Sanskriti Garg

Digital and Social Media Marketing Specialist at ITCAN PTE LTD (TECHNOLOGY SERVICES)

Lead end-to-end planning, execution, and optimization of regional digital campaigns across web, social media, email, and paid channels (Google, Meta, and LinkedIn), improving lead quality by 10%. Developed seasonal digital campaign briefs and coordinated closely with media agencies to refine audience strategy, and creative direction, driving an 18% uplift in CTR and stronger channel efficiency. Optimized digital content and creative testing initiatives to improve audience engagement and conversion (+9%). Leveraged Google Analytics, HubSpot dashboards, and reporting tools to monitor campaign ROI, email performance, and lead progression, enabling alignment with commercial teams and reducing reporting time by 20%. Used ChatGPT and HubSpot AI for copy testing and content personalisation, accelerating production of marketing collateral and improving creative relevance for targeted audiences.

Marketing Intern at DFI RETAIL GROUP (FMCG) Singapore

Led omnichannel (social and in-store) retail campaigns achieving a 10% uplift in net sales. Analyzed retail and advertising KPIs (e.g., Conversion, CTR, CPC, KOL ROI) to optimize partnerships, digital, and social media activations. Redefined brand positioning for Cold Storage, increasing engagement (CTR +20% and followers +15%) by leveraging insights and trends to diversify content and expanding the customer base from Gen X to Millennials and Gen Z. Owned SKU mix and category performance for Beer, Wines & Spirits, optimizing pricing, margins, and cross-selling opportunities, driving 7% revenue growth. Coordinated with agencies on visual design, POSMs, and lifestyle activation events, strengthening brand storytelling.

Business Analyst (Singapore Channel Sales Team) at HEWLETT-PACKARD (TECHNOLOGY) Singapore

Managed end-to-end commercial analytics across 200+ SKUs, tracking sell-through, margins, and assortment gaps, leading to 5% sales growth. Supported launches of new lifestyle tech products via digital GTM campaigns and partner activations, driving brand awareness and adoption across 100+ partners. Managed HP Amplify Impact platform for Singapore, surpassing the 15% sign up target twofold. Proactively engaged reluctant partners through personalized outreach and strategic alignment. Reduced operational costs by 3% for a 16-member team through enhanced forecast accuracy by analyzing historical data and trends. Reduced manual data entry and processing hours by 8h/week using Python to automate data aggregation from diverse partners’ reports into a centralized master file, enhancing sales operations efficiency.