Available to hire
I’m Komal Khan, an International Brand Manager with 6+ years of experience scaling brands across the UK, Pacific, NAM, and the Middle East. I specialize in integrated marketing, influencer outreach, in-store activations, creative ideation, content development, and digital strategy, consistently balancing creativity with commercial results.
I have led product launches, trade shows, and consumer events; built and managed agency networks and cross-functional teams; and steered P&Ls, annual operating plans, and budgets to ensure brand success across global markets.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
International Brand Manager – UK, GCC, NAM at English Biscuits Manufacturing (EBM)
September 1, 2024 - PresentDrive international marketing for biscuits and cake portfolio; lead ATL & BTL strategy & execution tailored to regional insights supporting 3X international growth; built agency network and managed creative, digital, and PR partners; lead annual advertising & promotion budgets, P&Ls, annual operating plans, and new product launches; ensure regulatory compliance; manage internal stakeholders; led participation in Gulfood (UAE), Summer Fancy Food Show (US), and World Halal Food Festival (UK); conducted market visits in US & UAE to gain insights into global retail and competition across mainstream, ethnic, and HORECA channels.
Asst. Brand Manager – MEA, Pacific, Far East at Shan Foods (Private) Limited
June 1, 2023 - August 31, 2024Managed marketing across MEA, Pacific, and Far East for Recipe Mixes, Accompaniments, Cooking Sauces, Plain Spices, Desserts, and Staple Foods; launched new categories in UAE and drove international expansion through regionalized campaigns; led FY23-24 operating plan and cross-functional rollout; executed Gulfood 2024 and led the biggest global digital campaign during ICC World Cup 2023 across key regions, achieving 39M reach (138% to target), 16.7M views (210%), 91.6M impressions (141%) with 97% positive sentiment; performed market visits (UAE).
Manager – Brand Comms. & Creative Strategy at Unilever
September 1, 2021 - May 31, 2022Led ATL + BTL communication strategies, promotional content calendars, and E-commerce content plans across Knorr, Hellmann’s, Dove, TRESemmé & UFS; oversaw media plans, audience profiling, trend mapping & campaign analytics; supervised production of TVCs/DVCs and adaptation of global toolkits and materials for local resonance.
Creative Manager at East River (Private) Limited
September 1, 2021 - May 31, 2022Developed annual brand plans for ICI, BYCO, InDrive, Day Fresh, Tapal, Lipton, and Dawlance on project basis; managed monthly social media content, campaign plans, and corporate communication strategies for key clients including Unilever Pakistan, Philip Morris (Pakistan) Limited, and Dawood Hercules Corporation; onboarded Unilever Pakistan as a client by designing the winning pitch deck.
Brand Coordinator at Salsoft Technologies
January 1, 2021 - July 1, 2021Directed brand strategy and go-to-market plans for multiple projects; coordinated sales and design teams for timely campaign delivery; developed digital assets and web content ensuring compliance and optimization.
Sr. Content Marketing Specialist / Executive SEO Copywriter at Logicose
May 1, 2019 - December 31, 2020Led SEO-driven content strategy, boosting search rankings and lead generation; delivered high-performing blogs, PRs, and web content ranked on top searches; collaborated with creative and marketing teams to deliver projects under tight deadlines.
Education
MSc in Business Intelligence & Analytics at University of Huddersfield
September 1, 2025 - January 11, 2026Bachelor of Business Administration (Major in Marketing) at Institute of Business Management
January 1, 2015 - January 1, 2019Higher Secondary Certificate (HSC) at Govt. Degree Girls' College
January 1, 2013 - January 1, 2015Secondary School Certificate (SSC) at Sadequain Academy
January 1, 2011 - January 1, 2013Qualifications
Meta-Certified Creative Strategy Professional, Facebook Blueprint
January 1, 2021 - December 31, 2022Industry Experience
Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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