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I am a Fashion and Social Media Marketing professional with a strong background in content creation, textile research, and brand development. I currently lead social media, digital marketing, and events at an emerging luxury brand, driving strategy, influencer partnerships, and storytelling. After a 7-month backpacking journey across Asia, I returned with a renewed global perspective that informs my creative work. I'm now seeking opportunities in fashion or media to grow my impact and take on new creative challenges.…I am a Fashion and Social Media Marketing professional with a strong background in content creation, textile research, and brand development. I currently lead social media, digital marketing, and events at an emerging luxury brand, driving strategy, influencer partnerships, and storytelling. After a 7-month backpacking journey across Asia, I returned with a renewed global perspective that informs my creative work. I'm now seeking opportunities in fashion or media to grow my impact and take on new creative challenges.

Charlotte Robbin

Content Creator, Brand Designer, Social Media Manager, +2

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I am a Fashion and Social Media Marketing professional with a strong background in content creation, textile research, and brand development. I currently lead social media, digital marketing, and events at an emerging luxury brand, driving strategy, influencer partnerships, and storytelling. After a 7-month backpacking journey across Asia, I returned with a renewed global perspective that informs my creative work. I'm now seeking opportunities in fashion or media to grow my impact and take on new creative challenges.…I am a Fashion and Social Media Marketing professional with a strong background in content creation, textile research, and brand development. I currently lead social media, digital marketing, and events at an emerging luxury brand, driving strategy, influencer partnerships, and storytelling. After a 7-month backpacking journey across Asia, I returned with a renewed global perspective that informs my creative work. I'm now seeking opportunities in fashion or media to grow my impact and take on new creative challenges.

Available to hire

I am a Fashion and Social Media Marketing professional with a strong background in content creation, textile research, and brand development. I currently lead social media, digital marketing, and events at an emerging luxury brand, driving strategy, influencer partnerships, and storytelling.
After a 7-month backpacking journey across Asia, I returned with a renewed global perspective that informs my creative work. I’m now seeking opportunities in fashion or media to grow my impact and take on new creative challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Development Manager at MELA

June 1, 2025 - November 1, 2025

Oversaw all social media platforms (Instagram, LinkedIn, Facebook, TikTok), driving engagement and brand visibility. Planned and executed brand events and coordinated strategic collaborations with influencers and celebrities. Led creation of marketing materials, campaign development, and editorial production. Managed Klaviyo campaigns and site updates to maintain a consistent on-brand digital presence.

Knitting Instructor (Internship) at UC Irvine Campus Recreation

January 1, 2024 - May 1, 2024

Utilized project management skills to develop the course. Marketed the course via social media. Designed patterns and instructed techniques to university students, fostering skill development and creativity.

Consultant at Cotton Incorporated

August 1, 2023 - May 1, 2024

Researched upcoming global regulations and analyzed impacts on the cotton and textile industries. Reported findings directly to the Senior Vice President of Global Supply Chain Marketing and presented to the Global Supply Chain Marketing Team.

Research Project Intern at Cotton Incorporated

May 1, 2022 - July 1, 2023

Analyzed consumer trends for cotton products. Performed marketing analysis and analyzed brand advertising. Participated in the 'Educate the Educators' annual event.