I’m Komal Khan, an International Brand Manager with 6+ years of experience scaling brands across the UK, Pacific, NAM, and the Middle East. I specialize in integrated marketing, influencer outreach, in-store activations, creative ideation, content development, and digital strategy, consistently balancing creativity with commercial results. I have led product launches, trade shows, and consumer events; built and managed agency networks and cross-functional teams; and steered P&Ls, annual operating plans, and budgets to ensure brand success across global markets.

Komal Khan

I’m Komal Khan, an International Brand Manager with 6+ years of experience scaling brands across the UK, Pacific, NAM, and the Middle East. I specialize in integrated marketing, influencer outreach, in-store activations, creative ideation, content development, and digital strategy, consistently balancing creativity with commercial results. I have led product launches, trade shows, and consumer events; built and managed agency networks and cross-functional teams; and steered P&Ls, annual operating plans, and budgets to ensure brand success across global markets.

Available to hire

I’m Komal Khan, an International Brand Manager with 6+ years of experience scaling brands across the UK, Pacific, NAM, and the Middle East. I specialize in integrated marketing, influencer outreach, in-store activations, creative ideation, content development, and digital strategy, consistently balancing creativity with commercial results.
I have led product launches, trade shows, and consumer events; built and managed agency networks and cross-functional teams; and steered P&Ls, annual operating plans, and budgets to ensure brand success across global markets.

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Language

English
Fluent

Work Experience

International Brand Manager – UK, GCC, NAM at English Biscuits Manufacturing (EBM)
September 1, 2024 - Present
Drive international marketing for biscuits and cake portfolio; lead ATL & BTL strategy & execution tailored to regional insights supporting 3X international growth; built agency network and managed creative, digital, and PR partners; lead annual advertising & promotion budgets, P&Ls, annual operating plans, and new product launches; ensure regulatory compliance; manage internal stakeholders; led participation in Gulfood (UAE), Summer Fancy Food Show (US), and World Halal Food Festival (UK); conducted market visits in US & UAE to gain insights into global retail and competition across mainstream, ethnic, and HORECA channels.
Asst. Brand Manager – MEA, Pacific, Far East at Shan Foods (Private) Limited
June 1, 2023 - August 31, 2024
Managed marketing across MEA, Pacific, and Far East for Recipe Mixes, Accompaniments, Cooking Sauces, Plain Spices, Desserts, and Staple Foods; launched new categories in UAE and drove international expansion through regionalized campaigns; led FY23-24 operating plan and cross-functional rollout; executed Gulfood 2024 and led the biggest global digital campaign during ICC World Cup 2023 across key regions, achieving 39M reach (138% to target), 16.7M views (210%), 91.6M impressions (141%) with 97% positive sentiment; performed market visits (UAE).
Manager – Brand Comms. & Creative Strategy at Unilever
September 1, 2021 - May 31, 2022
Led ATL + BTL communication strategies, promotional content calendars, and E-commerce content plans across Knorr, Hellmann’s, Dove, TRESemmé & UFS; oversaw media plans, audience profiling, trend mapping & campaign analytics; supervised production of TVCs/DVCs and adaptation of global toolkits and materials for local resonance.
Creative Manager at East River (Private) Limited
September 1, 2021 - May 31, 2022
Developed annual brand plans for ICI, BYCO, InDrive, Day Fresh, Tapal, Lipton, and Dawlance on project basis; managed monthly social media content, campaign plans, and corporate communication strategies for key clients including Unilever Pakistan, Philip Morris (Pakistan) Limited, and Dawood Hercules Corporation; onboarded Unilever Pakistan as a client by designing the winning pitch deck.
Brand Coordinator at Salsoft Technologies
January 1, 2021 - July 1, 2021
Directed brand strategy and go-to-market plans for multiple projects; coordinated sales and design teams for timely campaign delivery; developed digital assets and web content ensuring compliance and optimization.
Sr. Content Marketing Specialist / Executive SEO Copywriter at Logicose
May 1, 2019 - December 31, 2020
Led SEO-driven content strategy, boosting search rankings and lead generation; delivered high-performing blogs, PRs, and web content ranked on top searches; collaborated with creative and marketing teams to deliver projects under tight deadlines.

Education

MSc in Business Intelligence & Analytics at University of Huddersfield
September 1, 2025 - January 11, 2026
Bachelor of Business Administration (Major in Marketing) at Institute of Business Management
January 1, 2015 - January 1, 2019
Higher Secondary Certificate (HSC) at Govt. Degree Girls' College
January 1, 2013 - January 1, 2015
Secondary School Certificate (SSC) at Sadequain Academy
January 1, 2011 - January 1, 2013

Qualifications

Meta-Certified Creative Strategy Professional, Facebook Blueprint
January 1, 2021 - December 31, 2022

Industry Experience

Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services