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Hi, I’m Kayla Parsons, a marketing and operations manager with over a decade of experience helping brands grow. I enjoy turning creative concepts into cohesive brand experiences, streamlining workflows, and driving measurable results across digital and offline channels. From consumer packaging to trade show logistics, I've led cross-functional teams, partnered with executives to shape strategy, and built scalable programs that align with business goals. I'm passionate about blending creativity with efficient operations to deliver strong brand identities and improved performance for diverse industries.…Hi, I’m Kayla Parsons, a marketing and operations manager with over a decade of experience helping brands grow. I enjoy turning creative concepts into cohesive brand experiences, streamlining workflows, and driving measurable results across digital and offline channels. From consumer packaging to trade show logistics, I've led cross-functional teams, partnered with executives to shape strategy, and built scalable programs that align with business goals. I'm passionate about blending creativity with efficient operations to deliver strong brand identities and improved performance for diverse industries.

Kayla Parsons

PRO

Brand Designer, Content Creator, Social Media Manager, +6

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Hi, I’m Kayla Parsons, a marketing and operations manager with over a decade of experience helping brands grow. I enjoy turning creative concepts into cohesive brand experiences, streamlining workflows, and driving measurable results across digital and offline channels. From consumer packaging to trade show logistics, I've led cross-functional teams, partnered with executives to shape strategy, and built scalable programs that align with business goals. I'm passionate about blending creativity with efficient operations to deliver strong brand identities and improved performance for diverse industries.…Hi, I’m Kayla Parsons, a marketing and operations manager with over a decade of experience helping brands grow. I enjoy turning creative concepts into cohesive brand experiences, streamlining workflows, and driving measurable results across digital and offline channels. From consumer packaging to trade show logistics, I've led cross-functional teams, partnered with executives to shape strategy, and built scalable programs that align with business goals. I'm passionate about blending creativity with efficient operations to deliver strong brand identities and improved performance for diverse industries.

Available to hire

Canada

Hi, I’m Kayla Parsons, a marketing and operations manager with over a decade of experience helping brands grow. I enjoy turning creative concepts into cohesive brand experiences, streamlining workflows, and driving measurable results across digital and offline channels.

From consumer packaging to trade show logistics, I’ve led cross-functional teams, partnered with executives to shape strategy, and built scalable programs that align with business goals. I’m passionate about blending creativity with efficient operations to deliver strong brand identities and improved performance for diverse industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at The MarketBurst Group

May 1, 2021 - Present

Content Operations & Editorial Oversight: Oversees the end-to-end content lifecycle for a diverse client roster, transforming SEO requirements into publish-ready pages, blogs, and website copy. Final gatekeeper for quality control, editing and fact-checking all submissions to ensure 100% alignment with brand voice. Production workflow management across multiple digital platforms. Social Media & Brand Presence: Directs social media for up to 8 accounts, from Canva visuals to scheduling via Hootsuite and Loomly, maintaining a professional, active digital presence. Email Campaign Management: Full-cycle email marketing operations using Constant Contact, coordinating writers, clients, and stakeholders to ensure newsletters are on-brand and error-free. Team Leadership & Workflow Optimization: Supervises junior team members, delegates tasks, and refines onboarding with Teams and Airtable. Operational liaison between creative talent and final publication, resolving bottlenecks and improving in

Sales and Marketing Coordinator at Rapid Aid

November 1, 2019 - May 1, 2021

Brand Strategy & Web Management: Drove brand updates across web platforms, product catalogs, and sales collateral to ensure a unified market presence. Coordinated full-scale website revamps and maintained WordPress-based sites. Centralized marketing asset management for internal stakeholders. Program & Product Management: Managed Amazon sales programs and private-label brands, ensuring listing accuracy and program health. Packaging artwork ownership for private label and internal brands, guiding from design to production. Operational support: Supported executives and sales teams with market insights and cross-functional communications to align marketing with corporate objectives.

Trade Marketing Associate at Levolor

October 1, 2018 - May 1, 2019

Collaborated with merchandise teams to create differentiated in-store experiences through unique merchandising and collateral opportunities. Wrote engaging marketing, advertising, and website copy. Developed technical and non-technical collateral, PR campaigns, articles, and newsletters to boost brand awareness. Owned the commercialization of sales and marketing programs within DIY and department store channels.

Marketing & Sales Coordinator at Masco Canada

April 1, 2015 - October 1, 2018

Sales Promotions & Event Management: Executed national promotions for wholesale plumbing customers; coordinated large-scale events, professional trainings, and trade shows. Led a customer incentive program with full lifecycle claims management and performance reporting. Product Launch & Digital Marketing: Led new product introductions for residential and luxury brands; managed email marketing and lead nurturing via HubSpot; created blogs, digital ads, and promotional content. Strategic Operations: Managed internal eLearning content updates and participant engagement; served on committees to drive growth and identify cost-saving measures. Inventory & Vendor Relations: Managed promotional inventory and sourced branded items for sales activations; aligned marketing initiatives with production schedules.

Marketing & Sales Coordinator at Temporal Power

September 1, 2013 - April 1, 2015

Content creation and design: Produced brochures, sell sheets, sales and financial presentations, and corporate videos. Brand building: Led campaigns to raise awareness and generate leads. Trade shows: Fully owned trade show logistics, budgeting, messaging, and travel arrangements. Website & copy: Led the design and launch of a new corporate site with web developers; maintained the site via CMS (WordPress); created copy for media content and social posts.