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Hi, I’m NII AYI HYDE, a Social & Community Manager based in Essex, UK. I specialise in building and growing engaged online communities across Instagram, TikTok, Reddit, and other digital platforms. I enjoy planning content, monitoring trends, and turning audience insights into storytelling that aligns with brand goals. I’ve led content calendars for niche communities, collaborated with creators, and analysed engagement data to optimise reach and interaction. My approach balances authentic audience conversation with measurable results, delivering campaigns that resonate and drive growth.…Hi, I’m NII AYI HYDE, a Social & Community Manager based in Essex, UK. I specialise in building and growing engaged online communities across Instagram, TikTok, Reddit, and other digital platforms. I enjoy planning content, monitoring trends, and turning audience insights into storytelling that aligns with brand goals. I’ve led content calendars for niche communities, collaborated with creators, and analysed engagement data to optimise reach and interaction. My approach balances authentic audience conversation with measurable results, delivering campaigns that resonate and drive growth.

NII AYI HYDE

Community Manager, Content Creator, Content Producer, +2

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Hi, I’m NII AYI HYDE, a Social & Community Manager based in Essex, UK. I specialise in building and growing engaged online communities across Instagram, TikTok, Reddit, and other digital platforms. I enjoy planning content, monitoring trends, and turning audience insights into storytelling that aligns with brand goals. I’ve led content calendars for niche communities, collaborated with creators, and analysed engagement data to optimise reach and interaction. My approach balances authentic audience conversation with measurable results, delivering campaigns that resonate and drive growth.…Hi, I’m NII AYI HYDE, a Social & Community Manager based in Essex, UK. I specialise in building and growing engaged online communities across Instagram, TikTok, Reddit, and other digital platforms. I enjoy planning content, monitoring trends, and turning audience insights into storytelling that aligns with brand goals. I’ve led content calendars for niche communities, collaborated with creators, and analysed engagement data to optimise reach and interaction. My approach balances authentic audience conversation with measurable results, delivering campaigns that resonate and drive growth.

Available to hire

Hi, I’m NII AYI HYDE, a Social & Community Manager based in Essex, UK. I specialise in building and growing engaged online communities across Instagram, TikTok, Reddit, and other digital platforms. I enjoy planning content, monitoring trends, and turning audience insights into storytelling that aligns with brand goals.

I’ve led content calendars for niche communities, collaborated with creators, and analysed engagement data to optimise reach and interaction. My approach balances authentic audience conversation with measurable results, delivering campaigns that resonate and drive growth.

Skills

Copywriting

Social Media Design

Video Advert

Experience Level

Copywriting

Expert

Social Media Design

Expert

Video Advert

Intermediate

Work Experience

Social Media & Community Lead at Personal Blog

January 1, 2023 - Present

Built and managed a niche online community focused on fashion, culture, and lifestyle; planned and executed consistent Instagram content calendars; increased audience interaction through regular comment and DM engagement; analysed post performance to refine future content direction.

Content & Media Assistant at Fantastic Radio

February 1, 2025 - March 1, 2025

Supported digital content promotion and audience engagement strategies; collaborated with presenters and producers to align on-air and social content; assisted with monitoring listener engagement and post-performance analysis.

Social Media Executive at TFA Marketing

May 1, 2023 - January 31, 2025

Planned and scheduled social media content across multiple client accounts; wrote platform-appropriate captions to support engagement and reach objectives; monitored performance metrics including reach, impressions, and engagement rate; supported campaign reporting and optimisation based on audience insights.

Social Media Executive at Ninani Group (Innova DDB / DDB Affiliate)

September 1, 2021 - September 30, 2022

Supported social strategy and execution for client brand campaigns; worked within a DDB affiliate network on multi-platform campaigns; gained experience working under leadership including the then Chairman of the International Advertising Association; contributed to planning and delivery of high-visibility digital campaigns.