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I am a bilingual marketer with 5+ years of experience designing end-to-end marketing strategies across D2C, B2C, and B2B business models. I’ve built HubSpot as a core business platform—from implementation and system architecture to lifecycle execution—supporting lead generation, nurturing, conversion, and ongoing customer engagement. I enjoy balancing strategic planning with hands-on execution and collaborating across marketing, sales, product, and customer support to align touchpoints and drive measurable results.…I am a bilingual marketer with 5+ years of experience designing end-to-end marketing strategies across D2C, B2C, and B2B business models. I’ve built HubSpot as a core business platform—from implementation and system architecture to lifecycle execution—supporting lead generation, nurturing, conversion, and ongoing customer engagement. I enjoy balancing strategic planning with hands-on execution and collaborating across marketing, sales, product, and customer support to align touchpoints and drive measurable results.

Yuya Hori

Product Marketer, Marketing Strategist, Growth Marketer, +2

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I am a bilingual marketer with 5+ years of experience designing end-to-end marketing strategies across D2C, B2C, and B2B business models. I’ve built HubSpot as a core business platform—from implementation and system architecture to lifecycle execution—supporting lead generation, nurturing, conversion, and ongoing customer engagement. I enjoy balancing strategic planning with hands-on execution and collaborating across marketing, sales, product, and customer support to align touchpoints and drive measurable results.…I am a bilingual marketer with 5+ years of experience designing end-to-end marketing strategies across D2C, B2C, and B2B business models. I’ve built HubSpot as a core business platform—from implementation and system architecture to lifecycle execution—supporting lead generation, nurturing, conversion, and ongoing customer engagement. I enjoy balancing strategic planning with hands-on execution and collaborating across marketing, sales, product, and customer support to align touchpoints and drive measurable results.

Available to hire

I am a bilingual marketer with 5+ years of experience designing end-to-end marketing strategies across D2C, B2C, and B2B business models. I’ve built HubSpot as a core business platform—from implementation and system architecture to lifecycle execution—supporting lead generation, nurturing, conversion, and ongoing customer engagement. I enjoy balancing strategic planning with hands-on execution and collaborating across marketing, sales, product, and customer support to align touchpoints and drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Japanese

Fluent

Work Experience

Sales & Marketing Lead at World Matcha Inc. USA

February 1, 2025 - Present

Owned end-to-end marketing strategy for B2B and D2C growth, including acquisition, conversion, retention and repeat purchases. Designed CRM and marketing processes to support customer journeys, from first purchase to ongoing engagement. Leveraged behavioral data to optimize messaging and channel mix, and connected offline experiences with CRM-driven follow-ups. Collaborated with sales, operations and support to align touchpoints and internal workflows, and delivered insights to leadership to inform strategic decisions.

Marketing Specialist / Consultant at Gaxi, Inc. Japan

September 1, 2023 - Present

Led the introduction of HubSpot as the core CRM and marketing automation platform, from initial implementation to system architecture. Designed HubSpot to support the full customer lifecycle, including lead acquisition, nurturing and ongoing communication. Built CRM structures aligned with B2C and B2B needs, implemented lifecycle-based automation, and created dashboards to monitor lead quality, funnel health and CRM utilization. Established usage standards, documentation, and reporting frameworks to drive adoption and operational efficiency.

Product Marketer / Marketing Leader at iRidge, Inc. Japan

April 1, 2021 - August 31, 2023

Led HubSpot implementation for marketing and customer engagement of B2B products. Designed CRM and automation structures to manage the full funnel, and integrated HubSpot into go-to-market and product marketing strategies. Partnered with sales, support, and product teams to ensure cross-functional workflows and effective customer communication. Used campaign and lifecycle data to continuously optimize marketing execution and customer experience.

Data Analyst at Intercontinental Exchange, Inc. Australia

September 1, 2019 - June 30, 2020

Analyzed large-scale market and corporate action datasets during critical reporting cycles. Identified data quality issues and collaborated with product and data teams to improve reliability. Maintained reporting frameworks supporting accurate, data-driven decision-making, building a foundation in data integrity, analytics, and cross-team collaboration.

Area Manager / Supervisor at GSS Quick Garage India Pvt. Ltd. India

July 1, 2016 - August 31, 2019

Managed multi-location operations and marketing initiatives, achieving 100–130% profit growth. Built operational workflows, training programs, and performance tracking systems. Led and developed teams in an international business environment.