I am a creative and results-driven marketing professional with expertise in social media management, content creation, videography, and photography. I am skilled at capturing brand stories and growing online presence through engaging visuals and strategic campaigns. I have a proven track record of collaborating with fashion, lifestyle, and small business brands to deliver campaigns that resonate with audiences.

Gursimran Kaur

I am a creative and results-driven marketing professional with expertise in social media management, content creation, videography, and photography. I am skilled at capturing brand stories and growing online presence through engaging visuals and strategic campaigns. I have a proven track record of collaborating with fashion, lifestyle, and small business brands to deliver campaigns that resonate with audiences.

Available to hire

I am a creative and results-driven marketing professional with expertise in social media management, content creation, videography, and photography.

I am skilled at capturing brand stories and growing online presence through engaging visuals and strategic campaigns. I have a proven track record of collaborating with fashion, lifestyle, and small business brands to deliver campaigns that resonate with audiences.

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Experience Level

Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

Social Media Manager at Brand efy
January 1, 2025 - Present
Plan and execute social media strategies for clients; create and manage content (posts, reels, captions, stories); maintain content calendars and posting schedules; engage with followers and respond to comments/messages; monitor trends and apply them to client content; track performance metrics and prepare reports; collaborate with designers, writers, and marketing teams; maintain brand voice and consistency across platforms; manage online reputation and handle feedback professionally.
Freelance Social Media Manager & Photographer/Videographer at Self-Employed / Freelance
January 1, 2023 - Present
Managed and created engaging content for Sunakhi Punjaban and multiple small brands; produced high-quality photos and videos for social media campaigns, increasing engagement and visibility; developed social media strategies tailored to brand identity and target audience; edited and optimized reels, short videos, and product photography for Instagram and Facebook.
Human Resources at TopTrove Foundation
September 1, 2024 - December 1, 2024
Recruited interns for various domains using LinkedIn, job platforms and other recruitment channels; established and maintained relationships with college placement coordinators, engaging in effective communication via calls and emails; led a team of interns, providing mentorship, guidance, and support throughout their internship experience; sorted, organized and maintained files, spreadsheets and reports, ensuring efficient access to important HR data.
Volunteer Research Assistant at Indian Council of Social Science Research (Volunteer Project)
February 1, 2021 - March 1, 2021
Coordinated logistics for venues and guest speaker coordination; conducted literature reviews and gathered data for research projects; collaborated with researchers and scholars on various social science projects.
Social Media Manager & Photographer/Videographer at Freelance
January 1, 2023 - Present
Managed and created engaging content for Sunakhi Punjaban and multiple small brands. Produced high-quality photos and videos for social media campaigns, increasing engagement and visibility. Developed social media strategies tailored to brand identity and target audience. Edited and optimized reels, short videos, and product photography for Instagram and Facebook.
Human Resources Intern at TopTrove Foundation
September 1, 2024 - December 1, 2024
Recruited interns for various domains using LinkedIn, job platforms and other recruitment channels. Established and maintained relationships with college placement coordinators, engaging in effective communication via calls and emails. Led a team of interns, providing mentorship, guidance, and support throughout their internship experience. Sorted, organized and maintained files, spreadsheets and reports, ensuring efficient access to important HR data.

Education

BCOM at Mata Sundri College for Women (DU)
January 11, 2030 - January 10, 2026
12th CBSE, English at CBSE
January 11, 2030 - January 10, 2026
10th CBSE, English at CBSE
January 11, 2030 - January 10, 2026
Bachelor of Commerce (BCom) at Mata Sundri College for Women (University of Delhi)
January 1, 2023 - January 1, 2025
12th CBSE at CBSE
January 11, 2030 - January 1, 2022
10th CBSE at CBSE
January 11, 2030 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail