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I am a bilingual marketing professional with experience working in both Japan and Canada, bringing a strong understanding of Japanese audiences, digital behavior, and education-focused communications. I have planned and executed digital campaigns, created engaging visual and video content, and optimized performance through analytics and audience targeting. Having worked closely with Japanese clients and communities, I understand how to craft culturally relevant messaging that resonates with students and drives engagement. I am confident in setting up and managing LINE Official Accounts and ads, monitoring results, and continuously improving campaigns based on data. I would love the opportunity to help grow your brand’s presence with Japanese students and contribute to measurable campaign success.…I am a bilingual marketing professional with experience working in both Japan and Canada, bringing a strong understanding of Japanese audiences, digital behavior, and education-focused communications. I have planned and executed digital campaigns, created engaging visual and video content, and optimized performance through analytics and audience targeting. Having worked closely with Japanese clients and communities, I understand how to craft culturally relevant messaging that resonates with students and drives engagement. I am confident in setting up and managing LINE Official Accounts and ads, monitoring results, and continuously improving campaigns based on data. I would love the opportunity to help grow your brand’s presence with Japanese students and contribute to measurable campaign success.

Aki Ormrod

Social Media Manager, Content Creator, Brand Strategist, +5

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I am a bilingual marketing professional with experience working in both Japan and Canada, bringing a strong understanding of Japanese audiences, digital behavior, and education-focused communications. I have planned and executed digital campaigns, created engaging visual and video content, and optimized performance through analytics and audience targeting. Having worked closely with Japanese clients and communities, I understand how to craft culturally relevant messaging that resonates with students and drives engagement. I am confident in setting up and managing LINE Official Accounts and ads, monitoring results, and continuously improving campaigns based on data. I would love the opportunity to help grow your brand’s presence with Japanese students and contribute to measurable campaign success.…I am a bilingual marketing professional with experience working in both Japan and Canada, bringing a strong understanding of Japanese audiences, digital behavior, and education-focused communications. I have planned and executed digital campaigns, created engaging visual and video content, and optimized performance through analytics and audience targeting. Having worked closely with Japanese clients and communities, I understand how to craft culturally relevant messaging that resonates with students and drives engagement. I am confident in setting up and managing LINE Official Accounts and ads, monitoring results, and continuously improving campaigns based on data. I would love the opportunity to help grow your brand’s presence with Japanese students and contribute to measurable campaign success.

Available to hire

I am a bilingual marketing professional with experience working in both Japan and Canada, bringing a strong understanding of Japanese audiences, digital behavior, and education-focused communications. I have planned and executed digital campaigns, created engaging visual and video content, and optimized performance through analytics and audience targeting. Having worked closely with Japanese clients and communities, I understand how to craft culturally relevant messaging that resonates with students and drives engagement. I am confident in setting up and managing LINE Official Accounts and ads, monitoring results, and continuously improving campaigns based on data. I would love the opportunity to help grow your brand’s presence with Japanese students and contribute to measurable campaign success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Japanese

Fluent

Work Experience

Marketing Lead at ABGi Canada (formerly Braithwaite Technology Inc.)

January 1, 2021 - January 1, 2025

Led marketing and managed all brand and reputation activities, collaborating with senior leaders and the Sales teams across Canada and with the head office in France. Crafted marketing strategy adopted post-acquisition, managed content, engagement, analytics tracking and reporting, editorial calendar, and social media advertising. Oversaw brand identity, lead generation for all service lines, and website content. Produced bilingual client newsletters and developed sales tools and templates in collaboration with Sales.

Sales Planning, Data Analyst and Marketing Executive at Heineken Kirin K.K., Japan (Distribution Head Office)

January 1, 2010 - January 1, 2019

Directed data-driven sales planning focused on liquor stores and wholesalers; supported partnerships with restaurants, bars, and events to enhance Heineken brand presence; collaborated with Marketing, Sales, HR, and Finance to align initiatives and reporting; created client-facing materials in English and Japanese.

Sales Merchandising Executive at Universal Paper Corporation, Tokyo Head Office

January 1, 2009 - January 1, 2010

Managed quality control feedback from customer service, compiled and reported to R&D; coordinated shipments and managed Japan sales reporting; supported SAP localization and translated documentation as needed.

Project Manager, Operations and Sales Executive at Takara Belmont Corporation, International Distribution: Osaka

January 1, 2008 - January 1, 2009

Handled Japan distribution of skincare brands and tools; represented the distributor at meetings and international events, managed promotions, lead generation, and on-site CRM; translated materials and interpreted for meetings.

Executive Overseas Operations: Malaysia and Indonesia at Fuji Seat Co. Ltd., Osaka

January 1, 2005 - January 1, 2008

Processed purchase orders, coordinated shipments and payments; managed documentation for joint-venture and subsidiary setup in Indonesia; translated design drawings and production documents; supported cross-border operations and meetings.

Marketing Lead at ABGi Canada

January 1, 2021 - January 1, 2025

Led marketing and brand reputation initiatives, working directly with senior leaders and sales teams; Crafted marketing strategy that was adopted post-acquisition, aligning with Canadian innovation and R&D goals; Managed content creation, engagement analytics, editorial calendar, and advertising across social platforms; Oversaw brand identity and related training; Responsible for lead generation across service lines, managing the sales database and qualifying leads in compliance with procedures; Managed corporate website content and design; Produced the quarterly client newsletter in English and French; Collaborated with sales to create consulting tools and templates; Monitored industry and competitor intelligence; Coordinated national marketing activities across Canada.

Sales Planning, Data Analyst and Marketing Executive at Heineken Kirin K.K.

January 1, 2010 - January 1, 2019

Directed data-driven sales planning focused on liquor stores and wholesalers; Supported partnerships with restaurants, bars, and events to enhance Heineken brand visibility; Partnered with sales reps to design sales peripherals (menus, signage) in English and Japanese; Monitored client accounts for brand adherence to standards; Managed sourcing, processing and reporting of sales performance for the Japan operation; Appointed Heineken Ambassador and led onboarding/translation efforts between HQ and local executives; Managed day-to-day operations and administrative tasks to support senior management.

Sales Merchandising Executive at Universal Paper Corporation

January 1, 2009 - January 1, 2010

Data-driven sales planning with a focus on China and Indonesia; Collected quality control feedback from customer service and reported to R&D; Coordinated shipments from headquarters and managed all elements of Japan sales reporting; Supported SAP implementation/localization, including translation and interpretation; Managed day-to-day administration of the business.