I'm a Senior Creative Artworker with over twenty years of experience, currently freelancing remotely from my Southampton home studio. I collaborate with agencies to artfully craft direct mail campaigns, print and digital ads, and exhibition graphics for major brands and charities. I’m a reliable, focused team player who communicates clearly with clients and colleagues to deliver print-ready artwork on time. I bring a wide range of production skills across catalogs, brochures, large-format posters, POS and digital display assets. I enjoy turning complex briefs into simple, efficient templates and guidelines, and I thrive in fast-paced environments where quality and speed matter.

Peter Scranney

I'm a Senior Creative Artworker with over twenty years of experience, currently freelancing remotely from my Southampton home studio. I collaborate with agencies to artfully craft direct mail campaigns, print and digital ads, and exhibition graphics for major brands and charities. I’m a reliable, focused team player who communicates clearly with clients and colleagues to deliver print-ready artwork on time. I bring a wide range of production skills across catalogs, brochures, large-format posters, POS and digital display assets. I enjoy turning complex briefs into simple, efficient templates and guidelines, and I thrive in fast-paced environments where quality and speed matter.

Available to hire

I’m a Senior Creative Artworker with over twenty years of experience, currently freelancing remotely from my Southampton home studio. I collaborate with agencies to artfully craft direct mail campaigns, print and digital ads, and exhibition graphics for major brands and charities. I’m a reliable, focused team player who communicates clearly with clients and colleagues to deliver print-ready artwork on time.

I bring a wide range of production skills across catalogs, brochures, large-format posters, POS and digital display assets. I enjoy turning complex briefs into simple, efficient templates and guidelines, and I thrive in fast-paced environments where quality and speed matter.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Freelance Senior Creative Artworker
September 1, 2023 - Present
Remote collaboration with agencies to artwork multifaceted direct mail campaigns for charities (Dogs Trust, Cats Protection, Crisis) and national press, billboard and digital ads for Castrol, bp pulse, Cummins; principal artworker rolling out print and digital templates for bp pulse's electric recharge stations; created exhibition graphics for Castrol and Cummins.
Senior Creative Artworker at The Graphic Design House (TGDH)
July 1, 2016 - September 1, 2023
Liaised with clients via phone and email, took briefs, created and amended artwork, and output final print-ready data. Worked on Williams & Co.'s 96-page Pricebusters catalogue (3 per year), 120-page Bathroom Collection (3 per year), Hampshire Chamber of Commerce's 64-page Business News magazine (10 per year), and Chichester Cinema's 50-page cinema guide and 100-page festival guide (annual). Also contributed to numerous projects for theatres, schools, and charities, including prospectuses, program guides, ads, direct mail, stationery, and leaflets.
Senior Creative Artworker at Ogilvy & Mather
February 1, 2012 - May 1, 2016
Lead creative artworker for American Express press, out-of-home ads, and internal marketing interactive PDFs (Playbooks). Lead artworker on the 2013 and 2014 Team P&G annual reports. Artworked and creatively artworked print and digital ads and DM for Amex, Unilever, BT, Barclays, IBM, Centrepoint, Dogs Trust, Aberdeen Asset Management, British Airways, Ford, IHG, as well as pitch work. Ensured all artwork followed client guidelines and met output specifications.
Senior Creative Artworker (Freelance) at Various London agencies
July 1, 2010 - February 1, 2012
Working for a variety of London agencies, including Ogilvy & Mather, TBWA /Paling Walters Ltd, Proximity, Inferno, Superdrug, Allen International; artworking and creatively artworking national and international ads, large format posters, DM, POS, design guidelines, interactive PDFs, catalogues, flyers, pitch documents, and retouching and visualizing ideas.
Senior Creative Artworker at Lick Creative
July 1, 2008 - July 1, 2010
Principally on Robert Dyas campaigns; creatively artworking seasonal catalogues (~60pp each), sale flyers (4-16pp), POS and POP materials; window posters, window vinyls, shelf strips, store cards, offer stickers, hanging banners, window wobblers; national press adverts; work for Wickes, Tesco, Blacks, Millets, Sony, Freeview; Full-Size Display Units (FSDUs) and standees for film/retail clients.
Senior Creative Artworker at Complete Integrated
January 1, 2003 - July 1, 2008
Lead creative artworker on Wickes 480pp catalogues. Managed all artworking and artworkers from brief to print. Created and updated page templates, style sheets, and project libraries. Coordinated with creatives and artworkers to ensure consistent treatment across the catalogue and implemented changes. Resolved issues regarding text styles, color, and page layout. Led Homebase tactical work: flyers (2-16pp), Homebase 10% day (8-16pp) flyers, Homebase Big Book (160pp), The Entertainer Christmas catalogue (120pp), Robert Dyas seasonal catalogues (60pp), and various Argos catalogue sections.
Creative Artworker (Freelance)
March 1, 2001 - January 1, 2003
London-based freelance work: artworking adverts, magazines, DM, brochures, catalogues. Clients included Park Human Resources, John Patrick Publishing, Eftta, The Chapel Of Ideas, among others.
Mac Artworker at Datamail Direct Advertising (DDA)
February 1, 1998 - March 1, 2001
Artworking and typesetting adverts for national press, mailers, brochures, CD covers, stationery, taxi sides, and 6/48 sheet posters. Clients included Malaysia Airlines, Emirates Airlines, eXchange, QXL, Teletext, PRS, Choice Hotels, Freeview.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Non-Profit Organization, Other