Managed social media content and calendars across Instagram, Facebook, LinkedIn, and YouTube, ensuring timely, on-brand delivery aligned with organizational goals. Analyzed performance to increase Instagram impressions by 85% and reach by 19%, and improved HubSpot email performance (+30% open rate, +5% CTR) through audience segmentation and A/B-tested newsletters. Scripted, shot, and edited 10 short-form videos with 7,000+ views and an 85% average watch time. Served as the primary liaison between internal marketing and program teams to align feedback, approvals, and timelines. Monitored brand sentiment with Meltwater to surface trends and delivered KPI reports to refine messaging. Created 5 interactive learning modules with custom graphics and downloadable PDFs using AI-assisted research.

Social Media Intern at Twist Gallery

June 1, 2024 - August 1, 2024

Managed Instagram, TikTok, and Facebook content aligned with exhibition themes and brand identity. Shot, edited, and published 15+ Reels and short-form videos, generating 42,000+ total views and significantly boosting audience engagement, reach, and organic discovery. Wrote scripts and creative briefs for UGC-style video content. Conducted keyword research and competitive analysis to improve SEO and enhance the discoverability of gallery pages and content. Wrote, edited, and published blog content (exhibitions, artist spotlights, events), strengthening organic visibility and audience engagement. Engaged daily with followers and supported in-gallery promotions to drive brand visibility and community participation.

Social Media and Content Analyst at Templatolio Technologies 360° Marketing

June 1, 2022 - January 1, 2024

Managed digital and social strategy for hospitality clients (Radisson Blu Hotels, Ramada Hotels, Centra Inn Doha), increasing interactions by 22% and contributing to a 15–25% lift in brand awareness and online inquiries. Led the social media execution for a co-branded launch between Signum Hotels and 360Stays, achieving a higher engagement rate than prior campaigns. Developed monthly content calendars and campaign concepts aligned with brand goals; coordinated with clients and design teams to deliver visuals with timely approvals. Managed multiple client accounts and improved workflow through structured project coordination. Wrote SEO-optimized blog content targeting hotel keywords, boosting organic search traffic by 12–17%.