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Hi! My name is Willow, I grew up in Los Angeles and now split my time between Silver Lake and Brooklyn, New York! I’ve spent the last several years shaping social strategy, producing content, and helping brands and artists show up online in a way that feels intentional, human, and true to who they are. What excites me about this role is the chance to bring that same hands on, collaborative approach to a new team and apply it within a different creative ecosystem. Looking to expand my resources and my experience this year! Thank you!…Hi! My name is Willow, I grew up in Los Angeles and now split my time between Silver Lake and Brooklyn, New York! I’ve spent the last several years shaping social strategy, producing content, and helping brands and artists show up online in a way that feels intentional, human, and true to who they are. What excites me about this role is the chance to bring that same hands on, collaborative approach to a new team and apply it within a different creative ecosystem. Looking to expand my resources and my experience this year! Thank you!

Willow Rothbart

Content Creator, Creative Producer, Social Media Manager, +1

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Hi! My name is Willow, I grew up in Los Angeles and now split my time between Silver Lake and Brooklyn, New York! I’ve spent the last several years shaping social strategy, producing content, and helping brands and artists show up online in a way that feels intentional, human, and true to who they are. What excites me about this role is the chance to bring that same hands on, collaborative approach to a new team and apply it within a different creative ecosystem. Looking to expand my resources and my experience this year! Thank you!…Hi! My name is Willow, I grew up in Los Angeles and now split my time between Silver Lake and Brooklyn, New York! I’ve spent the last several years shaping social strategy, producing content, and helping brands and artists show up online in a way that feels intentional, human, and true to who they are. What excites me about this role is the chance to bring that same hands on, collaborative approach to a new team and apply it within a different creative ecosystem. Looking to expand my resources and my experience this year! Thank you!

Available to hire

Hi! My name is Willow, I grew up in Los Angeles and now split my time between Silver Lake and Brooklyn, New York! I’ve spent the last several years shaping social strategy, producing content, and helping brands and artists show up online in a way that feels intentional, human, and true to who they are. What excites me about this role is the chance to bring that same hands on, collaborative approach to a new team and apply it within a different creative ecosystem. Looking to expand my resources and my experience this year! Thank you!

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Japanese

Fluent

Work Experience

Executive Assistant at The Artist Group

October 1, 2018 - October 1, 2019

Scheduled and managed sessions, meetings, and upcoming events for the artist roster; coordinated load-ins and sound checks; drafted and managed contracts with artists and crew; booked travel and created itineraries for tours and on-site appearances; maintained guest lists and coordinated with venues, promoters, and management; supported PR/creative teams, and tracked weekly social analytics to inform outreach; organized travel arrangements and onboarding for artists and crews; liaised between artists, brands, and internal teams to ensure smooth operations.

Executive Assistant at Beehive Touring

January 1, 2017 - July 1, 2018

Supported Grammy Award-winning producer on touring operations; managed calendars, travel, and accommodations; coordinated with artists, crew, venues, and management; handled communications and logistics for tours and appearances; assisted with show production planning and on-site coordination.

Brand & Content Strategy Lead at Ultra Records

July 1, 2020 - April 1, 2021

Oversee the lifecycle of music product releases from concept to release; curate track lists and determine editions; ensure alignment with label goals and market demand; liaise with artists and label partners; collaborate with distribution and streaming services; develop and execute content strategies across digital platforms; manage social posting to grow brand identity; coordinate with external assets and creators for social content; monitor trends to adapt strategies.