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Hi, I'm Cenk Akerson, a global marketing leader with 15+ years in luxury beauty, specializing in building and executing integrated brand marketing plans that drive growth across key markets. I help brands grow by aligning global vision with regional execution and delivering impact across markets, retailers, and digital channels. I am adept at co-creating annual brand strategies, leading cross-functional and regional teams, and managing end-to-end planning from concept to in-store execution. I bridge global strategy with local relevance and thrive in dynamic, retail ecosystems.…Hi, I'm Cenk Akerson, a global marketing leader with 15+ years in luxury beauty, specializing in building and executing integrated brand marketing plans that drive growth across key markets. I help brands grow by aligning global vision with regional execution and delivering impact across markets, retailers, and digital channels. I am adept at co-creating annual brand strategies, leading cross-functional and regional teams, and managing end-to-end planning from concept to in-store execution. I bridge global strategy with local relevance and thrive in dynamic, retail ecosystems.

Cenk Akerson

Brand Strategist, Marketing Strategist, Growth Marketer, +5

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Hi, I'm Cenk Akerson, a global marketing leader with 15+ years in luxury beauty, specializing in building and executing integrated brand marketing plans that drive growth across key markets. I help brands grow by aligning global vision with regional execution and delivering impact across markets, retailers, and digital channels. I am adept at co-creating annual brand strategies, leading cross-functional and regional teams, and managing end-to-end planning from concept to in-store execution. I bridge global strategy with local relevance and thrive in dynamic, retail ecosystems.…Hi, I'm Cenk Akerson, a global marketing leader with 15+ years in luxury beauty, specializing in building and executing integrated brand marketing plans that drive growth across key markets. I help brands grow by aligning global vision with regional execution and delivering impact across markets, retailers, and digital channels. I am adept at co-creating annual brand strategies, leading cross-functional and regional teams, and managing end-to-end planning from concept to in-store execution. I bridge global strategy with local relevance and thrive in dynamic, retail ecosystems.

Available to hire

Hi, I’m Cenk Akerson, a global marketing leader with 15+ years in luxury beauty, specializing in building and executing integrated brand marketing plans that drive growth across key markets. I help brands grow by aligning global vision with regional execution and delivering impact across markets, retailers, and digital channels.

I am adept at co-creating annual brand strategies, leading cross-functional and regional teams, and managing end-to-end planning from concept to in-store execution. I bridge global strategy with local relevance and thrive in dynamic, retail ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Audacity

Intermediate

Language

English

Fluent

Turkish

Fluent

French

Advanced

Italian

Beginner

Work Experience

Transformation Director at GAMER ARENA

February 1, 2023 - October 1, 2025

Strategic marketing and business model redesign for a leading gaming startup. Architected and launched a new B2B gamified marketing service offering, moving the company to a B2B model. Secured global paying clients (Samsung, Xiaomi, Burger King) and formed a strategic partnership with Publicis. Engineered a data-optimized user acquisition model, reducing CPI by 80% by industrializing the marketing process.

Interim Division Director at PER-SCENT

February 1, 2022 - November 1, 2022

Turnaround and transformation mission for a mid-size UK beauty business including internal and licensed brands (Barbour & Missguided). End-to-end brand and product creation: launched the celebrity fragrance 'House of Vision' to 0-to-1; Fortitude product launch; achieved #2 ranking at launch in the UK behind Dior Sauvage. Negotiated terms with key retailer Superdrug, saving £3.5M and securing long-term revenue.

Co-Founder at SUNPOP CARE

February 1, 2020 - June 1, 2022

Built a sunscreen care brand and patented product from concept to market entry for a dormant US market (~$300M). Designed the business plan, CAC/LTV economics, supply-chain cost structure, and funding scenarios. Achieved 55,000 units sold and secured 35 retail partnerships across the US; 360° AI holistic beauty app architecture built.

Management Consultant at UNIVERSAL BRANDS GROUP

October 1, 2016 - December 1, 2018

Advised luxury retail chain owner & board on commercial and management strategy; optimized contracts and marketing strategy with LVMH, Chanel, L’Oréal Luxe. Drove financial performance via strategic planning of product forecasting, assortment, trade marketing and budgets.

Co-Founder at DUTYBUDDY Saas

February 1, 2016 - December 1, 2018

Built the business case for travel retail, the core intersection of luxury brands, travel, and retail. Sold the vision to enterprise partners pre-product, securing commitments from L’Oréal, Puig, Lagardère Travel Retail. Negotiated €250K marketing services commitment from L’Oréal and €8,000 event sponsorship from Tito’s Handmade Vodka. Venture halted due to tech delivery issues.

Travel Retail Business Unit Manager at L’Oréal Luxe – Lancôme

February 1, 2012 - December 1, 2016

Led commercial and strategic growth for a multi-country P&L across 12 countries and 20+ accounts including Dufry Group. Delivered +1.5 pts market share and +1 pt profitability through portfolio optimization, margin initiatives, and improved trade terms. Directed regional launch of Clarisonic; managed field team of 100+ across 12 key countries in EMEA.

Group Product Manager at L’Oréal Luxe – Lancôme Skin-Care Global

August 1, 2011 - October 1, 2012

Designed and deployed 'Super Serums' global campaign, generating $100M in revenue under a single campaign for skincare trade marketing. Built cross-regional strategy frameworks, campaign models, budget scenarios, KPIs, and operational guidelines for 60+ markets. Facilitated alignment between global brand management and local markets with governance and toolkits.

Marketing Manager at L’Oréal Luxe – Lancôme, Armani – Designer Fragrances

September 1, 2009 - August 1, 2011

P&L responsibility for multiple luxury fragrance and skincare brands in a fast-growing market. Drove market share growth through segmentation, competitive analysis and channel prioritization; launched first e-commerce initiative in the market; managed full marketing budget and cross-functional teams.

Product Manager at L’Oréal Luxe – Lancôme – Giorgio Armani - Designer Fragrances - Biotherm

June 1, 2006 - September 1, 2009

Launched Diesel Fragrances in Turkey, securing strong retail visibility and accelerating early sell-out. Pioneered one of the first Facebook advertising campaigns in Turkish beauty to expand reach while reducing media costs. Managed demand forecasting, local initiatives and marketing budget control.

Communications Consultant at Bersay Consulting

November 1, 2005 - May 1, 2006

Strategic advisor to senior corporate leaders, shaping executive messaging and external communications; developed high-stakes communication strategies covering press relations, market positioning, corporate reputation and stakeholder narratives.

Quality Assurance Manager at Siemens (Toshiba Computers & Microsoft)

November 1, 2002 - December 1, 2004

Built quality assurance systems, KPIs, and process standards; supported HR and operations leadership on recruitment, onboarding, and capability development for frontline and supervisory staff.

Economics - Finance Lab Tutor at Bentley University

January 1, 2002 - May 1, 2002

Tutor for Economics, Corporate Finance, and Statistics; provided one-to-one and group tutoring to improve analytical skills.