I'm Laura Memmola, a Senior UX/UI designer and digital consultant with extensive experience shaping user-centered experiences for leading brands in fashion, retail, travel, and manufacturing. I partner with product teams across discovery, research, prototyping and delivery to create interfaces that are intuitive and impactful. I value inclusive design, data-driven decision making, and exploring AI-enabled workflows to boost productivity and engagement. When I'm not designing, I mentor teams, explore new tools, and help organizations translate vision into measurable results.…

Laura Memmola

I'm Laura Memmola, a Senior UX/UI designer and digital consultant with extensive experience shaping user-centered experiences for leading brands in fashion, retail, travel, and manufacturing. I partner with product teams across discovery, research, prototyping and delivery to create interfaces that are intuitive and impactful. I value inclusive design, data-driven decision making, and exploring AI-enabled workflows to boost productivity and engagement. When I'm not designing, I mentor teams, explore new tools, and help organizations translate vision into measurable results.…

Available to hire

I’m Laura Memmola, a Senior UX/UI designer and digital consultant with extensive experience shaping user-centered experiences for leading brands in fashion, retail, travel, and manufacturing. I partner with product teams across discovery, research, prototyping and delivery to create interfaces that are intuitive and impactful.

I value inclusive design, data-driven decision making, and exploring AI-enabled workflows to boost productivity and engagement. When I’m not designing, I mentor teams, explore new tools, and help organizations translate vision into measurable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Senior UX/UI Designer at Tangity, part of NTT Italia
March 1, 2021 - November 1, 2025
Remote UX/UI design for Esselunga, UniCoop, Caddy’s, Costa Crociere, Illy Caffè; collaborated with cross-functional teams.
Senior UX/UI Designer at Avangarde Consulting Group
March 1, 2021 - November 1, 2025
Remote engagement for major clients including Castelli, Karpos, Sportful, Manifatture Valcismon, Vespa, Piaggio, Kore, Wizzy, Leroy Merlin; led UX/UI design projects from research to prototyping and delivery.
Freelancer / UX & Digital Consultant at Freelancer (Independent)
February 1, 2020 - Present
Independent UX & digital consultant delivering UX/UI design, content strategy and digital campaigns for diverse clients (Moca, Electrolux, Keywoop, Sarah Gret her, Wakeshop, CO2 Must Go, Makedomarket).
Freelance UX Designer at Freelancer (Italy)
February 1, 2020 - Present
Independent projects for Moca, Electrolux, Keywoop, Sarah Gret her, Wakeshop, Co2Must Go, Makedomarket; focusing on UX research, IA, and interface design.
UX Designer at GreatPixel
January 1, 2018 - December 1, 2020
UX design for a range of clients including Fast Web, Il Sole 24 Ore, Soulgreen, Gamba Bruno, Esselunga, Fattoria Scaldasole, Hera Workshop. Contributed to product design and visual storytelling across web and digital media.
UX & Digital Consultant at GreatPixel
January 1, 2018 - December 1, 2020
Delivered UX and digital consultancy for web and product design across clients such as Fast Web, Il Sole 24 Ore, Soulgreen, Gamba Bruno, Esselunga, Fattoria Scaldasole, Hera Workshop.
Product Owner / UX Writer / Content Strategist at GreatPixel
June 1, 2017 - December 1, 2017
Milan-based projects with clients including Trovamoda, Il Sole 24 Ore, P&P Investigation, Inside Investigation; shaped product strategy and UX writing.

Education

Laurea in Modern Literature at Università degli studi di Lecce
January 1, 2009 - January 1, 2012
Italian Modern Literature Degree at Università di Lecce
January 1, 2009 - January 1, 2012
Master in Marketing & Communications at Accademia Di Comunicazione
January 1, 2016 - January 1, 2017
Inclusive Design - Progettazione inclusiva e sostenibile at NTT Data
January 11, 2030 - March 4, 2026
Google Analytics Certification at Certification / Google
January 11, 2030 - March 4, 2026
ECDL at Certification
January 11, 2030 - March 4, 2026

Qualifications

Google Analytics Certification
January 11, 2030 - January 7, 2026
ECDL
January 11, 2030 - January 7, 2026
Google Made In Italy certifications
January 11, 2030 - January 7, 2026
UX Mentor (Greenpeace Redi School)
January 11, 2030 - January 7, 2026
Inclusive Design - Progettazione inclusiva e sostenibile (NTT Data)
January 11, 2030 - January 7, 2026
Inclusive Design - Progettazione inclusiva e sostenibile
January 11, 2030 - March 4, 2026
Google Analytics Certification
January 11, 2030 - March 4, 2026
ECDL
January 11, 2030 - March 4, 2026

Industry Experience

Software & Internet, Media & Entertainment, Retail, Manufacturing, Consumer Goods, Education, Travel & Hospitality, Professional Services, Other