Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Brand & Marketing Specialist with 8+ years of experience leading visual communication, branding, and marketing initiatives across B2B and B2C environments. I have a strong background in brand positioning, digital campaigns, content strategy, and performance analysis. I collaborate with marketing and sales teams, work with KPIs, and leverage CRM tools such as Salesforce to support data-driven decision-making. I thrive at blending creativity with strategy to deliver measurable business impact, developing compelling brand identities, content across channels, and optimized campaigns that resonate with audiences and drive growth.…I am a Brand & Marketing Specialist with 8+ years of experience leading visual communication, branding, and marketing initiatives across B2B and B2C environments. I have a strong background in brand positioning, digital campaigns, content strategy, and performance analysis. I collaborate with marketing and sales teams, work with KPIs, and leverage CRM tools such as Salesforce to support data-driven decision-making. I thrive at blending creativity with strategy to deliver measurable business impact, developing compelling brand identities, content across channels, and optimized campaigns that resonate with audiences and drive growth.

Pamela Pascualón

Brand Strategist, Marketing Strategist, Brand Designer, +2





I am a Brand & Marketing Specialist with 8+ years of experience leading visual communication, branding, and marketing initiatives across B2B and B2C environments. I have a strong background in brand positioning, digital campaigns, content strategy, and performance analysis. I collaborate with marketing and sales teams, work with KPIs, and leverage CRM tools such as Salesforce to support data-driven decision-making. I thrive at blending creativity with strategy to deliver measurable business impact, developing compelling brand identities, content across channels, and optimized campaigns that resonate with audiences and drive growth.…I am a Brand & Marketing Specialist with 8+ years of experience leading visual communication, branding, and marketing initiatives across B2B and B2C environments. I have a strong background in brand positioning, digital campaigns, content strategy, and performance analysis. I collaborate with marketing and sales teams, work with KPIs, and leverage CRM tools such as Salesforce to support data-driven decision-making. I thrive at blending creativity with strategy to deliver measurable business impact, developing compelling brand identities, content across channels, and optimized campaigns that resonate with audiences and drive growth.

Available to hire

I am a Brand & Marketing Specialist with 8+ years of experience leading visual communication, branding, and marketing initiatives across B2B and B2C environments. I have a strong background in brand positioning, digital campaigns, content strategy, and performance analysis. I collaborate with marketing and sales teams, work with KPIs, and leverage CRM tools such as Salesforce to support data-driven decision-making.

I thrive at blending creativity with strategy to deliver measurable business impact, developing compelling brand identities, content across channels, and optimized campaigns that resonate with audiences and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Brand & Marketing Specialist at MAPFRE Seguros

December 2, 2019 - Present

Led brand communication and digital content strategy aligned with commercial objectives for a corporate insurance brand. Designed and executed branding and marketing initiatives across multiple channels, ensuring consistency and brand positioning. Coordinated paid and organic campaigns in collaboration with marketing and commercial teams. Developed visual and audiovisual assets for external and internal communication. Monitored campaign performance using KPIs to optimize content and marketing decisions.

Commercial Planning & Marketing Analyst | Salesforce Key User at MAPFRE Seguros

March 1, 2017 - December 31, 2019

Planned and analyzed B2B and B2C commercial strategies supporting marketing and sales teams. Implemented and managed Salesforce CRM, including user training and adoption across teams. Built performance reports and dashboards using KPIs to support strategic decision-making. Participated in annual budget planning and vendor evaluation processes. Conducted competitive analysis to identify market opportunities and improve marketing effectiveness.

Brand & Marketing Specialist at Freelance

January 1, 2014 - Present

Developed brand identities and visual systems for SMEs and independent professionals. Designed and executed content strategies and managed social media channels. Built and managed WordPress websites aligned with brand positioning and user experience. Managed Google Ads and Meta Ads campaigns focused on visibility, engagement, and conversion.

Visual Merchandising & Brand Image Coordinator at Adora – Blue Star Group

January 1, 2010 - December 31, 2014

Supervised visual image and in-store branding execution across retail locations. Developed visual strategies to improve customer experience and brand consistency. Implemented layouts and visual materials according to brand guidelines.