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I'm Aparna Chopra, founder of All That, a global marketing company I built to help brands connect with their audiences through authentic storytelling, digital strategy, and sustainable relationships. I’ve led branding and social media programs for 25+ brands across varied sectors, focusing on connecting with target demographics and driving meaningful engagement. My approach blends ideation, content creation, and data-driven execution. I partner with photographers, writers, and stakeholders to craft compelling narratives, deliver end-to-end campaigns, and measure performance to optimize reach, engagement, and revenue.…I'm Aparna Chopra, founder of All That, a global marketing company I built to help brands connect with their audiences through authentic storytelling, digital strategy, and sustainable relationships. I’ve led branding and social media programs for 25+ brands across varied sectors, focusing on connecting with target demographics and driving meaningful engagement. My approach blends ideation, content creation, and data-driven execution. I partner with photographers, writers, and stakeholders to craft compelling narratives, deliver end-to-end campaigns, and measure performance to optimize reach, engagement, and revenue.

Aparna Chopra

Social Media Manager, Creative Director, Digital Marketer, +3

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I'm Aparna Chopra, founder of All That, a global marketing company I built to help brands connect with their audiences through authentic storytelling, digital strategy, and sustainable relationships. I’ve led branding and social media programs for 25+ brands across varied sectors, focusing on connecting with target demographics and driving meaningful engagement. My approach blends ideation, content creation, and data-driven execution. I partner with photographers, writers, and stakeholders to craft compelling narratives, deliver end-to-end campaigns, and measure performance to optimize reach, engagement, and revenue.…I'm Aparna Chopra, founder of All That, a global marketing company I built to help brands connect with their audiences through authentic storytelling, digital strategy, and sustainable relationships. I’ve led branding and social media programs for 25+ brands across varied sectors, focusing on connecting with target demographics and driving meaningful engagement. My approach blends ideation, content creation, and data-driven execution. I partner with photographers, writers, and stakeholders to craft compelling narratives, deliver end-to-end campaigns, and measure performance to optimize reach, engagement, and revenue.

Available to hire

I’m Aparna Chopra, founder of All That, a global marketing company I built to help brands connect with their audiences through authentic storytelling, digital strategy, and sustainable relationships. I’ve led branding and social media programs for 25+ brands across varied sectors, focusing on connecting with target demographics and driving meaningful engagement.

My approach blends ideation, content creation, and data-driven execution. I partner with photographers, writers, and stakeholders to craft compelling narratives, deliver end-to-end campaigns, and measure performance to optimize reach, engagement, and revenue.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Brand Manager at Fratelli Wines

January 1, 2018 - January 1, 2019

Led marketing and branding initiatives for India's second-largest wine brand, developing campaigns across digital and traditional channels to enhance brand visibility and consumer engagement.

Social Media Manager & Director at Creative Marketing Studio

January 1, 2019 - January 1, 2023

Formulated and executed social media strategies across platforms (Instagram, Facebook, LinkedIn, Twitter); steered content creation (videos, images, blogs) with photographers and writers; grew brand presence from ~3k to ~35k followers and earned a verified badge on Instagram; designed 360-degree marketing campaigns and content plans to meet branding goals.

Marketing & Communications Manager at Genting Casinos, UK & Resorts World Birmingham

January 1, 2023 - Present

Plan and implement communications strategies; manage email marketing campaigns; develop and monitor 360-degree marketing plans; liaise with photographers, freelancers and stakeholders to ensure timely marketing execution and strong brand reach across channels.

Brand & Marketing Consultant at Genting Casinos, UK & Resorts World Birmingham

January 1, 2023 - Present

Led marketing campaigns, won a Global Start-Up Competition, managed online world record competition with 150 teams across the globe; developed content and campaigns to boost brand reach and audience engagement.

Founder & Digital Marketing Consultant at All That

January 1, 2019 - January 1, 2023

Founded and led All That, a global marketing company; built brand and digital marketing programs for 25+ brands over two years; developed, managed and analyzed social media strategy; ideated and executed end-to-end digital campaigns; collaborated with photographers and writers to produce content; planned and implemented email marketing campaigns; managed client relationships and delivered 360-degree marketing strategies to boost online presence and engagement.