Marketing leader with 12+ years of experience building and scaling brands for B2B (consulting and technology services organizations) and B2C (travel, lifestyle, and fashion). Proven ability to connect brand narrative, demand generation, and internal culture to drive growth and exposure. Experienced in owning end-to-end marketing strategy, managing agencies, and partnering closely with founders, leadership, senior stakeholders, HR, design and sales. Relocating to France in March 2026 after 6 years of expatriation in India, I am now looking for a new role in the EU region (preferably France)…

Marie-Hélène Lapina

Marketing leader with 12+ years of experience building and scaling brands for B2B (consulting and technology services organizations) and B2C (travel, lifestyle, and fashion). Proven ability to connect brand narrative, demand generation, and internal culture to drive growth and exposure. Experienced in owning end-to-end marketing strategy, managing agencies, and partnering closely with founders, leadership, senior stakeholders, HR, design and sales. Relocating to France in March 2026 after 6 years of expatriation in India, I am now looking for a new role in the EU region (preferably France)…

Available to hire

Marketing leader with 12+ years of experience building and scaling brands for B2B (consulting and technology services organizations) and B2C (travel, lifestyle, and fashion). Proven ability to connect brand narrative, demand generation, and internal culture to drive growth and exposure. Experienced in owning end-to-end marketing strategy, managing agencies, and partnering closely with founders, leadership, senior stakeholders, HR, design and sales.
Relocating to France in March 2026 after 6 years of expatriation in India, I am now looking for a new role in the EU region (preferably France)

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Skills

Experience Level

Language

English
Fluent
French
Advanced
German
Intermediate
Italian
Intermediate

Work Experience

Fractional Marketing Lead at HLS Global
January 1, 2021 - Present
Leading marketing strategy across multiple clients (JA, Jet2, Dataction, NLNG and others), focusing on growth, brand alignment and cross-functional execution.
Copywriter & Content Strategist at Freelance
April 1, 2014 - September 1, 2020
Created campaign content, product launch narratives, and customer-facing assets across web, email, and paid channels; partnered with creative, marketing, and product teams to maintain brand consistency.
Senior Community Manager at Air France – KLM
January 1, 2001 - April 30, 2002
Led global B2B communications programs for growth and loyalty audiences; planned and executed community engagement strategies.
Senior Project & Brand Manager at Lomography HQ
December 1, 2001 - December 31, 2002
Led brand campaigns and partnerships supporting international growth; managed global brand presence across trade shows and media collaborations.
Volunteer - Content Planning & Amplification for TEDx Social Channels at TEDx Amsterdam
September 1, 2018 - March 31, 2020
Supported content planning and amplification for TEDx social channels, helping extend the reach of speaker ideas and event narratives.

Education

Master in Business Administration Marketing and Communication at KEDGE Business School
June 1, 2009 - January 10, 2026
BA English Language and Literature at Vrije Universiteit Amsterdam
June 1, 2006 - January 10, 2026
BA of Law (Private and Criminal Law) at University of Corsica
June 1, 2007 - January 10, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality

Skills

Experience Level