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I’m Piotr Kudela, a Senior Growth & SEO Operator with 15+ years delivering technical SEO, content operations and growth for publishers and product-led businesses. I own end-to-end SEO campaigns—from strategy, keyword research and mapping to on-page optimization, technical SEO and reporting. I work hands-on with GA4, server-side GTM, Looker Studio, Shopify (Liquid) and WordPress, comfortable writing custom JS/PHP event tracking and executing domain migrations. I also manage SEO and content budgets, coordinate agencies and translators across 9 markets, and collaborate with Product, Dev, CRM and Paid teams without a formal PM role. I’m seeking an SEO Campaign Manager or senior operator role at a startup or agency. I bring multi-market growth execution, data-driven decision making, and a track record of improving organic traffic, signups, and revenue. I thrive on building scalable content engines, AI-assisted workflows, and cross-functional collaboration.…I’m Piotr Kudela, a Senior Growth & SEO Operator with 15+ years delivering technical SEO, content operations and growth for publishers and product-led businesses. I own end-to-end SEO campaigns—from strategy, keyword research and mapping to on-page optimization, technical SEO and reporting. I work hands-on with GA4, server-side GTM, Looker Studio, Shopify (Liquid) and WordPress, comfortable writing custom JS/PHP event tracking and executing domain migrations. I also manage SEO and content budgets, coordinate agencies and translators across 9 markets, and collaborate with Product, Dev, CRM and Paid teams without a formal PM role. I’m seeking an SEO Campaign Manager or senior operator role at a startup or agency. I bring multi-market growth execution, data-driven decision making, and a track record of improving organic traffic, signups, and revenue. I thrive on building scalable content engines, AI-assisted workflows, and cross-functional collaboration.

Piotr Kudela

SEO Expert, Growth Marketer, Content Creator, +5

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I’m Piotr Kudela, a Senior Growth & SEO Operator with 15+ years delivering technical SEO, content operations and growth for publishers and product-led businesses. I own end-to-end SEO campaigns—from strategy, keyword research and mapping to on-page optimization, technical SEO and reporting. I work hands-on with GA4, server-side GTM, Looker Studio, Shopify (Liquid) and WordPress, comfortable writing custom JS/PHP event tracking and executing domain migrations. I also manage SEO and content budgets, coordinate agencies and translators across 9 markets, and collaborate with Product, Dev, CRM and Paid teams without a formal PM role. I’m seeking an SEO Campaign Manager or senior operator role at a startup or agency. I bring multi-market growth execution, data-driven decision making, and a track record of improving organic traffic, signups, and revenue. I thrive on building scalable content engines, AI-assisted workflows, and cross-functional collaboration.…I’m Piotr Kudela, a Senior Growth & SEO Operator with 15+ years delivering technical SEO, content operations and growth for publishers and product-led businesses. I own end-to-end SEO campaigns—from strategy, keyword research and mapping to on-page optimization, technical SEO and reporting. I work hands-on with GA4, server-side GTM, Looker Studio, Shopify (Liquid) and WordPress, comfortable writing custom JS/PHP event tracking and executing domain migrations. I also manage SEO and content budgets, coordinate agencies and translators across 9 markets, and collaborate with Product, Dev, CRM and Paid teams without a formal PM role. I’m seeking an SEO Campaign Manager or senior operator role at a startup or agency. I bring multi-market growth execution, data-driven decision making, and a track record of improving organic traffic, signups, and revenue. I thrive on building scalable content engines, AI-assisted workflows, and cross-functional collaboration.

Available to hire

I’m Piotr Kudela, a Senior Growth & SEO Operator with 15+ years delivering technical SEO, content operations and growth for publishers and product-led businesses. I own end-to-end SEO campaigns—from strategy, keyword research and mapping to on-page optimization, technical SEO and reporting. I work hands-on with GA4, server-side GTM, Looker Studio, Shopify (Liquid) and WordPress, comfortable writing custom JS/PHP event tracking and executing domain migrations. I also manage SEO and content budgets, coordinate agencies and translators across 9 markets, and collaborate with Product, Dev, CRM and Paid teams without a formal PM role.

I’m seeking an SEO Campaign Manager or senior operator role at a startup or agency. I bring multi-market growth execution, data-driven decision making, and a track record of improving organic traffic, signups, and revenue. I thrive on building scalable content engines, AI-assisted workflows, and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Growth Manager, SEO & Content at Aktiia SA (Hilo)

July 1, 2022 - Present

Lead growth, content, and editorial-platform delivery at a Swiss digital health startup; own the budget, manage agencies and external developers; set editorial direction across 9 markets; own the SEO/content campaign lifecycle including strategy, keyword research/mapping, on-page guidance, content briefs, technical SEO implementations and reporting; built AI-assisted content review hub; rebuilt Hilo editorial platform on Shopify across 8 markets; Lighthouse score improved from 8 to 76; executed two domain migrations; moved to GA4/server-side GTM; set up Looker Studio dashboards; growth in organic users from ~22k to ~80-100k monthly; conversion rate improved from 2.5% to 4%; led A/B test with +20% lift.

Senior Growth Manager, SEO & Content at Aktiia SA

July 1, 2022 - Present

Owned SEO and content at scale for e-commerce and digital health. Led content ops across 400+ articles in multiple languages. Scaled organic traffic from 22k to 215k monthly visits. Built structured blog system with pillar pages and editorial workflows. Managed technical SEO (domain migrations, geo-redirection, speed: 8 to 76). Increased conversion rate from 2.5% to 4% post rebrand. Built tracking/reporting stack: GA4, GTM, Looker Studio, JS-based tracking. Ran A/B testing schedule including a 20% gain variant. Implemented Consent Mode and managed affiliate integrations (Impact). Contributed to product strategy, app UX, and ASO.

iGaming Group SEO Manager at Esports Entertainment Group

September 1, 2021 - June 30, 2022

Owned SEO strategy and oversight across multiple gaming brands; developed multi-market SEO roadmaps; managed technical SEO health and content value; collaborated with Product and Marketing to improve funnel performance; oversaw agency/contractor work.

Group SEO Manager at Esports Entertainment Group

September 1, 2021 - June 30, 2022

Owned SEO strategy and oversight for multiple gaming brands.

SEO Manager at Shift Online

January 1, 2021 - August 31, 2021

Built dynamic React templates to scale location-specific courier landing pages using programmatic SEO techniques.

Senior SEO Consultant at Singulier

December 1, 2019 - September 30, 2021

Provided SEO and digital due diligence on acquisition targets for European private equity and growth funds; engaged on due diligence projects covering technical SEO health, organic search risk, content asset value, and digital growth potential; sole representative on engagements.

Senior SEO Engineer at Assertive Media

December 1, 2019 - October 31, 2020

Technical SEO consulting for clients in multiple verticals.

Technical SEO Lead at ESV Digital

November 1, 2017 - October 31, 2019

Led the UK SEO team, worked on Forever21, Bloomberg BNA, and Agacistore.com.

Head of Technical SEO at Media Skunk Works

October 1, 2013 - October 31, 2017

Led technical SEO efforts for UK agency projects.

Consulting Founder & SEO Consultant at Independent SEO Practice

January 1, 2013 - June 30, 2022

Boutique consultancy providing technical SEO, content frameworks, analytics and growth strategy; advised on Shopify migrations, keyword mapping, on-page optimization, and client reporting; contracted for Singulier, Bedstar and other clients; built WordPress and Shopify advisory practice; managed contractor teams.

Online Marketing / SEO Manager at Betfair

November 1, 2007 - May 31, 2013

Built and led the international SEO team; managed a £1M annual budget for link acquisition, hosting/dev, and agency spend; cross-functional SEO operations for Sports, Poker and Casino.

Central SEO Manager / SEO Manager / Online Marketing Executive at Betfair

November 1, 2007 - May 31, 2013

Built and led the international SEO and content teams. Managed a £1M budget.

SEO Executive at Latitude Digital Marketing

August 1, 2006 - November 30, 2007

Early career SEO execution and learning from top UK specialists.