National Marketing & Communications Manager at QT Hotels & Resorts New Zealand

Lead end-to-end marketing strategy for three five-star QT Hotels (Auckland, Wellington, Queenstown), driving brand visibility, revenue, and market differentiation. Plan and execute the annual marketing calendar, balancing national brand direction with tailored local campaigns to meet commercial and brand KPIs. Direct integrated multi-channel campaigns (PR, digital, paid media, social, EDMs, activations) for hotels and award-winning bars and restaurants. Oversee all digital platforms (EDM, website content, SEO, online promotions, and performance marketing). Develop content strategy – social media (organic, paid, influencers). Creative asset production – managing photography, video, and graphic design. Champion a data-driven approach using analytics and CRM insights to track ROI, inform strategy, and improve campaign performance. Secure extensive media and PR coverage via pitching, press releases, and hosting high-profile journalist and influencer events. Lead a small marketing team

Cluster Marketing & Communications Manager at Hilton Hotels Auckland

Spearheaded all marketing and communications for three Hilton properties — Hilton Auckland, Hilton Lake Taupo, and Chateau on the Park. From strategy to execution, crafted bold, brand-aligned campaigns across leisure, food & beverage, weddings, and events. Managed 11 social channels with tailored content and performance-driven campaigns; shaped PR strategies, pitched stories, and hosted media familiars. Designed on-brand collateral and oversaw photoshoots, launched two new websites, and built digital marketing campaigns to drive mass awareness and revenue. Built partnerships and managed budgets, while mentoring a direct report and ensuring every move was on-brand and on-brief.

Partnerships Executive at Melbourne Fashion Festival

Managed dynamic partnerships with brands including Mercedes-Benz, Moët & Chandon, Visa, Reebok, Priceline Pharmacy, David Jones, Myer, Bumble, and more. Crafted campaign strategies, executed immersive activations and events, helped launch the Shop the Runway™ e-commerce platform, produced events and runway shows, and contributed to a festival rebrand in 2020. Built digital campaigns, engaged brand ambassadors and influencers for mass reach, and collaborated with media partners (Vogue Australia, Marie Claire, Harper’s Bazaar, E! News).

Business Development Associate at Staples Australia Melbourne

Account manager for a portfolio of accounts with a new business focus to establish supply partnerships, tailoring workplace solutions across a large product range. Prospected and qualified accounts, delivered high-impact relationship management, and consistently achieved monthly targets in a high-velocity environment.