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Hello, my name is Alessandra Paravano. I was born in Rome, where I live and work in close contact with beauty and countless artistic inspirations. I define myself as an Art Director with a designer’s soul and a producer’s mindset. For over ten years, my work has been about transforming abstract ideas into visible, tangible, and digital realities, approaching each project with a blend of creative vision and technical precision. My professional journey is a constant search for balance: I don’t stop at the “concept” stage, but I enjoy getting hands-on by following the entire production process. From developing the visual language to execution, all the way to supervising final materials and video production. Throughout my career, I have been fortunate to give a voice to brands that are part of our daily lives — such as Barilla, Coca-Cola, Ferrero, Enel, and RAI — yet I approach every new challenge with the same artisanal care, whether it is a large international ATL campaign or a niche BTL project. What do I bring to every project? A strong multidisciplinary background, the ability to manage complex workflows without losing sight of quality, and above all, the belief that good design should not only be beautiful, but must also tell a story flawlessly :)…Hello, my name is Alessandra Paravano. I was born in Rome, where I live and work in close contact with beauty and countless artistic inspirations. I define myself as an Art Director with a designer’s soul and a producer’s mindset. For over ten years, my work has been about transforming abstract ideas into visible, tangible, and digital realities, approaching each project with a blend of creative vision and technical precision. My professional journey is a constant search for balance: I don’t stop at the “concept” stage, but I enjoy getting hands-on by following the entire production process. From developing the visual language to execution, all the way to supervising final materials and video production. Throughout my career, I have been fortunate to give a voice to brands that are part of our daily lives — such as Barilla, Coca-Cola, Ferrero, Enel, and RAI — yet I approach every new challenge with the same artisanal care, whether it is a large international ATL campaign or a niche BTL project. What do I bring to every project? A strong multidisciplinary background, the ability to manage complex workflows without losing sight of quality, and above all, the belief that good design should not only be beautiful, but must also tell a story flawlessly :)

Alessandra Paravano

Creative Director, Graphic Designer, Brand Designer, +6

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Hello, my name is Alessandra Paravano. I was born in Rome, where I live and work in close contact with beauty and countless artistic inspirations. I define myself as an Art Director with a designer’s soul and a producer’s mindset. For over ten years, my work has been about transforming abstract ideas into visible, tangible, and digital realities, approaching each project with a blend of creative vision and technical precision. My professional journey is a constant search for balance: I don’t stop at the “concept” stage, but I enjoy getting hands-on by following the entire production process. From developing the visual language to execution, all the way to supervising final materials and video production. Throughout my career, I have been fortunate to give a voice to brands that are part of our daily lives — such as Barilla, Coca-Cola, Ferrero, Enel, and RAI — yet I approach every new challenge with the same artisanal care, whether it is a large international ATL campaign or a niche BTL project. What do I bring to every project? A strong multidisciplinary background, the ability to manage complex workflows without losing sight of quality, and above all, the belief that good design should not only be beautiful, but must also tell a story flawlessly :)…Hello, my name is Alessandra Paravano. I was born in Rome, where I live and work in close contact with beauty and countless artistic inspirations. I define myself as an Art Director with a designer’s soul and a producer’s mindset. For over ten years, my work has been about transforming abstract ideas into visible, tangible, and digital realities, approaching each project with a blend of creative vision and technical precision. My professional journey is a constant search for balance: I don’t stop at the “concept” stage, but I enjoy getting hands-on by following the entire production process. From developing the visual language to execution, all the way to supervising final materials and video production. Throughout my career, I have been fortunate to give a voice to brands that are part of our daily lives — such as Barilla, Coca-Cola, Ferrero, Enel, and RAI — yet I approach every new challenge with the same artisanal care, whether it is a large international ATL campaign or a niche BTL project. What do I bring to every project? A strong multidisciplinary background, the ability to manage complex workflows without losing sight of quality, and above all, the belief that good design should not only be beautiful, but must also tell a story flawlessly :)

Available to hire

Hello, my name is Alessandra Paravano.
I was born in Rome, where I live and work in close contact with beauty and countless artistic inspirations.

I define myself as an Art Director with a designer’s soul and a producer’s mindset. For over ten years, my work has been about transforming abstract ideas into visible, tangible, and digital realities, approaching each project with a blend of creative vision and technical precision.

My professional journey is a constant search for balance: I don’t stop at the “concept” stage, but I enjoy getting hands-on by following the entire production process. From developing the visual language to execution, all the way to supervising final materials and video production.

Throughout my career, I have been fortunate to give a voice to brands that are part of our daily lives — such as Barilla, Coca-Cola, Ferrero, Enel, and RAI — yet I approach every new challenge with the same artisanal care, whether it is a large international ATL campaign or a niche BTL project.

What do I bring to every project? A strong multidisciplinary background, the ability to manage complex workflows without losing sight of quality, and above all, the belief that good design should not only be beautiful, but must also tell a story flawlessly :)