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I'm Michelle Sullivan, a senior B2B marketing communications leader with 20+ years of experience driving brand narrative, integrated campaigns, and thought leadership for enterprise and technical audiences. I excel at leading distributed teams and translating complex solutions into clear, measurable messaging that drives engagement and revenue growth. My strengths include content strategy, brand storytelling, corporate communications, and multi-channel campaign execution across digital, events, and sales enablement. I partner with sales and product teams to align GTM priorities with customer journeys, delivering outcomes that matter to distributors, partners, and customers.…I'm Michelle Sullivan, a senior B2B marketing communications leader with 20+ years of experience driving brand narrative, integrated campaigns, and thought leadership for enterprise and technical audiences. I excel at leading distributed teams and translating complex solutions into clear, measurable messaging that drives engagement and revenue growth. My strengths include content strategy, brand storytelling, corporate communications, and multi-channel campaign execution across digital, events, and sales enablement. I partner with sales and product teams to align GTM priorities with customer journeys, delivering outcomes that matter to distributors, partners, and customers.

Michelle Sullivan

Copywriter, Content Strategist, Content Creator, +2

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I'm Michelle Sullivan, a senior B2B marketing communications leader with 20+ years of experience driving brand narrative, integrated campaigns, and thought leadership for enterprise and technical audiences. I excel at leading distributed teams and translating complex solutions into clear, measurable messaging that drives engagement and revenue growth. My strengths include content strategy, brand storytelling, corporate communications, and multi-channel campaign execution across digital, events, and sales enablement. I partner with sales and product teams to align GTM priorities with customer journeys, delivering outcomes that matter to distributors, partners, and customers.…I'm Michelle Sullivan, a senior B2B marketing communications leader with 20+ years of experience driving brand narrative, integrated campaigns, and thought leadership for enterprise and technical audiences. I excel at leading distributed teams and translating complex solutions into clear, measurable messaging that drives engagement and revenue growth. My strengths include content strategy, brand storytelling, corporate communications, and multi-channel campaign execution across digital, events, and sales enablement. I partner with sales and product teams to align GTM priorities with customer journeys, delivering outcomes that matter to distributors, partners, and customers.

Available to hire

I’m Michelle Sullivan, a senior B2B marketing communications leader with 20+ years of experience driving brand narrative, integrated campaigns, and thought leadership for enterprise and technical audiences. I excel at leading distributed teams and translating complex solutions into clear, measurable messaging that drives engagement and revenue growth.

My strengths include content strategy, brand storytelling, corporate communications, and multi-channel campaign execution across digital, events, and sales enablement. I partner with sales and product teams to align GTM priorities with customer journeys, delivering outcomes that matter to distributors, partners, and customers.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Work Experience

Marketing Communications Manager at TestEquity / Hisco (formerly All-Spec)

October 1, 2021 - October 1, 2025

Led enterprise marketing communications for a $200M+ B2B portfolio serving technical and distribution audiences. Managed a distributed team of marketers, designers, copywriters, videographers, and developers. Executed integrated content strategies across digital, sales enablement, events, and video, increasing distributor and partner engagement by 25%. Implemented CRM-aligned customer journey messaging, improving lead conversion rates by 20–30%. Led end-to-end content strategy aligned to GTM priorities, shaping messaging across campaigns, channels, and audiences. Directed messaging and brand alignment across internal teams and global distributor networks. Managed creative production, events, and agency partnerships.

Creative Manager at TestEquity / Hisco (formerly All-Spec)

January 1, 2015 - October 1, 2021

Directed website content, sales collateral, and brand guideline implementation across multiple product lines. Authored executive communications supporting rebranding initiatives and corporate alignment.

Copywriter at TestEquity / Hisco (formerly All-Spec)

August 1, 2013 - January 1, 2015

Developed and executed compelling marketing copy across digital and print channels, contributing to increased engagement and brand consistency. Collaborated with cross-functional teams to deliver content that supported product launches, campaigns, and corporate communications.

Digital Media Consultant at Local Edge / Hearst Media

August 1, 2010 - December 1, 2010

Developed digital marketing strategies for SMB clients focused on SEO, paid media, and conversion optimization.

Marketing Specialist at Eaton Corporation (formerly Powerware, Invensys)

December 1, 1999 - April 1, 2003

Supported two business units as a marketing specialist pre- and post-Powerware acquisition by Invensys. Partnered with sales teams to refine audience segmentation and messaging, increasing qualified leads by 25%. Managed trade shows, corporate events, and event communications with budgets up to $50K. Ensured all marketing content was accurate, consistent, and aligned with corporate brand standards.

Freelance/Contract Copywriter at Freelance/Contract

May 1, 2003 - August 1, 2010

Supported two business units as a marketing specialist pre- and post-Powerware acquisition by Invensys. Returned as a contract copywriter following acquisition by Eaton, creating technical copy, white papers, brochures, and event content for a $4B division. Partnered with sales teams to refine audience segmentation and messaging, increasing qualified leads by 25%. Managed trade shows, corporate events, and event communications with budgets up to $50K. Ensured all marketing content was accurate, consistent, and aligned with corporate brand standards.

Communications Specialist at Triangle Bank (RBC Centura)

August 1, 1997 - December 1, 1999

Managed internal communications, advertising campaigns, and collateral development. Conducted demographic research and executed targeted campaigns using MCIF systems.