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I'm Milena, a strategic digital marketing and communications leader with over 10 years of experience driving transformation for global brands. I've led cross-functional teams and worked with senior stakeholders at organizations such as Unilever, Philips, and Calvin Klein to deliver high-impact corporate and digital strategies. I bring a future-focused mindset and a proven ability to elevate brand, engagement and business growth, thriving in fast-paced, international environments and mentoring junior teammates along the way.…I'm Milena, a strategic digital marketing and communications leader with over 10 years of experience driving transformation for global brands. I've led cross-functional teams and worked with senior stakeholders at organizations such as Unilever, Philips, and Calvin Klein to deliver high-impact corporate and digital strategies. I bring a future-focused mindset and a proven ability to elevate brand, engagement and business growth, thriving in fast-paced, international environments and mentoring junior teammates along the way.

Milena Alexova

Digital Marketer, Marketing Strategist, Growth Marketer, +3

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I'm Milena, a strategic digital marketing and communications leader with over 10 years of experience driving transformation for global brands. I've led cross-functional teams and worked with senior stakeholders at organizations such as Unilever, Philips, and Calvin Klein to deliver high-impact corporate and digital strategies. I bring a future-focused mindset and a proven ability to elevate brand, engagement and business growth, thriving in fast-paced, international environments and mentoring junior teammates along the way.…I'm Milena, a strategic digital marketing and communications leader with over 10 years of experience driving transformation for global brands. I've led cross-functional teams and worked with senior stakeholders at organizations such as Unilever, Philips, and Calvin Klein to deliver high-impact corporate and digital strategies. I bring a future-focused mindset and a proven ability to elevate brand, engagement and business growth, thriving in fast-paced, international environments and mentoring junior teammates along the way.

Available to hire

I’m Milena, a strategic digital marketing and communications leader with over 10 years of experience driving transformation for global brands. I’ve led cross-functional teams and worked with senior stakeholders at organizations such as Unilever, Philips, and Calvin Klein to deliver high-impact corporate and digital strategies.

I bring a future-focused mindset and a proven ability to elevate brand, engagement and business growth, thriving in fast-paced, international environments and mentoring junior teammates along the way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Bulgarian

Fluent

Dutch

Advanced

Work Experience

Digital & Content Communications Manager at The Magnum Ice Cream Company / Unilever

February 1, 2025 - Present

Led the corporate website and social media channels through the transition of The Magnum Ice Cream Company from Unilever to an independent publicly listed company. Defined and implemented a future-proof digital & social media strategy, leveraging automation tools and distribution platforms to shape Ice Cream’s global online presence, positioning, engagement and reputation. Established Ice Cream’s standalone digital presence, contributing to a significant rise in online engagement. Served as a trusted advisor to senior executives, prepared for external digital engagement benefits, and anchored a growth-oriented online leadership stance. Mentored junior team members and partnered with global agencies to scale digital and content initiatives.

Digital Marketing & E-Commerce Business Partner at Philips Health Systems

October 1, 2022 - June 1, 2024

Increased digital strategy adoption by 34% across the GT organization, acting as the single point of contact for D2B topics and digital approach, leading to more cohesive and effective digital marketing efforts. Enhanced content and channel strategy alignment, contributing to a 29% rise in content engagement rates. Directed a comprehensive SEO strategy overhaul, documentation and training initiatives that improved search rankings for key B2B terms by 19%. Led e-commerce activities and prioritized new demands, and guided the development of the online marketing strategy for web, e-commerce and activation, collaborating with businesses on content, channel strategy, activation and performance management for D2B digital marketing & e-commerce.

Digital Marketing Manager at Xara

July 1, 2018 - November 1, 2018

Led the SEO and content strategy overhaul, driving organic growth and elevating keyword rankings for high-value terms.

Interim SEO & SEA Lead at Bloomon

February 1, 2018 - July 1, 2018

Delivered interim SEO & SEA leadership, optimizing campaigns and driving improvements in organic visibility and paid performance.

Head of SEO at The Ads Box

February 1, 2018 - July 1, 2018

Led SEO strategy for multiple clients with a focus on growing organic visibility and supporting paid media efforts. Implemented data-driven optimization and content initiatives to drive measurable improvements in performance.

Consulting & Interim Digital Leadership at Milena’s Marketing

September 1, 2017 - September 1, 2022

Partnered with scale-ups and established brands on high-impact digital marketing projects, focusing on SEO, paid media and growth strategies across B2B and B2C sectors.

Consulting & Interim Digital Leadership at Milena's Marketing

September 1, 2017 - September 1, 2022

Partnered with scale-ups and established brands on high-impact digital marketing projects, focusing on SEO, paid media and growth strategies across B2B and B2C sectors. Led SEO & content strategy overhauls, increased organic traffic, and improved keyword rankings. Built and mentored junior team members and established relationships with agencies to support global campaigns.

Digital Marketing Manager at Brooklyn Ventures (Talk360, IRMSystems)

July 1, 2017 - January 31, 2018

Developed and executed digital marketing strategies, driving user acquisition by 40% and reducing churn through targeted campaigns.

Digital Marketing Manager at Brooklyn Ventures (Talk 360, IRMSystems)

July 1, 2017 - January 1, 2018

Managed multi-channel digital marketing initiatives for Talk 360 across Leusden and Delft, driving growth and improving campaign performance.

Digital Content Producer at Vision Industry Software / Wolters Kluwer

April 1, 2016 - July 1, 2017

Produced digital content and executed campaigns to support product awareness and demand generation for Wolters Kluwer’s Vision Industry Software in The Hague.

SEO Specialist at Calvin Klein

February 1, 2016 - January 31, 2017

Ran SEO optimizations on product pages, improving organic visibility and click-through rates by 14% and contributing to higher rankings for seasonal product keywords.

Digital Marketer at Vision Industry Software / Wolters Kluwer

September 1, 2015 - March 1, 2016

Implemented digital marketing programs to drive product demand and lead generation, collaborating on content and channel strategies across The Hague.