Available to hire
I’m Ben Clarke, a Brand Identity Designer with more than 22 years of experience across agency and client-side environments. I thrive on strong visual discipline, refined colour palettes, elegant typography and carefully art-directed imagery to translate strategy into distinctive brand systems and engaging customer experiences. I am passionate about how strong branding creates emotional connection, builds trust and establishes long-term brand value. The opportunity to help create a premium activewear brand from the ground up is particularly exciting.
I would welcome a conversation about how my experience could contribute to building a distinctive and enduring fashion brand and how I can help steer brand identity from concept through to consistent execution across touchpoints.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Language
English
Fluent
Work Experience
Brand Design Lead at nbn® Australia
August 1, 2014 - December 1, 2023Led brand design initiatives, refined and refreshed identity assets, ensured consistency across digital touchpoints, and supported brand transitions during scale-up.
Senior Art Director / Senior Designer at Green Hat
January 1, 2022 - August 1, 2023Creative lead on brand and digital design projects, delivering on-brand assets and guiding visual direction.
Senior Art Director at MYOB
March 1, 2016 - February 1, 2019Senior Art Director overseeing brand and digital design across ANZ, collaborating with marketing and product teams.
Art Director at CHE Proximity
June 1, 2013 - September 1, 2014Art direction for campaigns and brand projects, ensuring quality creative output.
Art Director at Smart Advertising Agency
September 1, 2010 - June 1, 2013Lead art direction for multiple client campaigns and branding initiatives.
Art Director at DraftFCB
January 1, 2005 - December 1, 2009Art direction and design for advertising campaigns, print and digital assets.
Senior Designer at Publicis Mojo Partners NZ
January 1, 2003 - June 1, 2004Senior designer contributing to brand and advertising campaigns.
Senior Designer at Saatchi & Saatchi NZ
July 1, 2003 - December 1, 2004Senior designer involved in brand and campaign design.
Designer at Generator Advertising
January 1, 2000 - December 1, 2001Designer contributing to campaigns and brand materials.
Brand Design Lead at nbn® Australia
December 1, 2023 - December 1, 2025Led the launch of the new brand identity, defining design standards at scale, establishing QA frameworks, and ensuring outputs met brand, accessibility, and usability requirements across high-volume channels.
Senior Art Director / Senior Designer at Green Hat
August 1, 2014 - December 1, 2023Led design output and brand work across campaigns, helping to establish and evolve design systems and brand identity.
Senior Art Director at MYOB
January 1, 2022 - August 1, 2023Directed creative direction and brand identity efforts, overseeing high-volume outputs.
Art Director at CHE Proximity
March 1, 2016 - February 1, 2019Led cross-channel campaigns and contributed to brand and product initiatives, upholding design standards.
Art Director at Smart Advertising Agency
June 1, 2013 - September 1, 2014Directed creative for client campaigns, ensuring high-quality design outputs.
Art Director at DraftFCB
September 1, 2010 - June 1, 2013Led art direction on key client projects and collaborated across creative teams.
Senior Designer at Saatchi & Saatchi NZ
January 1, 2005 - December 1, 2009Supported senior creative teams on campaigns, contributing to concept development and execution.
Designer at Generator Advertising
June 1, 2004 - December 1, 2004Designer role contributing to visual campaigns and brand collateral.
Senior Designer at Publicis Mojo Partners NZ
January 1, 2000 - January 1, 2003Senior designer supporting multi-channel campaigns and brand initiatives.
Art Director at DraftFCB
January 1, 2003 - June 1, 2004Art direction for key accounts, leading visual storytelling and production.
Brand Design Lead at nbn® Australia (Green Hat)
December 1, 2020 - August 1, 2023Brand design leadership and end-to-end brand system development for nbn clients, overseeing visual direction and cross-channel consistency.
Brand Design Lead at nbn® Australia (Green Hat)
December 1, 2023 - December 1, 2025Continued brand design leadership and evolution of brand systems and campaigns.
Senior Designer at DraftFCB Melbourne
January 1, 2005 - December 1, 2009Senior Designer / Art Director, led multi-channel campaigns and delivered scalable creative across channels.
Senior Designer at Saatchi & Saatchi NZ
January 1, 2001 - June 1, 2004Senior Designer, contributed to brand campaigns and design systems for New Zealand clients.
Senior Designer at Publicis Mojo Partners NZ
June 1, 2004 - December 1, 2004Senior Designer, delivered design solutions for NZ client campaigns.
Senior Designer at DDB Melbourne
December 1, 2009 - August 1, 2010Senior Designer supporting brand transformations and integrated campaigns.
Senior Designer / Art Director at Smart Advertising Agency
September 1, 2010 - June 1, 2013Art-directed branding work and design leadership across campaigns and clients.
Senior Art Director at MYOB Australia
March 1, 2016 - June 1, 2019Led brand system development and creative leadership for MYOB across campaigns.
Education
Bachelor of Graphic Design at Auckland University of Technology
January 11, 2030 - January 8, 2026Bachelor of Graphic Design at Auckland University of Technology
January 11, 2030 - January 9, 2026Bachelor of Graphic Design at Auckland University of Technology
January 11, 2030 - May 31, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
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