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Hi, I’m James Lin, a Singapore-based digital marketing, marketing communications, and public relations professional with over 15 years of regional and local experience across MNCs, agencies, SMEs, and startups. I thrive on turning data into growth—leading regional digital marketing programs, crafting SEO/SEM, content, and lead-nurturing journeys, and collaborating with cross-functional teams to boost brand visibility and engagement.…Hi, I’m James Lin, a Singapore-based digital marketing, marketing communications, and public relations professional with over 15 years of regional and local experience across MNCs, agencies, SMEs, and startups. I thrive on turning data into growth—leading regional digital marketing programs, crafting SEO/SEM, content, and lead-nurturing journeys, and collaborating with cross-functional teams to boost brand visibility and engagement.

James Lin

Brand Designer, Graphic Designer, Copywriter, +2

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Hi, I’m James Lin, a Singapore-based digital marketing, marketing communications, and public relations professional with over 15 years of regional and local experience across MNCs, agencies, SMEs, and startups. I thrive on turning data into growth—leading regional digital marketing programs, crafting SEO/SEM, content, and lead-nurturing journeys, and collaborating with cross-functional teams to boost brand visibility and engagement.…Hi, I’m James Lin, a Singapore-based digital marketing, marketing communications, and public relations professional with over 15 years of regional and local experience across MNCs, agencies, SMEs, and startups. I thrive on turning data into growth—leading regional digital marketing programs, crafting SEO/SEM, content, and lead-nurturing journeys, and collaborating with cross-functional teams to boost brand visibility and engagement.

Available to hire

Hi, I’m James Lin, a Singapore-based digital marketing, marketing communications, and public relations professional with over 15 years of regional and local experience across MNCs, agencies, SMEs, and startups.

I thrive on turning data into growth—leading regional digital marketing programs, crafting SEO/SEM, content, and lead-nurturing journeys, and collaborating with cross-functional teams to boost brand visibility and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Asia Digital Marketing Manager at Borneo Motors Pte Ltd

February 1, 2022 - Present

Led a cross-functional regional digital marketing team across 8 countries, overseeing analytics, Generative AI content marketing, SEO/SEM, performance marketing, and Salesforce lead nurturing journeys for a stable of OEM brands including Mercedes-Benz, BMW, Jaguar, Land Rover, Dodge-Jeep-Ram, Chevrolet, Changan, Great Wall Motors, Toyota, Lexus, ORA, Suzuki, Mazda, Harley-Davidson. Achieved a 5% increase in organic search impressions and website traffic, with top 100 keyword rankings through SEO optimization. Improved Salesforce lead nurture open rate by 15%, CTOR by 40%, and conversion rate by 5%. Consulted and oversaw the creation of 80+ articles regionally with strong SERP performance.

Regional Senior Online Marketing Executive at BSH Home Appliances Group (Asia Pacific)

April 1, 2016 - February 1, 2022

Developed and executed digital marketing strategies, content, and tools to drive brand awareness and traffic for four kitchen appliance brands (Bosch, Gaggenau, Siemens and NEFF) across 7 countries. Managed a team of 2 junior executives and produced 600+ locally created content pieces (articles, infographics, cooking recipe videos, animated How-to maintenance videos), optimized for SEO and amplified through paid media campaigns. Delivered up to 25% increase in website traffic via content hubs; created buying guide quiz and post-purchase quickstart app as consumer tools; ran successful digital media campaigns.

Public Relations Executive at Qoo10 Singapore (Giosis Pte Ltd)

December 1, 2013 - April 1, 2016

Handled public relations for a leading e-commerce platform, represented the company in press interviews and industry conferences (iMedia Online Retail Summit, eTail Asia). Secured $1 million PR value of media coverage through targeted pitches to lifestyle, technology and business media.

Senior Marketing Communications Executive at Ossia International Limited

April 1, 2013 - December 31, 2013

Led marketing communications for multiple fashion and lifestyle brands (SPRINGFIELD, CAMPER, Baby Phat and TALLY WEiJL), driving PR coverage and coordinating ads and promotions with malls and partners. Achieved a 200% increase in PR coverage and built a strong media contact base.

Fashion Editor at TartanFantasy.com

September 1, 2011 - April 1, 2013

Founded and managed the fashion portal, covering major fashion events such as Audi Fashion Festival and Men’s & Women’s Fashion Weeks by FIDE Productions, and authored fashion-related articles.

Public Relations Executive at Touch Communications

March 1, 2011 - September 1, 2011

Serviced key fashion, beauty, F&B, and lifestyle accounts (Coach, Mondial Jeweler, Penhaligon's, Body Contours, OTTO Ristorante, Din Tai Fung, Peugeot and Times Publishing), handling media relations and ad buys.

Business Development Executive at Fulford Public Relations

July 1, 2009 - March 1, 2011

Monitored industry news and government portals for business opportunities, pitched for accounts, and created publicity campaigns through opinion editorials, industry award submissions and trade releases. Assisted in media relations, press release development, and event coordination for large-scale events (SEA Games 2009, Standard Chartered Singapore Marathon, Fina Arena World Championships 2009, HSBC Women’s Champions 2010, OCBC Cycle Singapore 2010 and Formula Drift Singapore 2010).