SEO Analyst – Digital Strategy & Analytics at Wellington Management (via Bloom AI)

Built a cross-channel GEO dashboard; integrated AI search sentiment and citation frequency into the global KPI stack to aid regional strategy pivots. Performed technical SEO audits with Screaming Frog and Cloudflare Logpush, reducing crawl issues and optimizing crawl budget by 25% for high-intent pages. Created automated SEO alerting workflows using n8n for real-time detection of 404 spikes, redirects, and schema failures. Led the Monthly Market Insights series, repurposing podcasts into articles and social posts to drive a 27% QoQ traffic increase. Established 4 SOPs and 6 standardized reports, delivering a scalable data governance framework across regions.

Junior SEO Account Manager – Products at Incubeta Holding

Synthesized 100GB+ of raw server logs with GSC and data from Screaming Frog to identify Crawl Waste; improved Googlebot and LLM crawler efficiency by resolving orphaned URLs and prioritizing high-revenue directories. Used VWO for data-driven UI/UX enhancements, implementing server-side optimizations and robust A/B testing to boost conversions by 35%. Designed 20+ Looker Studio dashboards delivering insights on revenue by demographics, behavior, trends, and product performance. Translated SEO requirements into Jira tickets and engineering briefs; collaborated with dev teams to implement SSR and Lazy Loading, lifting Core Web Vitals (LCP) by 40%.

SEO Manager – Enterprise at Neil Patel Digital

Analyzed customer segments and behavior to inform go-to-market strategies; built ICPs using Demandbase and GWI for targeted messaging and campaign segmentation. Led content strategy for Adobe Workfront with non-branded comparisons and feature pages, increasing organic traffic by 12% and demo requests by 5%. Executed a hyperlocal content plan for Indeed with location-specific landing pages, achieving a 45% rise in localized search impressions. Secured a 12-month contract with Wati via a product demo at a major conference, influencing buyer personas and CMO decisions. Conducted competitive intelligence using Pareto principles and SimilarWeb to identify high-impact pages, boosting organic traffic by 15% and informing battlecards.

Cofounder at UnivSense

Bootstrapped UnivSense to over $250K in annual revenue, achieving profitability within 12 months and optimizing departmental performance to reduce costs. Led a company-wide re-messaging initiative with a 4-pillar positioning framework to strengthen brand narrative and drive $50K+ in attributed revenue. Positioned UnivSense as a Google Partner Marketing Agency handling over $1.5M in ad spend across Google, TikTok, Meta, and LinkedIn. Collaborated with business development and advertising teams to pitch to 110+ prospects, creating sales collateral and delivering trainings that boosted QoQ revenue by 20%. Managed a team of 8 through scrum rituals to improve collaboration and efficiency.

Campus Marketing Strategist at Perplexity.ai

Campus-based marketing strategist driving brand exposure and engagement on campus channels; coordinated campaigns and content to support university partnerships and student outreach.

Executive Secretary at Business Leader for Change (BLC)

Executive Secretary supporting organizational initiatives, events, and student leadership programs to drive campus-level impact and collaboration.

Marketing Analyst – Digital Strategy & Analytics at Wellington Management (via Bloom AI)

Built a cross-channel GEO dashboard; integrated AI search sentiment and citation frequency into the global KPI stack to enable regional pivots. Performed technical SEO audits with Screaming Frog and Cloudflare Logpush, reducing crawl budget waste by 25% for high-intent product pages. Created automated SEO alert workflows with n8n and langgraph for real-time 404/redirect/schema issue detection. Scaled quarterly ad spend by 40% (>$8M) while preserving KPIs via a rigorous testing roadmap. Led the Monthly Market Insights series, repurposing podcasts into articles and social content to drive a 27% QoQ traffic increase.