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I’m a results-driven leader with extensive experience in elevating operational performance and exceeding revenue targets across marketing, production, and creative development. I have a proven track record in new business development, strategic leadership, and guiding cross‑functional teams to deliver high‑impact results. In a recent role I helped drive a 30% lift in profit within 12 months by guiding the creative function to stronger commercial outcomes. I build strong relationships with clients and partners, and I merge operational discipline with client management to drive lasting business growth. I thrive on turning ambitious ideas into executable plans, aligning stakeholders from executives to production teams, and delivering on time and on budget. I mentor teams to grow capabilities in strategy and delivery, balancing creative ambition with commercial realities to sustain momentum and growth.…I’m a results-driven leader with extensive experience in elevating operational performance and exceeding revenue targets across marketing, production, and creative development. I have a proven track record in new business development, strategic leadership, and guiding cross‑functional teams to deliver high‑impact results. In a recent role I helped drive a 30% lift in profit within 12 months by guiding the creative function to stronger commercial outcomes. I build strong relationships with clients and partners, and I merge operational discipline with client management to drive lasting business growth. I thrive on turning ambitious ideas into executable plans, aligning stakeholders from executives to production teams, and delivering on time and on budget. I mentor teams to grow capabilities in strategy and delivery, balancing creative ambition with commercial realities to sustain momentum and growth.

Marshall Campbell

Executive Producer, Content Producer, Production Manager, +2

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I’m a results-driven leader with extensive experience in elevating operational performance and exceeding revenue targets across marketing, production, and creative development. I have a proven track record in new business development, strategic leadership, and guiding cross‑functional teams to deliver high‑impact results. In a recent role I helped drive a 30% lift in profit within 12 months by guiding the creative function to stronger commercial outcomes. I build strong relationships with clients and partners, and I merge operational discipline with client management to drive lasting business growth. I thrive on turning ambitious ideas into executable plans, aligning stakeholders from executives to production teams, and delivering on time and on budget. I mentor teams to grow capabilities in strategy and delivery, balancing creative ambition with commercial realities to sustain momentum and growth.…I’m a results-driven leader with extensive experience in elevating operational performance and exceeding revenue targets across marketing, production, and creative development. I have a proven track record in new business development, strategic leadership, and guiding cross‑functional teams to deliver high‑impact results. In a recent role I helped drive a 30% lift in profit within 12 months by guiding the creative function to stronger commercial outcomes. I build strong relationships with clients and partners, and I merge operational discipline with client management to drive lasting business growth. I thrive on turning ambitious ideas into executable plans, aligning stakeholders from executives to production teams, and delivering on time and on budget. I mentor teams to grow capabilities in strategy and delivery, balancing creative ambition with commercial realities to sustain momentum and growth.

Available to hire

I’m a results-driven leader with extensive experience in elevating operational performance and exceeding revenue targets across marketing, production, and creative development. I have a proven track record in new business development, strategic leadership, and guiding cross‑functional teams to deliver high‑impact results. In a recent role I helped drive a 30% lift in profit within 12 months by guiding the creative function to stronger commercial outcomes. I build strong relationships with clients and partners, and I merge operational discipline with client management to drive lasting business growth.

I thrive on turning ambitious ideas into executable plans, aligning stakeholders from executives to production teams, and delivering on time and on budget. I mentor teams to grow capabilities in strategy and delivery, balancing creative ambition with commercial realities to sustain momentum and growth.

Skills

Pitch Writing

Experience Level

Pitch Writing

Expert

Work Experience

Chief Marketing Officer (Fractional) at Points4Purpose

October 1, 2024 - Present

Led global brand strategy and marketing communications from inception in Miami, expanding to Australia. Built annual plans and campaigns on a tight budget, scaled the marketing team from 2 to 6, and partnered with the CEO/board to set strategic priorities. Optimized marketing spend for ROI, supported the sales team with tools and campaigns in Florida and the U.S., and cultivated long-term stakeholder partnerships. Managed three national-level agency/vendor RFPs to secure high-performing partners.

Head of Strategic Projects / Executive Producer at MSQUARE PRODUCTIONS

October 1, 2024 - Present

Developed a pipeline of high-value creative projects; oversaw ideation, production, and distribution of documentaries and docuseries for local and international markets. Produced three large-scale docuseries and multiple campaigns; built and led networks of content developers and partners; directed cross-functional teams to deliver on time and within scope, balancing commercial and creative priorities.

General Manager at MBCS

January 1, 2023 - November 1, 2024

Transformed Media Brands Content Studio into a fully integrated creative agency; defined new positioning and collateral, and integrated the creative function within the IPG network. Built and managed client relationships across IPG and independent clients; achieved 30% profit margin in year 1; coached and mentored staff; managed budgeting and forecasting to hit targets.

Director of Client Services at Genero

January 1, 2022 - January 1, 2023

Led financial forecasting with the MD; spearheaded new business strategies and pipeline development; nurtured relationships with agencies and clients to ensure strategy alignment; resolved cross-team conflicts; led weekly client progress meetings and oversaw budgeting and ROI-driven marketing campaigns across channels.

Business Director at Emotive

September 1, 2018 - January 1, 2022

Drove agency growth from 10 to 32 staff; expanded the client roster with retained and project work; led all new business in 2020, managing a portfolio of around 9 accounts and exceeding revenue targets by $500K to reach $3.5M. Responsibilities included forecasting, strategic and campaign management, team development, and client health.

Account Director at The Kitchen Table

August 1, 2015 - September 1, 2018

Led revenue forecasting and budgeting for key accounts; secured new revenue streams through new business; developed and executed strategic campaigns; oversaw project timelines and cross-team delivery; nurtured client relationships and mentored junior staff.

Account Director/ Producer at CYPHA Digital

November 1, 2014 - July 1, 2015

Managed accounts and produced campaigns; contributed to strategy and execution; delivered projects on time and on budget.

Senior Account Manager at Dare Digital

January 1, 2014 - November 1, 2014

Managed client portfolios, coordinated cross-functional teams, and ensured delivery against client objectives.

Account Manager at Whybin / TBWA

November 1, 2010 - August 1, 2013

Handled key accounts and supported integrated campaigns across departments.