Hello, I’m a Senior Product Designer with 15 years of experience creating end-to-end digital products, especially in fintech, gaming, SaaS, and global app distribution platforms. Over the years, I’ve deepened my expertise in UX, UI, design systems, product strategy, and motion design — always with a strong focus on usability, clarity, and consistency. I enjoy working closely with engineering, product, and business teams to turn ideas into simple and intuitive experiences. I’ve designed complex interfaces and flows for both end users and B2B platforms, always aiming to improve conversion, reduce friction, and create journeys that genuinely make sense. I believe in scalable solutions, purposeful design, and keeping the user at the center of every decision.

Luis Guilherme

Hello, I’m a Senior Product Designer with 15 years of experience creating end-to-end digital products, especially in fintech, gaming, SaaS, and global app distribution platforms. Over the years, I’ve deepened my expertise in UX, UI, design systems, product strategy, and motion design — always with a strong focus on usability, clarity, and consistency. I enjoy working closely with engineering, product, and business teams to turn ideas into simple and intuitive experiences. I’ve designed complex interfaces and flows for both end users and B2B platforms, always aiming to improve conversion, reduce friction, and create journeys that genuinely make sense. I believe in scalable solutions, purposeful design, and keeping the user at the center of every decision.

Available to hire

Hello, I’m a Senior Product Designer with 15 years of experience creating end-to-end digital products, especially in fintech, gaming, SaaS, and global app distribution platforms. Over the years, I’ve deepened my expertise in UX, UI, design systems, product strategy, and motion design — always with a strong focus on usability, clarity, and consistency.

I enjoy working closely with engineering, product, and business teams to turn ideas into simple and intuitive experiences. I’ve designed complex interfaces and flows for both end users and B2B platforms, always aiming to improve conversion, reduce friction, and create journeys that genuinely make sense. I believe in scalable solutions, purposeful design, and keeping the user at the center of every decision.

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Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Advanced

Work Experience

Senior Product Designer at Aptoide Connect
January 1, 2012 - December 31, 2024
Responsible for the full rebranding of the product (formerly Catapult) and for the design of the developer and partner consoles. Led the creation of analytics features for games, event and promotion systems, and the design and documentation of distribution-control features used to manage game releases across app stores worldwide.
Lead Designer at AppCoins Wallet
January 1, 2017 - December 31, 2025
Lead designer responsible for creating the App Coins cryptocurrency brand, a digital currency used for in-game purchases. Developed the project's visual identity and designed the Android app, including payment flows, top-up journeys, and gamification systems tailored for gamers.
Sole Designer at Aptoide
January 1, 2014 - January 1, 2017
Onsite designer responsible for the creation of the Android app and the web version of the Aptoide App Store.
Web Designer at Digital Works
January 1, 2011 - January 1, 2013
Web designer onsite in Évora.

Education

Degree in Communication Design at ESTG Portalegre
September 9, 2006 - January 8, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Professional Services, Computers & Electronics