I'm Tasha, a graphic designer based in Jakarta, Indonesia, specializing in branding, packaging, motion design, advertising, and illustration. I enjoy crafting forward-thinking, user-driven design through rigorous research and collaboration with senior designers and creative directors across diverse industries. Currently I’m a Mid-weight Graphic Designer at Okular Creative Studio, delivering cohesive campaigns with cross-functional teams and agile workflows. I’ve also freelanced for Roam in Rabbit, Case Tify Hong Kong, and Little Farms Singapore, helping brands sharpen their visual identity and communications while mentoring interns.

Tasha Audrey Pardede

I'm Tasha, a graphic designer based in Jakarta, Indonesia, specializing in branding, packaging, motion design, advertising, and illustration. I enjoy crafting forward-thinking, user-driven design through rigorous research and collaboration with senior designers and creative directors across diverse industries. Currently I’m a Mid-weight Graphic Designer at Okular Creative Studio, delivering cohesive campaigns with cross-functional teams and agile workflows. I’ve also freelanced for Roam in Rabbit, Case Tify Hong Kong, and Little Farms Singapore, helping brands sharpen their visual identity and communications while mentoring interns.

Available to hire

I’m Tasha, a graphic designer based in Jakarta, Indonesia, specializing in branding, packaging, motion design, advertising, and illustration. I enjoy crafting forward-thinking, user-driven design through rigorous research and collaboration with senior designers and creative directors across diverse industries.

Currently I’m a Mid-weight Graphic Designer at Okular Creative Studio, delivering cohesive campaigns with cross-functional teams and agile workflows. I’ve also freelanced for Roam in Rabbit, Case Tify Hong Kong, and Little Farms Singapore, helping brands sharpen their visual identity and communications while mentoring interns.

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Language

English
Fluent
Indonesian
Fluent

Work Experience

Mid-weight Graphic Designer at Okular Creative Studio
March 1, 2024 - Present
Integrating design thinking framework in the development of visual concepts through collaboration with senior designers/creative directors across diverse client industries (F&B, Real Estate, Outsourcing, Pet Care, Government). Delivering compelling client pitches, effectively articulating design concepts, project strategies, and visual solutions to align with client objectives. Working closely with cross-functional teams, including social media specialists, account executives, and project managers, by implementing an agile workflow (tools: Notion, Google Workspace, Pomodoro) to deliver cohesive campaigns. Mentoring interns in assisting projects, providing constructive feedback and guidance to improve project performance.
Freelance Graphic Designer at Roamin Rabbit
July 1, 2025 - November 1, 2025
Handled designs from concept to delivery for pitch decks, PR packages, social media content, and marketing collaterals that strengthen brand communication.
Freelance Graphic Designer at Casetify Hong Kong
March 1, 2024 - March 31, 2024
Delivered briefs for campaign key visuals for Singapore’s Independence Day and store opening campaigns. Created print-ready and digital assets (static & motion) that adhered to technical specifications and project requirements.
Freelance Graphic Designer at Little Farms Singapore
January 1, 2023 - December 1, 2023
Supported the marketing department with design collateral such as packaging concepts, posters, banners, and other key visuals.

Education

Bachelor of Design (Design Communications) at Royal Melbourne Institute of Technology (RMIT)
August 1, 2022 - September 30, 2023
Diploma in Graphic Communication at Nanyang Academy of Fine Arts (NAFA)
June 1, 2019 - June 30, 2022

Qualifications

Tuition Grant from Singapore’s Ministry of Education
June 1, 2020 - July 30, 2022
50% subsidized tuition for approx USD 15.000
NAFA Merit Award (tuition aid scheme)
December 1, 2019 - July 30, 2022
Silver Medal, Digital/Innovation (Mobile Game), Crow Bar Awards
December 1, 2022 - December 1, 2022

Industry Experience

Media & Entertainment, Consumer Goods, Real Estate & Construction, Travel & Hospitality