Curated and executed targeted marketing campaigns for EU events using email marketing and automation tools (HubSpot, Mailchimp, SendGrid); conducted market research to identify industry trends and tailored messaging for segmented target audiences, enhancing engagement and conversions; utilized HTML skills to design and customize email layouts with responsive, visually appealing formats; monitored and analyzed campaign performance through Google Analytics, implementing optimization strategies to improve email conversion rates; collaborated with graphic designers to refine email and marketing collateral; designed and maintained WordPress landing pages; achieved distribution of over 40 promotional campaigns weekly across multiple verticals and functions, driving consistent engagement and results.

Senior Community Executive (Events) at WMEDIA

Tech community builder actively reaching out to Cloud & DC/IT professionals to establish meaningful relationships at WMEDIA events; experienced Conference Producer to design event agendas, execution and oversee end-to-end event flow; designed digital marketing campaigns to boost event awareness and attendance via social media and email; responsible for speaker acquisition (C-suite executives) and creating opportunities for them to showcase their knowledge; sourced relevant local associations or media partners across APAC for partnerships; familiar with GoToWebinar and Zoom; achieved success in securing more than 50 tech leaders across SEA and North Asia for a 3-day digital conference.

Recruitment Specialist at Asia Recruitment Agency

Liaised with local or Japanese junior to senior-level candidates across industries such as engineering, logistics, warehousing, automation, etc.; executed talent attraction plans and recruitment processes using different job portals (JobStreet, Jobstore, LinkedIn, Facebook and others); conducted phone interviews with qualified candidates and arranged subsequent interviews with clients; achieved daily KPI by sending qualified profiles to clients and learned how to work with experienced managerial candidates.

Business Relationship Executive at Global E2C

Responsible for expanding the business to Singapore, Indonesia, Australia, Hong Kong and Taiwan markets by promoting training programs; learned how to organise a training class, including pre-planning, on-site and post-event processes; explored and learned additional security-centric knowledge (e.g., anti-terrorism, IED disposal, cybersecurity) among others; achieved the execution and oversight of 3 physical classes in Singapore and Malaysia.