Available to hire
Hi! I’m Saven, a data-driven marketing technologist with a strong foundation in SEO, analytics, and paid media. I love turning complex data into actionable strategies that boost organic reach, optimize user journeys, and drive measurable business results. My experience spans global teams and high-growth agencies, where I’ve built scalable dashboards, led cross-channel experiments, and translated technical insights into clear leadership briefings.
Beyond numbers, I’m passionate about storytelling and collaboration—creating content that informs, persuades, and elevates brand presence. I thrive in fast-paced environments and enjoy mentoring peers, owning end-to-end campaigns, and continuously learning new tools to stay ahead in the digital marketing landscape.
Skills
Experience Level
Expert
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Expert
Intermediate
Language
English
Fluent
Work Experience
SEO Analyst – Digital Strategy & Analytics at Wellington Management (via Bloom AI)
August 1, 2024 - January 1, 2026Built a cross-channel GEO dashboard; integrated AI search sentiment and citation frequency into the global KPI stack to aid regional strategy pivots. Performed technical SEO audits with Screaming Frog and Cloudflare Logpush, reducing crawl issues and optimizing crawl budget by 25% for high-intent pages. Created automated SEO alerting workflows using n8n for real-time detection of 404 spikes, redirects, and schema failures. Led the Monthly Market Insights series, repurposing podcasts into articles and social posts to drive a 27% QoQ traffic increase. Established 4 SOPs and 6 standardized reports, delivering a scalable data governance framework across regions.
Junior SEO Account Manager – Products at Incubeta Holding
August 1, 2023 - August 1, 2024Synthesized 100GB+ of raw server logs with GSC and data from Screaming Frog to identify Crawl Waste; improved Googlebot and LLM crawler efficiency by resolving orphaned URLs and prioritizing high-revenue directories. Used VWO for data-driven UI/UX enhancements, implementing server-side optimizations and robust A/B testing to boost conversions by 35%. Designed 20+ Looker Studio dashboards delivering insights on revenue by demographics, behavior, trends, and product performance. Translated SEO requirements into Jira tickets and engineering briefs; collaborated with dev teams to implement SSR and Lazy Loading, lifting Core Web Vitals (LCP) by 40%.
SEO Manager – Enterprise at Neil Patel Digital
October 1, 2021 - November 30, 2022Analyzed customer segments and behavior to inform go-to-market strategies; built ICPs using Demandbase and GWI for targeted messaging and campaign segmentation. Led content strategy for Adobe Workfront with non-branded comparisons and feature pages, increasing organic traffic by 12% and demo requests by 5%. Executed a hyperlocal content plan for Indeed with location-specific landing pages, achieving a 45% rise in localized search impressions. Secured a 12-month contract with Wati via a product demo at a major conference, influencing buyer personas and CMO decisions. Conducted competitive intelligence using Pareto principles and SimilarWeb to identify high-impact pages, boosting organic traffic by 15% and informing battlecards.
Cofounder at UnivSense
June 1, 2020 - October 1, 2021Bootstrapped UnivSense to over $250K in annual revenue, achieving profitability within 12 months and optimizing departmental performance to reduce costs. Led a company-wide re-messaging initiative with a 4-pillar positioning framework to strengthen brand narrative and drive $50K+ in attributed revenue. Positioned UnivSense as a Google Partner Marketing Agency handling over $1.5M in ad spend across Google, TikTok, Meta, and LinkedIn. Collaborated with business development and advertising teams to pitch to 110+ prospects, creating sales collateral and delivering trainings that boosted QoQ revenue by 20%. Managed a team of 8 through scrum rituals to improve collaboration and efficiency.
Campus Marketing Strategist at Perplexity.ai
January 1, 2025 - July 1, 2025Campus-based marketing strategist driving brand exposure and engagement on campus channels; coordinated campaigns and content to support university partnerships and student outreach.
Executive Secretary at Business Leader for Change (BLC)
August 1, 2024 - August 1, 2025Executive Secretary supporting organizational initiatives, events, and student leadership programs to drive campus-level impact and collaboration.
Marketing Analyst – Digital Strategy & Analytics at Wellington Management (via Bloom AI)
August 1, 2024 - January 1, 2026Built a cross-channel GEO dashboard; integrated AI search sentiment and citation frequency into the global KPI stack to enable regional pivots. Performed technical SEO audits with Screaming Frog and Cloudflare Logpush, reducing crawl budget waste by 25% for high-intent product pages. Created automated SEO alert workflows with n8n and langgraph for real-time 404/redirect/schema issue detection. Scaled quarterly ad spend by 40% (>$8M) while preserving KPIs via a rigorous testing roadmap. Led the Monthly Market Insights series, repurposing podcasts into articles and social content to drive a 27% QoQ traffic increase.
Cofounder – Paid Media Focus at UnivSense
June 1, 2020 - October 1, 2021Bootstrapped UnivSense to $250K+ annual revenue; optimized operations and reduced costs. Managed a $120K+ paid media budget, lowering CPA by 15% through rigorous A/B testing across Google and LinkedIn. Achieved Google Ads Partner status and managed >$1.5M in ad spend across Google, Bing, TikTok, Meta, and LinkedIn. Led business development to pitch to 110 prospects; drove a 20% QoQ revenue increase and led an 8-member Scrum team to improve collaboration and delivery.
Education
Master of Business Analytics at Penn State University
January 11, 2030 - December 1, 2025Bachelor of Technology in Mechanical Engineering at SRM Institute of Science & Technology
January 11, 2030 - June 1, 2020Master of Business Analytics at Penn State University
January 11, 2030 - December 1, 2025Bachelor of Technology in Mechanical Engineering at SRM Institute of Science & Technology
January 11, 2030 - June 1, 2020Master of Business Analytics at Penn State University
January 11, 2030 - December 1, 2025Bachelor of Technology in Mechanical Engineering at SRM Institute of Science & Technology
January 11, 2030 - June 1, 2020Master of Business Analytics at Penn State University
January 11, 2030 - December 1, 2025Bachelor of Technology in Mechanical Engineering at SRM Institute of Science & Technology
January 11, 2030 - June 1, 2020Master of Business Analytics at Penn State University
January 11, 2030 - December 1, 2025Bachelor of Technology in Mechanical Engineering at SRM Institute of Science & Technology
January 11, 2030 - June 1, 2020Master of Business Analytics at Penn State University
January 11, 2030 - December 1, 2025Bachelor of Technology in Mechanical Engineering at SRM Institute of Science & Technology
January 11, 2030 - June 1, 2020Master of Business Analytics at Penn State University
January 11, 2030 - December 1, 2025Bachelor of Technology in Mechanical Engineering at SRM Institute of Science & Technology
January 11, 2030 - June 1, 2020Master of Business Analytics at Penn State University
January 11, 2030 - December 1, 2025Bachelor of Technology in Mechanical Engineering at SRM Institute of Science & Technology
January 11, 2030 - June 1, 2020Qualifications
Perplexity.ai Business Fellowship
January 11, 2030 - January 12, 2026Project Management Professional (PMP) Certification
January 11, 2030 - January 12, 2026Perplexity.ai Business Fellowship
January 11, 2030 - January 26, 2026Project Management Professional (PMP) Certification
January 11, 2030 - January 26, 2026Perplexity.ai Business Fellowship
January 11, 2030 - January 31, 2026Project Management Professional (PMP) Certification
January 11, 2030 - January 31, 2026Project Management Professional (PMP) Certification
January 11, 2030 - February 20, 2026Perplexity.ai Business Fellowship
January 11, 2030 - February 20, 2026Perplexity.ai Business Fellowship
January 11, 2030 - April 17, 2026Project Management Professional (PMP) Certification
January 11, 2030 - April 17, 2026Perplexity.ai Business Fellowship
January 11, 2030 - May 12, 2026Project Management Professional (PMP) Certification
January 11, 2030 - May 12, 2026Perplexity.ai Business Fellowship
January 11, 2030 - May 12, 2026Project Management Professional (PMP) Certification
January 11, 2030 - May 12, 2026Perplexity.ai Business Fellowship
January 11, 2030 - May 21, 2026Project Management Professional (PMP) Certification
January 11, 2030 - May 21, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Retail, Financial Services, Other
Skills
Experience Level
Expert
Expert
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Intermediate
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