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Hi, I’m Yibing Gao (Zoe), a global go-to-market and product marketing professional with a track record of shaping global sales strategy, pricing, and channel programs across CN, NA, EU, APAC, and DEV. I blend data-driven insights with creative storytelling to launch products, optimize revenue, and build cross-functional teams that deliver real business results. I earned a BA in English Language & Literature from Zhejiang University, with a Marketing minor, and have led GTM programs for consumer tech brands including Aputure and HOTO Tools. I’m passionate about translating technical features into customer value through crisp messaging, smart campaigns, and scalable brand-building across online and offline channels.…Hi, I’m Yibing Gao (Zoe), a global go-to-market and product marketing professional with a track record of shaping global sales strategy, pricing, and channel programs across CN, NA, EU, APAC, and DEV. I blend data-driven insights with creative storytelling to launch products, optimize revenue, and build cross-functional teams that deliver real business results. I earned a BA in English Language & Literature from Zhejiang University, with a Marketing minor, and have led GTM programs for consumer tech brands including Aputure and HOTO Tools. I’m passionate about translating technical features into customer value through crisp messaging, smart campaigns, and scalable brand-building across online and offline channels.

Yibing Gao (Zoe)

Product Marketer, Marketing Strategist, Brand Strategist, +4

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Hi, I’m Yibing Gao (Zoe), a global go-to-market and product marketing professional with a track record of shaping global sales strategy, pricing, and channel programs across CN, NA, EU, APAC, and DEV. I blend data-driven insights with creative storytelling to launch products, optimize revenue, and build cross-functional teams that deliver real business results. I earned a BA in English Language & Literature from Zhejiang University, with a Marketing minor, and have led GTM programs for consumer tech brands including Aputure and HOTO Tools. I’m passionate about translating technical features into customer value through crisp messaging, smart campaigns, and scalable brand-building across online and offline channels.…Hi, I’m Yibing Gao (Zoe), a global go-to-market and product marketing professional with a track record of shaping global sales strategy, pricing, and channel programs across CN, NA, EU, APAC, and DEV. I blend data-driven insights with creative storytelling to launch products, optimize revenue, and build cross-functional teams that deliver real business results. I earned a BA in English Language & Literature from Zhejiang University, with a Marketing minor, and have led GTM programs for consumer tech brands including Aputure and HOTO Tools. I’m passionate about translating technical features into customer value through crisp messaging, smart campaigns, and scalable brand-building across online and offline channels.

Available to hire

Hi, I’m Yibing Gao (Zoe), a global go-to-market and product marketing professional with a track record of shaping global sales strategy, pricing, and channel programs across CN, NA, EU, APAC, and DEV. I blend data-driven insights with creative storytelling to launch products, optimize revenue, and build cross-functional teams that deliver real business results.

I earned a BA in English Language & Literature from Zhejiang University, with a Marketing minor, and have led GTM programs for consumer tech brands including Aputure and HOTO Tools. I’m passionate about translating technical features into customer value through crisp messaging, smart campaigns, and scalable brand-building across online and offline channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Global Sales Strategy & GTM Lead at Aputure Imaging Industries Co., Ltd.

September 1, 2018 - June 1, 2023

Led global sales strategy and GTM execution for Amaran, covering B2C (DTC/e-commerce) and B2B (distributors & dealers) across CN, NA, EU, APAC, and DEV. Managed online and offline channels with >$100M annual revenue under management. Built region-specific pricing & channel strategies, dynamic pricing models, and partner incentives to balance market competitiveness, partner profitability, and HQ gross margins. Designed data-driven GTM playbooks, lifecycle management for product launches, and cross-functional alignment with Product, Marketing, Sales, Supply Chain, and Finance. Developed market insights frameworks and a 0-to-1 category exploration approach to inform portfolio decisions.

GTM & Product Marketing Lead at HOTOTOOLS (Shanghai QiWai Cultural Tech Co., Ltd.)

June 1, 2023 - July 1, 2025

Own end-to-end GTM for HOTO’s automotive and lifestyle product lines; lead GTM execution and revenue optimization for Amaran, Apture’s consumer brand, across five regions (CN, NA, EU, APAC, DEV). Manage both online and offline channels with >$100M annual revenue under management. Co-design global discount depth, SKU participation, and sell-in/sell-out strategies; align packaging, campaigns, and content for launches. Drive product positioning in line with consumer trends and create region-specific retail and distributor strategies; develop and optimize partner incentives and annual sales growth across key accounts. Provide guidance for PD content, launch pacing, and multi-channel asset delivery.

Overseas Marketing Intern at Hoymiles (Hoymiles Power Electronics Inc.)

September 1, 2022 - April 1, 2023

Grew LinkedIn followers by 4,000+ in one month via targeted ad campaigns across NA, LATAM, EU, and Africa. Managed global exhibitions (SNEC, UK Solar & Storage, Italy EPO), led logistics, booth design, and post-event ROI analysis. Built relationships with global PV media to enhance brand visibility and support market expansion.

Product Operations Intern at NetEase (Youdao)

July 1, 2020 - October 1, 2020

Built backend content library for English reading app: digitized 1,200+ books across 30 learning levels. Conducted competitive benchmarking; co-authored GTM campaigns and product detail pages for premium reading programs.

Student Media Contributor at People’s Daily Zhejiang University Channel

September 1, 2021 - December 1, 2021

Produced official video content; one short video received 3,000+ likes/comments within 2 hours. Contributed to campus media coverage of major events.

Team Lead, Sales & Marketing Strategy at L’Oréal Campus CSR Business Competition

January 1, 2019 - December 31, 2019

Led sales & marketing strategy for a campus CSR competition; achieved ¥354,000 in sales and ranked Top 3 nationwide; won New Retail Award.

Volunteer/Faculty Assistant at BY-Health Nutrition Teaching Project

January 1, 2021 - December 31, 2021

Designed nutrition & science curriculum for rural schools; won Best Practice Award.

Media Studio Contributor at ZJU Qiu Shi Media Studio

January 1, 2018 - December 31, 2022

Covered major events (CUBA Basketball, Internet+ Summit, ZJU Ceremonies); trained new photographers.

Global Sales Strategy & GTM Lead at Aputure Imaging Industries Co., Ltd.

August 1, 2025 - Present

Lead global sales strategy and GTM execution across five regions (CN, NA, EU, APAC, DEV). Responsible for pricing, channel strategy, and revenue optimization; oversee online and offline channels with over $100M annual revenue under management. Collaborated with Product, Marketing, Sales, Supply Chain, and Finance to align end-to-end initiatives and maximize margin and market share.

Overseas Marketing Intern at Hoymiles Power Electronics Inc.

September 1, 2022 - April 1, 2023

Managed overseas marketing initiatives; built relationships with global distributors; contributed to brand expansion into major retailers; supported GTM planning and market research for overseas markets.

Product Operations Intern at NetEase Youdao

January 1, 2022 - April 1, 2022

Built backend content library for English reading app; digitized 1,200+ books across 30 learning levels; co-authored GTM campaigns and product detail pages for premium reading programs.

Global Sales Strategy & GTM Lead at Apture Imaging Industries Co., Ltd.

August 1, 2025 - Present

Led global sales strategy and go-to-market (GTM) across five regions, built dynamic pricing models, optimized distributor incentives, developed global promotion calendars, and managed end-to-end GTM product launches with revenue responsibility for Amaran brand.

Overseas Marketing at Hoymiles Power Electronics Inc.

September 1, 2022 - April 30, 2023

Grew LinkedIn followers by 4,000+ in one month via targeted campaigns; managed global exhibitions; built relationships with PV media; produced multi-lingual marketing assets and 50+ SKUs, supporting global BD and client onboarding.

Product Operations Intern at NetEase (Youdao)

January 1, 2022 - April 30, 2022

Built back-end English reading app content library and co-authored GTM campaigns and product detail pages.

Education

B.A. in English Language & Literature (Minor: Business Administration – Marketing) at Zhejiang University School of Foreign Languages and International Studies

September 1, 2018 - June 1, 2023

BA in English Language & Literature at Zhejiang University, School of Foreign Languages and International Studies

September 1, 2018 - June 1, 2023

BA in English Language & Literature (Minor: Business Admin – Marketing) at Zhejiang University

September 1, 2018 - June 1, 2023