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Results-driven PR practitioner and influencer marketing expert with over 6 years of agency experience, fueled by a deep passion for social media, content ideation, and the ever-evolving world of influencer management. Recognised for determination, dedication, and quick-thinking, with a consistently positive attitude that thrives in tackling any challenge. Seeking an opportunity to leverage my skills in a dynamic and innovative environment.…Results-driven PR practitioner and influencer marketing expert with over 6 years of agency experience, fueled by a deep passion for social media, content ideation, and the ever-evolving world of influencer management. Recognised for determination, dedication, and quick-thinking, with a consistently positive attitude that thrives in tackling any challenge. Seeking an opportunity to leverage my skills in a dynamic and innovative environment.

Sonia Selvakumar

Influencer Marketing Manager, Brand Strategist, Marketing Strategist, +2

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Results-driven PR practitioner and influencer marketing expert with over 6 years of agency experience, fueled by a deep passion for social media, content ideation, and the ever-evolving world of influencer management. Recognised for determination, dedication, and quick-thinking, with a consistently positive attitude that thrives in tackling any challenge. Seeking an opportunity to leverage my skills in a dynamic and innovative environment.…Results-driven PR practitioner and influencer marketing expert with over 6 years of agency experience, fueled by a deep passion for social media, content ideation, and the ever-evolving world of influencer management. Recognised for determination, dedication, and quick-thinking, with a consistently positive attitude that thrives in tackling any challenge. Seeking an opportunity to leverage my skills in a dynamic and innovative environment.

Available to hire

Results-driven PR practitioner and influencer marketing expert with over 6 years of agency experience, fueled by a deep passion for social media, content ideation, and the ever-evolving world of influencer management. Recognised for determination, dedication, and quick-thinking, with a consistently positive attitude that thrives in tackling any challenge. Seeking an opportunity to leverage my skills in a dynamic
and innovative environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Intermediate

Work Experience

Social Media Manager at Isobar-Dentsu Malaysia

February 1, 2021 - June 1, 2022

Talent Management and Social Media Management; planned and executed social media campaigns; created engaging content; managed influencer partnerships; collaborated with clients and internal teams.

Account Executive at Forward Agency

July 2, 2024 - April 20, 2025

Led integrated influencer marketing campaigns from strategy to execution; liaised with clients, influencers, talent agencies, and media; planned events; optimized ROI; built comprehensive brand strategies.

Senior Marketing Communications at REISE Digital

March 1, 2023 - April 1, 2025

Lead PR and influencer marketing initiatives; plan and execute integrated campaigns; create briefs for influencers; analyze influencer profiles; manage campaigns and client relationships; build brand strategies and creative campaigns.

Senior Account Executive at Will Be Kind

April 1, 2025 - Present

Create and deliver compelling business proposals for brands and clients; write persuasive copy for collateral, social media, and proposals; manage influencer campaigns; prepare detailed briefs for influencers; coordinate with clients and internal teams to execute campaigns.