Brand and packaging designer with a strong focus on alcohol, beverage, outdoor, and niche brands. Experienced in building visual identity systems that work across packaging, print, merch, and digital. Values clarity, consistency, and designs that hold up in real production.

Kim Jørgensen

Brand and packaging designer with a strong focus on alcohol, beverage, outdoor, and niche brands. Experienced in building visual identity systems that work across packaging, print, merch, and digital. Values clarity, consistency, and designs that hold up in real production.

Available to hire

Brand and packaging designer with a strong focus on alcohol, beverage, outdoor, and niche brands. Experienced in building visual identity systems that work across packaging, print, merch, and digital. Values clarity, consistency, and designs that hold up in real production.

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Work Experience

Founder & Lead Designer at SQRL
January 1, 2026 - Present
SQRL is a design studio focused on brand identity and packaging for product-driven brands. The work centers on building clear visual systems. Not one-off assets. SQRL typically works with spirits, beverages, outdoor, and niche brands. Often alongside founders, in-house teams, or agencies that need a reliable visual lead.

Education

Bachelor in the Science of Design at Arizona State university
August 13, 2008 - June 23, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Other
    uniE621 Brytning - Aquavit
    Brytning is a spirits concept built around restraint. The brief was simple. Create a premium expression without over-designing it. The name means a shift. A break. So the design leans into tension instead of decoration. Dark glass. Minimal labeling. Quiet typography. Nothing shouts. Everything is intentional. The focus is on balance. Modern, but rooted. Nordic, without clichés. Most of the work went into what to remove. Reducing visual noise. Letting material, spacing, and hierarchy do the heavy lifting. The system is built to scale. Different spirits. Different expressions. Same core logic. Designed for real production. Foil, paper, glass, and light all considered from the start. Brytning isn’t trying to explain itself on shelf. It earns attention by staying calm while everything else competes.
    paper Brytning - Aquavit

    Brytning is a spirits concept built around restraint.
    The brief was simple.
    Create a premium expression without over-designing it.

    The name means a shift. A break.
    So the design leans into tension instead of decoration.

    Dark glass.
    Minimal labeling.
    Quiet typography.

    Nothing shouts.
    Everything is intentional.
    The focus is on balance.
    Modern, but rooted.
    Nordic, without clichés.
    Most of the work went into what to remove.
    Reducing visual noise.
    Letting material, spacing, and hierarchy do the heavy lifting.
    The system is built to scale.
    Different spirits.
    Different expressions.
    Same core logic.
    Designed for real production.
    Foil, paper, glass, and light all considered from the start.
    Brytning isn’t trying to explain itself on shelf.
    It earns attention by staying calm while everything else competes.

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