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I am a Digital Marketing Analyst with 4+ years of experience across healthcare and retail, specializing in SEO, SEM, PPC, GA4 analytics, SQL, A/B testing, CRO, and audience segmentation. I build data-driven insights and dashboards to optimize campaigns and accelerate decision-making. I have a track record of boosting organic traffic and form conversions, improving monthly form completions from 3,800 to 7,000+, and reducing campaign decision cycles from hours to minutes. I leverage Power BI, Tableau, Excel, and marketing automation to forecast performance and sustain growth across healthcare and retail programs.…I am a Digital Marketing Analyst with 4+ years of experience across healthcare and retail, specializing in SEO, SEM, PPC, GA4 analytics, SQL, A/B testing, CRO, and audience segmentation. I build data-driven insights and dashboards to optimize campaigns and accelerate decision-making. I have a track record of boosting organic traffic and form conversions, improving monthly form completions from 3,800 to 7,000+, and reducing campaign decision cycles from hours to minutes. I leverage Power BI, Tableau, Excel, and marketing automation to forecast performance and sustain growth across healthcare and retail programs.

Kirti Shreyaa

Marketing Analyst, Digital Marketer, Marketing Strategist, +2

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I am a Digital Marketing Analyst with 4+ years of experience across healthcare and retail, specializing in SEO, SEM, PPC, GA4 analytics, SQL, A/B testing, CRO, and audience segmentation. I build data-driven insights and dashboards to optimize campaigns and accelerate decision-making. I have a track record of boosting organic traffic and form conversions, improving monthly form completions from 3,800 to 7,000+, and reducing campaign decision cycles from hours to minutes. I leverage Power BI, Tableau, Excel, and marketing automation to forecast performance and sustain growth across healthcare and retail programs.…I am a Digital Marketing Analyst with 4+ years of experience across healthcare and retail, specializing in SEO, SEM, PPC, GA4 analytics, SQL, A/B testing, CRO, and audience segmentation. I build data-driven insights and dashboards to optimize campaigns and accelerate decision-making. I have a track record of boosting organic traffic and form conversions, improving monthly form completions from 3,800 to 7,000+, and reducing campaign decision cycles from hours to minutes. I leverage Power BI, Tableau, Excel, and marketing automation to forecast performance and sustain growth across healthcare and retail programs.

Available to hire

I am a Digital Marketing Analyst with 4+ years of experience across healthcare and retail, specializing in SEO, SEM, PPC, GA4 analytics, SQL, A/B testing, CRO, and audience segmentation. I build data-driven insights and dashboards to optimize campaigns and accelerate decision-making.

I have a track record of boosting organic traffic and form conversions, improving monthly form completions from 3,800 to 7,000+, and reducing campaign decision cycles from hours to minutes. I leverage Power BI, Tableau, Excel, and marketing automation to forecast performance and sustain growth across healthcare and retail programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Analyst at Cardinal Health

May 1, 2024 - Present

Built executive-ready Tableau and SQL-backed dashboards covering acquisition, refill engagement, appointment velocity, and channel efficiency, reducing weekly performance reviews from a full day to under 45 minutes. Analyzed multi-step patient journeys across GA4, Mixpanel, and backend SQL to identify friction in prescription refill and appointment flows, lowering early-stage drop-offs and stabilizing downstream conversions. Led SEO and on-site optimization using Search Console, GTM intent tagging, and structured data fixes, increasing high-intent organic traffic from ~7k to ~15.5k monthly visits. Designed automated HubSpot nurture programs with behavioral triggers and lead scoring, cutting care coordination follow-up workload. Managed paid media across Google Ads and Meta, iterating bids and budgets to improve ROAS. Conducted controlled A/B and multivariate testing on landing pages, improving monthly completed submissions to 7k+ while maintaining traffic. Developed revenue forecasting

Marketing Data Analyst at Mphasis

June 1, 2020 - December 1, 2022

Performed retail SEO analysis with Google Search Console and keyword data, optimizing category and product pages to contribute 48,000 additional organic sessions per month. Designed product journey wireframes in Figma, reducing navigation depth and shortening checkout time. Analyzed online and POS transactions with SQL and Python to identify basket composition and demand patterns. Implemented GA4 and GTM event tracking for funnel steps, enabling daily funnel monitoring across 25+ campaign landing pages. Built Power BI dashboards for daily sell-through, stock-outs, and store-level performance across 60+ locations. Conducted A/B tests on homepage merchandising to boost engagement and items per order. Automated recurring retail performance reports by integrating GA4, Search Console, and sales data into Power BI.