I am Maria Elisa Biolo, a B2B marketing professional with extensive leadership experience in multinational ICT companies and mid-sized Italian firms. I excel at building and maintaining relationships with partners and clients, designing and implementing lead generation processes, monitoring performance, organizing events, and structuring marketing teams even when internal resources are limited. Over the years I have led corporate and product communications, overseen branding and investor relations, coordinated external agencies, and driven demand generation through targeted online campaigns and CRM-driven handoffs to sales. I enjoy translating complex technology topics into clear client-focused messaging and creating compelling content for web, social media, and presentations that support strategic business goals.…

Maria Elisa Biolo

I am Maria Elisa Biolo, a B2B marketing professional with extensive leadership experience in multinational ICT companies and mid-sized Italian firms. I excel at building and maintaining relationships with partners and clients, designing and implementing lead generation processes, monitoring performance, organizing events, and structuring marketing teams even when internal resources are limited. Over the years I have led corporate and product communications, overseen branding and investor relations, coordinated external agencies, and driven demand generation through targeted online campaigns and CRM-driven handoffs to sales. I enjoy translating complex technology topics into clear client-focused messaging and creating compelling content for web, social media, and presentations that support strategic business goals.…

Available to hire

I am Maria Elisa Biolo, a B2B marketing professional with extensive leadership experience in multinational ICT companies and mid-sized Italian firms. I excel at building and maintaining relationships with partners and clients, designing and implementing lead generation processes, monitoring performance, organizing events, and structuring marketing teams even when internal resources are limited. Over the years I have led corporate and product communications, overseen branding and investor relations, coordinated external agencies, and driven demand generation through targeted online campaigns and CRM-driven handoffs to sales. I enjoy translating complex technology topics into clear client-focused messaging and creating compelling content for web, social media, and presentations that support strategic business goals.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Italian
Fluent
English
Advanced

Work Experience

Head of Communication and Investor Relations at DOXEE
January 1, 2019 - December 31, 2023
Positioned DOXEE as a top performer on Euronext Growth Milan (BIT: DOX) through strategic communication and investor activities; established a cohesive brand identity and led DOXEE's recognition as Deloitte's Best Managed Companies in 2023; led the rebranding process in 2019.
Marketing & Communication Manager at RETELIT (formerly KPNQwest)
January 1, 2015 - December 31, 2016
Defined marketing initiatives to improve brand awareness in the TLC market; developed marketing initiatives to enhance reseller engagement; sponsored the Polimi Osservatorio Cloud to gain visibility and data-driven leverage for leadership and sales teams.
Business Developer & Senior Marketing Manager at OC&M GROUP
January 1, 2014 - December 31, 2015
Business developer for the CE&CO Research Institute, focused on Customer Experience; supported the development of a scorecard system for measuring customer experience in the BtoC space.
Partner Marketing Manager at DASSAULT SYSTEMES
January 1, 2012 - December 31, 2014
Managed relationships with key partners in Euromed area (Italy, Balkans, Turkey, Israel) in alignment with the headquarters in Paris. Designed and executed joint partner marketing plans.
CRM Process Manager / Enterprise Partner Marketing Manager / Customer Marketing Manager at Microsoft
January 1, 1994 - December 31, 2012
CRM process management, enterprise partner marketing, and customer marketing across multiple regions (Segrate).
Analyst for Consumer Credit at CFA BANK (FIAT Sava)
January 1, 1992 - December 31, 1994
Evaluated credit risk for private vehicle purchases and monitored financing requests from Fiat Group dealers.

Education

Master's in Digital Marketing and Project Management at Contaminaction University, Rome
January 1, 2024 - December 31, 2024
Scrum Master Certification at International Scrum Institute
January 11, 2030 - January 11, 2026
Intensive Course in Social Media Management at Progetto Europa
January 1, 2024 - January 31, 2024
MBA at Scuola di Amministrazione Aziendale (SAA), Torino
January 1, 1991 - December 31, 1992
Bachelor's in Statistics and Economics at University of Padova
January 11, 2030 - January 11, 2026

Qualifications

Scrum Master Certification
January 11, 2030 - January 11, 2026
Deloitte Best Managed Companies recognition (2023)
January 1, 2023 - December 31, 2023

Industry Experience

Computers & Electronics, Software & Internet, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more