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I am a dynamic, data-driven marketing strategist with 8+ years of cross-market experience spanning India, the UK, and the Middle East. I drive brand awareness, scale strategic partnerships, and manage multi-city campaigns for global tech and lifestyle brands. I thrive on blending analytical insight with creativity to deliver measurable growth and human-centered strategies. I excel at turning data into actionable campaigns, building trust and loyalty across markets, and empowering teams and local artisans to achieve performance goals while sustaining partnerships and supply chains.…I am a dynamic, data-driven marketing strategist with 8+ years of cross-market experience spanning India, the UK, and the Middle East. I drive brand awareness, scale strategic partnerships, and manage multi-city campaigns for global tech and lifestyle brands. I thrive on blending analytical insight with creativity to deliver measurable growth and human-centered strategies. I excel at turning data into actionable campaigns, building trust and loyalty across markets, and empowering teams and local artisans to achieve performance goals while sustaining partnerships and supply chains.

Farah Bandukwalla

Marketing Strategist, Brand Strategist, Marketer, +2

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I am a dynamic, data-driven marketing strategist with 8+ years of cross-market experience spanning India, the UK, and the Middle East. I drive brand awareness, scale strategic partnerships, and manage multi-city campaigns for global tech and lifestyle brands. I thrive on blending analytical insight with creativity to deliver measurable growth and human-centered strategies. I excel at turning data into actionable campaigns, building trust and loyalty across markets, and empowering teams and local artisans to achieve performance goals while sustaining partnerships and supply chains.…I am a dynamic, data-driven marketing strategist with 8+ years of cross-market experience spanning India, the UK, and the Middle East. I drive brand awareness, scale strategic partnerships, and manage multi-city campaigns for global tech and lifestyle brands. I thrive on blending analytical insight with creativity to deliver measurable growth and human-centered strategies. I excel at turning data into actionable campaigns, building trust and loyalty across markets, and empowering teams and local artisans to achieve performance goals while sustaining partnerships and supply chains.

Available to hire

I am a dynamic, data-driven marketing strategist with 8+ years of cross-market experience spanning India, the UK, and the Middle East. I drive brand awareness, scale strategic partnerships, and manage multi-city campaigns for global tech and lifestyle brands. I thrive on blending analytical insight with creativity to deliver measurable growth and human-centered strategies.

I excel at turning data into actionable campaigns, building trust and loyalty across markets, and empowering teams and local artisans to achieve performance goals while sustaining partnerships and supply chains.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Work Experience

Founder at The B.Brave Company

October 1, 2023 - Present

Partnering with early-stage, women-led fashion and lifestyle brands to develop sustainable, data-led growth strategies. Spearheaded marketing projects for clients like Nouria Official, Juhi Bengani, Lunaya Jewellery, and Namara Swim. Focused on market research, trend forecasting, and positioning to drive ROI while empowering local artisan supply chains. Notable clients: Upekkha, Saundh, and IAS Immigration.

Marketing Manager at Wahed

October 1, 2022 - June 1, 2023

Branded and launched The Muslim Money Guys Podcast (5M+ views in 3 months), driving global brand awareness from 4.5% → 30%. Led the first Wahed physical branch launch at Baker Street with Khabib Nurmagomedov. Built cross-functional marketing strategies across PR, digital ads, influencer relations, and product in 4 countries. Improved click-through rates on product emailers from 45% → 65% within one quarter through optimized comms strategy. Represented Wahed as keynote speaker at Saverah Women in Business 2023.

Senior Marketing Executive at Muzz (formerly muzmatch)

October 1, 2021 - May 1, 2022

Directed campaigns for an app with 6M+ users across 190 countries. Ramadan CSR campaign raising $314,000 for healthcare initiatives in Palestine. Doubled OKRs for key markets within the first quarter through targeted influencer collaborations. Oversaw creative content pipelines and global media coverage including BBC and The Independent.

Marketing & Business Development Executive at Cloudstream

August 1, 2020 - October 1, 2021

Designed cross-selling and lead generation strategy across five service silos (IT, MSP, Data, Digital, Telephony). Launched LinkedIn campaigns driving a 5% increase in followers and stronger B2B visibility. Built and implemented a CRM to streamline sales, marketing, and client engagement data.

Digital Marketing Executive at Nykaa

July 1, 2017 - December 1, 2017

Led national retail digital marketing strategy across 40+ stores. Curated influencer collaborations and campaigns that grew Instagram following to 400K. Conceptualised creative assets for Nykaa Femina Beauty Awards 2018 and brand launches (e.g. Wet n Wild India).

Business Analyst at BIP

September 1, 2018 - June 1, 2019

Produced IT KPI dashboards for Vodafone UK across 20 countries and 150+ KPIs. Coordinated with 30+ international stakeholders and secured a £40,000 project extension through data-driven proposals.