Available to hire
Hi, I’m Mark Bland—a dynamic, results-driven creative technologist blending digital media and web development with 15+ years of experience. I’ve led complex projects, optimized workflows, and integrated cutting-edge platforms to deliver tangible outcomes for diverse clients.
I’m dedicated to continuous growth, staying ahead of industry trends, and crafting innovative solutions that meet evolving business needs. I thrive on collaboration, clear communication, and turning ambitious ideas into polished, high-impact results.
Experience Level
Expert
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Intermediate
Language
English
Fluent
Work Experience
Social Media Coordinator at Parkdale Village BIA
February 1, 2025 - April 1, 2025Developed and implemented an interim social media strategy to enhance the Parkdale Village BIA's online presence and community engagement across Instagram, Facebook, and TikTok. Created engaging graphics, reels, and photos highlighting events, member businesses, and local initiatives. Maintained a content calendar and scheduled weekly posts and reels to ensure consistent engagement. Regularly reshared member-generated content, fostering strong relationships with local businesses. Monitored and responded to audience interactions, ensuring timely responses and positive brand representation. Tracked performance metrics (follower growth, engagement rates) and adjusted strategies to maximize reach and effectiveness. Collaborated with local influencers, business, and community groups to amplify promotional campaigns and increase foot traffic to Parkdale businesses.
Ad Tech Specialist / Onboarding and Implementation Specialist at STN Video / Minute Media
January 1, 2021 - January 1, 2024Drove revenue by leading network-wide Ads.txt updates, outreach, and validation efforts across the publisher network. Led Google MCM publisher site migrations and onboarding, optimizing Google Ad Manager setups to improve monetization performance and operational efficiency. Streamlined ad operations workflows by developing standardized processes and comprehensive troubleshooting documentation, reducing issue resolution times. Provided revenue analytics reporting and technical insights to support product optimizations and improve client satisfaction. Collaborated with internal teams and external clients to troubleshoot and resolve complex ad-serving issues, ensuring seamless delivery across web and video platforms. Built internal and external dashboards, integrating data analysis tools, administrative functions, and back-end automation to enhance customer support processes and improve efficiency.
Ad Operations Specialist at Postmedia
January 1, 2016 - January 1, 2020Resolved third-party tag issues, optimized creative asset implementation, and troubleshoot site ad calls to ensure seamless ad operations. Managed Google Ad Manager support requests, efficiently handling JIRA tickets to track delivery issues. Conducted in-depth analysis of DoubleClick for Publishers (DFP) reports, contributing valuable insights to Agile scrums. Oversaw YouTube, Slimcut, and video player integrations, collaborating with third-party teams and developing traffic- and workload-efficient workflows.
Ad Campaign Manager / Ad Tech Specialist at TC Media
January 1, 2014 - January 1, 2015Delivered online ad campaigns, onboarding, and optimization; collaborated with Sales and Web Operations to meet client requirements; managed ad tagging and site functionality during server migrations; trained teams on ad operations best practices.
Ad Campaign Manager / Ad Tech Specialist at Quebecor Media
January 1, 2014 - January 1, 2015Delivered online ad campaigns, traffic management, and optimization across multiple platforms; partnered with sales to translate client objectives into effective digital campaigns; ensured seamless ad tagging and cross-platform tracking during server migrations; delivered ad tech training to internal teams.
Digital Campaign Manager / Ad Tech Specialist at Quebecor Media
January 1, 2014 - January 1, 2015Managed digital ad campaigns, trafficking, and optimization across multiple platforms. Partnered with sales teams to translate client objectives into effective digital campaigns, aligning creative assets and targeting strategies. Ensured seamless tagging and tracking across mobile and desktop sites during critical server migrations. Delivered ad tech training to internal teams, ensuring alignment with evolving platform capabilities and best practices.
Digital Campaign Manager / Ad Tech Specialist at TC Media
January 1, 2014 - January 1, 2015Delivered on-line ad campaigns, trafficking, and optimization across multiple platforms. Worked with sales teams to translate client objectives into effective digital campaigns, aligning creative assets and targeting strategies. Ensured seamless tagging and tracking across mobile and desktop sites during critical server migrations. Delivered ad tech training to internal teams, ensuring alignment with evolving platform capabilities and best practices.
Web Designer / Creative Developer at Frontrunner Professional
January 1, 2011 - January 1, 2014Designed, developed, and maintained customized websites, delivering responsive, accessible, and user-friendly experiences across diverse industries. Built strong client relationships through proactive communication, expert guidance, and tailored design solutions aligned with client goals. Managed end-to-end project lifecycles from requirements gathering and wireframing to development, QA, and long-term maintenance. Implemented SEO best practices and performance optimizations, increasing site visibility and search rankings. Delivered scalable solutions, from small business websites to complex e-commerce platforms, ensuring flexibility for future growth.
Independent Web Designer / Developer at Self-Employed
January 1, 2006 - January 1, 2025Designed, developed, and maintained customized websites for diverse clients, delivering responsive, accessible experiences across industries. Built strong client relationships through proactive guidance and tailored design solutions; managed end-to-end project lifecycles including requirements gathering, development, QA, and ongoing maintenance; implemented SEO and performance optimizations; delivered scalable solutions from small business sites to complex e-commerce platforms.
Education
Bachelor of Arts in Integrated Media Studies at Ontario College of Art & Design University
January 11, 2030 - January 6, 2026Bachelor of Arts in Integrated Media Studies at Ontario College of Art & Design University
January 11, 2030 - January 6, 2026Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Other
Experience Level
Expert
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Intermediate
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