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I am a highly experienced consumer products professional specializing in product marketing, branding and copywriting. Having worked in both the B2B and B2C sides of businesses I can provide a broad commercial understanding to create new product or marketing expertise. I have worked within a team environment and working remotely. I enjoy collaborating with others, building sustained relationships and ensuring results.…I am a highly experienced consumer products professional specializing in product marketing, branding and copywriting. Having worked in both the B2B and B2C sides of businesses I can provide a broad commercial understanding to create new product or marketing expertise. I have worked within a team environment and working remotely. I enjoy collaborating with others, building sustained relationships and ensuring results.

Trudi Bishop

Co-Writer, Copywriter, Content Strategist, +1

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I am a highly experienced consumer products professional specializing in product marketing, branding and copywriting. Having worked in both the B2B and B2C sides of businesses I can provide a broad commercial understanding to create new product or marketing expertise. I have worked within a team environment and working remotely. I enjoy collaborating with others, building sustained relationships and ensuring results.…I am a highly experienced consumer products professional specializing in product marketing, branding and copywriting. Having worked in both the B2B and B2C sides of businesses I can provide a broad commercial understanding to create new product or marketing expertise. I have worked within a team environment and working remotely. I enjoy collaborating with others, building sustained relationships and ensuring results.

Available to hire

I am a highly experienced consumer products professional specializing in product marketing, branding and copywriting. Having worked in both the B2B and B2C sides of businesses I can provide a broad commercial understanding to create new product or marketing expertise. I have worked within a team environment and working remotely. I enjoy collaborating with others, building sustained relationships and ensuring results.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Freelance Copywriter at The Hive Copy

February 1, 2025 - Present

Account Manager at Banks Peninsula Information Centre

July 1, 2021 - January 1, 2022

Collaborated on marketing strategies and executed campaigns for the local tourism sector, enhancing visibility and engagement through tailored promotional activities.

Marketing and Account Management at Cartamundi Group UK

August 1, 2013 - June 1, 2016

Managed multiple accounts while leading marketing initiatives that increased product visibility and brand loyalty across various platforms within the organization.

Head of Marekting and Licensing at Cartamundi Group Plc

January 1, 2026 - Present

Strategic and commercial lead on new licensed retail category, “Shuffle Games”, across UK, EU, ANZ. This became the most profitable consumer category in the company’s history Managed retail sector’s PR increasing reach from barely known to a leading commentator in the toy, games and licensing industries Key support and trouble-shooter for smaller EMEA markets, sharing best practice for licensing, branding and product marketing

Freelance Copywriter at TrudiCopy | Christchurch, NZ

January 1, 2025 - Present

Responsible for creating compelling copy that drives engagement and meets client needs. Collaborate with clients to develop content strategies and produce high-quality written materials, ensuring adherence to brand voice and guidelines.

Copywriter at Banking New Zealand

July 1, 2021 - June 30, 2022

Produced engaging marketing content to promote various banking products, enhancing customer understanding and driving sales. Worked closely with marketing teams to develop integrated campaigns.

Copywriter at Cartamundi Group UK

August 1, 2013 - June 30, 2016

Generated innovative copy for product launches and marketing materials, contributing to increased brand visibility and market penetration. Collaborated with cross-functional teams to align messaging with overall business goals.

Education

Copywriting with Distinction at New Zealand Writer's College

April 1, 2024 - January 12, 2025

Professional copywriting certficicate (graduated with distinction). Writing copy for print, online adverts. Scripts for radio, TV adverts. Writing Facebook, X adverts (social media). Creating long form copy including sales letters, brand copy and product descriptions.

Bachelor of Arts in English Literature and Drama (practice and theory of modern theatre). at University of Canterbury

January 1, 2026 - January 1, 2026

Bachelor of Arts at University of Canterbury, New Zealand

January 11, 2030 - January 19, 2026