Digital Trading Manager at Localised

Oversee and optimize online trading performance for 3 high-profile retailers across Europe, APAC, Middle East, and North America, delivering +10% YoY revenue growth through a localized approach to onsite content and marketing. Own the end-to-end digital trading strategy, including promotional calendar planning, discount and product inclusion decisions, homepage content prioritization, category merchandising, and navigation optimization to improve customer experience, conversion, and sales performance. Define and implement SEO metadata to improve discoverability, conversion, and user experience. Plan and deliver regionally targeted CRM campaigns via Klaviyo, managing a database of 10,000+ subscribers and supporting retention, repeat purchase, and promotional performance. Social Commerce & Content Strategy: Developed and executed creative content strategies, including short-form video concepts and visual storytelling tailored to platform algorithms, achieving viral reach on multiple occa

Digital Trading Assistant at Selfridges & Co

Supported digital trading operations for the online beauty department, ensuring smooth product launches and inventory management for high-profile luxury brands. Assisted in building weekly trading reports using Google Analytics, tracking KPIs, and providing actionable insights to inform promotional and merchandising strategies. Collaborated cross-functionally with internal teams and external partners, including brand stakeholders, affiliates, and CRM, to optimize product performance and marketing campaigns. Monitored digital customer trends, competitor activity, and sales data to support decision-making for online product assortment and promotions. Contributed to successful online launches, ensuring timely product availability and visibility across key digital channels.