented Meta Pixel + Google Pixel; analysed customer journey drop-offs, and supported landing page/e-commerce improvements across WordPress, Shopify, and Magento, using SEMrush for SEO insights.

Content Strategist & Visual Content Creator at Toops.uk

Contributed to attention-grabbing campaigns and content for Toops.uk, leading to improved engagement and retention; created email and social copy, storytelling hooks, and product-focused content that boosted bookings and online sales by 20–30%.

Content Strategist & Visual Content Creator at Marmad

Developed campaigns for Marmad and Toops.uk, doubling engagement and increasing retention by over 60%. Wrote email and social copy, crafted storytelling hooks, and produced product-focused content boosting bookings and online sales by 20–30%. Advised on brand voice and visual identity for 10+ small businesses. Improved Instagram engagement for Marmad Jewellery through refined content and data-driven visuals. Produced performance-based reports to refine strategy.

Content Strategist & Visual Content Creator at Marmad Jewellery / Toops.uk (Clients)

Jan 2023 – Present: Developed campaigns and content that doubled engagement and increased retention. Created email and social copy, storytelling hooks, and product-focused content that boosted bookings and online sales by 20–30%. Consulted on brand voice and visual identity for 10+ small businesses. Produced performance-based visual reports and refined strategy based on data insights. Notable outcome: Marmad Jewellery Instagram engagement uplifted 60% through refined content approach and optimized short-form video.

Brand Consultant & Marketing Designer at Freelance (Clients: Rubia; Behnaz Golchin & Paladin Café; M.M.T Company)

Co-developed a full brand identity including logo design, product labels, and business cards; designed menus and workshop posters; launched multi-division campaigns and branded materials across channels, contributing to increased engagement and retention.

Brand Consultant & Marketing Designer at M.M.T Company

Produced branded materials (billboards, calendars, posters, social content) across divisions, raising city-wide brand visibility by 25% and improving customer outreach.

Brand Consultant & Marketing Designer at Behnaz Golchin & Paladin Café

Designed menus and workshop posters, and introduced a new workshop series, leading to a 35% rise in client engagement and audience interaction.

Brand Consultant & Marketing Designer at Rubia

Co-developed a full brand identity, including logo design, product labels, and business cards, strengthening market positioning and improving product visibility, resulting in a 30% increase in brand recall.

Brand Consultant & Marketing Designer at Freelance / Multi-Client

Co-developed brand identities and marketing collateral for Rubia, Behnaz Golchin & Paladin Café, and M.M.T Company. Designed logos, product labels, menus, and posters, strengthening market positioning and improving brand recall and client engagement across campaigns.

Brand Consultant & Marketing Designer at Self-Employed / Freelance

Sep 2022 – Present: Co-developed brand identities and marketing materials for clients including Rubia (Shiraz, Remote), Behnaz Golchin & Paladin Café (Shiraz, Remote), and M.M.T Company (Shiraz, Remote). Delivered multi-channel visuals, redesigned menus and posters, and launched workshops to boost engagement. Led cross-platform campaigns, improving engagement and retention.

Brand Consultant & Social Media Manager at Narvan Studio

Aug 2019 – Nov 2019: Advised on studio layout, equipment, and creative setup for efficient launches. Implemented a cohesive social media plan, establishing visual identity and brand voice across platforms. Increased brand awareness and bookings through data-driven Instagram campaigns and local collaborations.

Studio Manager, Content Campaign Leader at Satrap Studio

Led influencer partnerships and integrated photo/video campaigns, increasing client bookings and brand awareness. Directed concept-to-execution of integrated campaigns for digital and print, driving engagement and conversions. Optimized studio operations and mentored junior creatives, boosting workflow efficiency by 30%. Introduced a double-exposure album concept, increasing upselling by 70%.

Studio Manager, Content Campaign Leader at Satrap Studio, Shiraz

Nov 2017 – Aug 2022: Led influencer partnerships and content marketing campaigns, driving bookings and brand awareness. Directed end-to-end photo and video campaigns for digital and print, increasing audience engagement and conversions by ~20%. Optimized studio operations and mentored junior creatives, improving workflow efficiency by 30%. Introduced a double-exposure album concept with a unique color theme, delivering a 70% rise in upselling.

Photography Tutor at Shiraz University of Technology’s Cultural Association

Oct 2017 – Dec 2019: Conducted indoor and outdoor photography and editing workshops for 25 students, teaching Photoshop, portrait retouching, and post-production workflows to improve practical skills and efficiency.