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I'm a CMS & Digital Marketing Leader with extensive experience managing enterprise websites, leading digital transformations, and delivering complex web projects on time and under budget. I've led full CMS platform selections, content migrations, SEO optimization, accessibility compliance, and governance across large organizations, including major banking sites. I enjoy building scalable systems, developing efficient workflows, and collaborating with cross-functional teams to drive measurable results.…I'm a CMS & Digital Marketing Leader with extensive experience managing enterprise websites, leading digital transformations, and delivering complex web projects on time and under budget. I've led full CMS platform selections, content migrations, SEO optimization, accessibility compliance, and governance across large organizations, including major banking sites. I enjoy building scalable systems, developing efficient workflows, and collaborating with cross-functional teams to drive measurable results.

William Sorrentino

Web Developer, Front-End Developer, Back-End Developer, +2

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I'm a CMS & Digital Marketing Leader with extensive experience managing enterprise websites, leading digital transformations, and delivering complex web projects on time and under budget. I've led full CMS platform selections, content migrations, SEO optimization, accessibility compliance, and governance across large organizations, including major banking sites. I enjoy building scalable systems, developing efficient workflows, and collaborating with cross-functional teams to drive measurable results.…I'm a CMS & Digital Marketing Leader with extensive experience managing enterprise websites, leading digital transformations, and delivering complex web projects on time and under budget. I've led full CMS platform selections, content migrations, SEO optimization, accessibility compliance, and governance across large organizations, including major banking sites. I enjoy building scalable systems, developing efficient workflows, and collaborating with cross-functional teams to drive measurable results.

Available to hire

I’m a CMS & Digital Marketing Leader with extensive experience managing enterprise websites, leading digital transformations, and delivering complex web projects on time and under budget.

I’ve led full CMS platform selections, content migrations, SEO optimization, accessibility compliance, and governance across large organizations, including major banking sites. I enjoy building scalable systems, developing efficient workflows, and collaborating with cross-functional teams to drive measurable results.

Skills

SEO

WordPress

JavaScript

Experience Level

SEO

Expert

WordPress

Expert

JavaScript

Expert

Language

English

Fluent

Work Experience

CMS Technical Content Lead & Digital Marketing at Affinity Federal Credit Union

April 1, 2021 - Present

Lead CMS operations and digital content governance for a $25B financial institution. Technical lead for full corporate website rebuild including CMS platform selection. Managed vendor implementation, content migration, and enterprise rollout. Sole authority for website publishing, SEO governance, ADA/WCAG compliance, and accuracy. Built landing pages using HTML/CSS/JS & Bootstrap. Created SOPs and improved marketing workflows.

CMS Content Manager / Developer at Investors Bank

August 1, 2017 - March 1, 2021

Sole CMS manager for entire institution. Technical lead for first online banking website generating $300M+ in deposits. Designed, built, optimized, and maintained public-facing websites. Managed vendors, analytics, SEO, and regulatory compliance.

CMS Manager / Developer at GenPsych Health Services

October 1, 2016 - August 1, 2017

Managed full digital presence for multi-location mental health provider. Built and maintained multiple websites. Led SEO, analytics, content creation, and digital campaigns.

Digital Marketing & Business Development at Exigent Digital

October 1, 2014 - October 1, 2017

Consulted clients on digital strategy and website development. Designed and coded websites. Managed SEO, content calendars, and client branding.